Jan Bertenshaw

Head of Communications at RFCA NI
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Skills

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Credentials

  • Queens' University, Belfast, Certificate of PR, Marketng and Advertising
    -

Experience

  • RFCA NI
    • United Kingdom
    • Government Administration
    • 1 - 100 Employee
    • Head of Communications
      • Feb 2019 - Present

      My role encompasses the wider remit of communications within the Association, working directly for the Chief Executive. I am responsible for internal and external communications, digital marketing & media, social media, event management and the management of all promotional literature, ensuring that it is all delivered within the annual communications budget. Working closely with a wide range and diverse range of stakeholders, including local authorities, business, education and health as well as the military community and the cadet organisations, inducing those in the Royal Navy, Royal Marines, Army and Royal Air Force. I ensure there is provision of an effective interface between the military and the wider community and the first point of contact for the tri-service consultations regarding the co-ordination of an effective programme of Community Engagements throughout the year. I manage the external agencies relating to all Communications activity. Show less

  • Simon Community Northern Ireland
    • United Kingdom
    • Individual and Family Services
    • 1 - 100 Employee
    • Development & Engagement Manager (contract)
      • Nov 2017 - Jul 2018

      Initially employed as Communications & Public Affairs Manager on a maternity cover contract my time with the charity was extended and I utilised my wide-ranging communication skills to great affect within the areas of development and engagement management. Reporting to the Chief Executive, and working closely with the charity’s Senior Management Team, I worked across, and supported all departments within the organisation and the 22 sites within this multi-site organisation. I was responsible for the engagement and development of relationships with external stakeholders, including political and community representatives, this often included making presentations to community representatives including the general public, media, corporate supporters and service users. This role required me to work on several key projects at the same time, as well as plan future projects of importance to the charity, adhering to brand guidelines and business plans sitting within the overall 5-year business strategy. Show less

    • Communications & Public Affairs Manager (Maternity Cover)
      • Feb 2017 - Nov 2017

      Reporting to the Chief Executive I was responsible for the charity’s public and media profile, internal and external communications with significant stakeholders, which included government departments, corporate and community fundraisers, various agencies and organisations as well as the charity’s clients. My duties included creating and managing annual marketing & communications budgets, constructing and implementing high-profile and targeted marketing and media campaigns. I directed designers, creative teams and other suppliers in the implementation of numerous campaigns, while managing events, and overseeing the work of the charity’s Digital Marketing Officer. My role included responsibility of all brand collateral and to ensure the creation of interesting, persuasive and engaging copy for all audiences, including hard copy and digital channels, as well as the research and production of the charity’s monthly internal newsletter. I was responsible for the development and delivery of all marketing plans and the continuous evaluation to ensure the plans were delivered successfully and on time, as well as media evaluation for inclusion in the quarterly Communications and Marketing board Report which I produced. I also devised and maintained an up to date media database.I was responsible for advising the Chief Executive and Senior Management Team on crisis PR matters, which often demanded dealing with sensitive and confidential information. I have excellent well-established contacts throughout all sections of the media and during my time as Communications & Public Affairs Manager I created several marketing campaigns which were very successful in heightening brand awareness and the work and delivering key messages of the charity to new audiences. Show less

  • Contact PR Ltd
    • United Kingdom
    • Business Consulting and Services
    • Communications Manager
      • Jan 2006 - Feb 2017

      Specialising in the entertainment and leisure markets, I worked across the company’s client list throughout the UK and Ireland, which included organisations both in the private and public sector, I devised, implemented and delivered targeted PR and marketing campaigns for clients within budget. I was responsible for writing, proofing and distributing external news releases, pro-active and re-active media liaison, managing events, arranging media interviews, press launches, crisis PR management, as well as representing clients to various stakeholders. I supported and worked closely with clients’ marketing, communications and corporate departments with a range of communications and marketing support, such as copy for e-newsletters, design and advertising, web content and social media channels. As well as the communications function my role included daily duties which ranged from administrative tasks, maintenance of media and client databases, accounts, to keeping an accurate record of all client communications and ensuring that campaigns were successfully delivered within agreed budgets. Show less

  • Phoenix Natural Gas
    • United Kingdom
    • Utilities
    • 1 - 100 Employee
    • Media Relations & Communications Manager
      • Nov 2003 - Jan 2006

      As the first point-of-contact for the media my duties included handling all press enquiries, writing news releases, coordinating interviews, arranging photocalls, organising PR events and press launches, writing speeches for senior management and media briefings for journalists, presentations to wide range of stakeholders and all handling crisis-related PR. I was responsible for the monitoring and evaluation of all media activity. I managed the company’s external ‘out of hours’ PR Agency to ensure a reliable and effective media response system, overseeing the work of two Marketing & Communications Assistants, and advised the Senior Management Team at Phoenix on all PR-related matters. As Chairperson of the Phoenix Natural Gas Charitable Committee, responsible for the delivery of the company’s CSR policy, I oversaw all sponsorship and community engagement activities, from conception to the development of marketing and communications plans strategies and leading projects which included the highly successful Phoenix Community Awards, NI Chest Heart and Stoke Association’s/Phoenix Natural Gas Women’s Heart Campaign and The Phoenix Energy in Art/University of Ulster Awards. Working as part of the Corporate Affairs Team I regularly worked alongside the public affairs consultants with key stakeholders including NIE, The Energy Regulator, The Consumer Council, local councils, International Visitors, MPs, the emergency services and a wide range of public bodies. During my time in the role Phoenix received unprecedented, positive media coverage for its activities. Show less

  • Grand Opera House, Belfast
    • United Kingdom
    • Entertainment
    • 1 - 100 Employee
    • Comunicatons / Marketing Officer
      • Aug 1999 - Oct 2003

      Communication - Working alongside marketing colleagues, in order to ensure the delivery of consistent communication messages, I created and implemented PR campaigns for over fifty productions, some four hundred performances, each year, always working to tight deadlines and keeping within agreed budgets. This fast-moving environment demanded excellent media contacts and the ability to proactively secure coverage in order to continually exceed my targets; 3,000 newspaper clippings, 65 television interviews and stories and 95 radio interviews and stories each year. Marketing - One of the key functions of my role was to oversee promotions and develop partnerships with external companies and organisations. This included sponsorship, co-promotions and building an extensive database of distribution outlets where the Theatre’s promotional literature was placed on a permanent basis. A major part of my daily duties included the design, creation and production of vast amounts of print collateral, signage and the distribution of it throughout Northern Ireland, media buying and production of the Theatre’s seasonal magazine style brochures. I also managed the Theatre’s volunteers, allocating tasks and assigning hours to the team of six. Show less

    • Executive Assistant/Theatre Secretary
      • Jan 1989 - Oct 1994

Education

  • Queen's University Belfast
  • Belfast Met.
    Digital Marketing
    2016 -
  • Ashfield Girls High School

Community

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