Experience

Entro

• Canada
• Design Services
• 1 - 100 Employee

• Principal

  • Sep 2019 - Present

  Entro is an international place branding and experience design firm that uses design to connect people to place. Entro's work gives places identity and meaning; it makes complex places navigable; it reveals the history behind new places. We draw on a legacy of 50 years, and staff expertise spanning fields from art through neuroscience, to find elegant and inventive design solutions for the unique challenges of today’s built environments. Our multi­cul­tural, multi­lin­gual, and multi­dis­ci­pli­nary team has deep exper­tise in archi­tec­ture, graphic design, media, fine arts, indus­trial design, science, engi­neer­ing, urban plan­ning and project management. This unique level of diversity in an experiential design firm is integral to Entro’s success. Our team shares a common vision for design excel­lence, and a repu­ta­tion for rela­tion­ship build­ing. Our process enables us to distill a design prob­lem into the rele­vant and appro­pri­ate, in order to create design solu­tions that with­stand the test of time and help build our clients’ businesses. Established in Montreal we are headquartered in Toronto, with offices in Calgary, New York, Sydney and Zürich.



Sense - Strategy, Brand, Identity, Experiential Design

• Sydney, Australia

• Senior Design Manager

  • Jan 2019 - Sep 2019

  Sense experiential design, exists to deliver enlightened design solutions to achieve specific and meaningful outcomes for each project. We are focused on how we can use design to improve human experiences - within and across the transition points between strategy, brand and identity, planning, urban design, architecture, landscape architecture and art, by utilising knowledge, passion and design thinking distilled into methodologies and applied to brand, identity and environments to achieve exceptional outcomes for project solutions.



ptc. consultants

• Australia
• Engineering Services
• 1 - 100 Employee

• Senior Design Consultant

  • Apr 2017 - Dec 2018

  Branding, design and customer experience, wayfinding strategy including retail centres, car parks, commercial property and hospitals. Clients: Dexus; CBRE; Hailiang Property Group; Elanor Investors; Health Infrastructure. Branding, design and customer experience, wayfinding strategy including retail centres, car parks, commercial property and hospitals. Clients: Dexus; CBRE; Hailiang Property Group; Elanor Investors; Health Infrastructure.



Diadem DDM Pty Ltd

• Australia
• Design Services
• 1 - 100 Employee

• Client Relationship Manager

  • Feb 2017 - Apr 2017

  Successfully managed deadline driven, complex brand, design and wayfinding projects across a diverse range of precincts delivering branded environments and excellence in user experience.Responsibilities Client services and account management; Client and stakeholder presentations; Direction and management of project stages from strategy, concept, design development, technical documentation, finished art and implementation; Design management of brand identities, including preparation of brand guidelines and associated brand alignment; Management of external designers and suppliers; Briefing, review and approval of all documentation including technical brand and guidelines manuals; Design and construction drawing approvals, site visits and defects reports.Project Experience HighlightsSpecialist brand design, strategy, customer experience & wayfinding for shopping centres, commercial properties, universities, hospitals, corporate and industrial business parks for clients such as: Lend Lease; Dexus; GPT; Mirvac; ISPT; Stockland; Australian Catholic University; Charles Sturt University; Westpac; BATA; Eureka Funds Management; Health Infrastructure NSW.

• Client Services

  • Jun 2016 - Apr 2017

• Senior Design Manager

  • Oct 2011 - Apr 2017



JADM [Jan Ashdown Design Management]

• Sydney, Australia

• Director

  • Feb 2005 - Oct 2011

  Design management and project management of multi-disciplinary design projects. Brand and Identity design. Interior retail design and roll out. Packaging design. Brand guidelines and technical signage manuals. Branded commercial interiors. Visitor / tourism branded experiential graphics, interiors and signage design and implementation. Clients: Wesley Mission; Jeans West; Westpac; Investa; Sydney Skywalk at the Sydney Tower and Sydney Aquarium. Design management and project management of multi-disciplinary design projects. Brand and Identity design. Interior retail design and roll out. Packaging design. Brand guidelines and technical signage manuals. Branded commercial interiors. Visitor / tourism branded experiential graphics, interiors and signage design and implementation. Clients: Wesley Mission; Jeans West; Westpac; Investa; Sydney Skywalk at the Sydney Tower and Sydney Aquarium.



Principals

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2011 - 2011

  Senior account manager for insurance, not for profit, finance and retail clients such as TAL; Coca Cola; Westpac; Opera Australia. Senior account manager for insurance, not for profit, finance and retail clients such as TAL; Coca Cola; Westpac; Opera Australia.



Roberts Weaver Group a Colliers International Company

• IT Services and IT Consulting
• 1 - 100 Employee

• Design Director

  • Feb 2002 - Dec 2004

  Successfully established the retail and graphics business within a corporate interior design and fit out practice. Business development and excellent networking skills, motivate and lead the design team of graphic and interior designers. Design and execution of commercial interior brand overlay projects, retail brand, signage and interior design for clients such as: Eden Gardens; RM Williams; agedere Retail Travel Group; NewsLink. Successfully established the retail and graphics business within a corporate interior design and fit out practice. Business development and excellent networking skills, motivate and lead the design team of graphic and interior designers. Design and execution of commercial interior brand overlay projects, retail brand, signage and interior design for clients such as: Eden Gardens; RM Williams; agedere Retail Travel Group; NewsLink.



Ashdown Wood Design

• Sydney, Australia

• Managing Director

  • Feb 1992 - 2002

  Successfully established a boutique multidisciplinary design practice with national and international project reach. Brand strategy, graphic, signage and interior design and implementation Clients: ASIC; NewsLink; RM Williams; Crabtree & Evelyn; Angus & Coote; Cancer Council NSW; Duty Free Shoppers. Successfully established a boutique multidisciplinary design practice with national and international project reach. Brand strategy, graphic, signage and interior design and implementation Clients: ASIC; NewsLink; RM Williams; Crabtree & Evelyn; Angus & Coote; Cancer Council NSW; Duty Free Shoppers.



Execon

• Sydney, Australia

• BDM

  • Feb 1991 - Jan 1992



Gadsens

• Sydney, Australia

• BDM

  • Jan 1990 - Jan 1991



Signs Plus International

• Sydney, Australia. Toronto, Canada.

• Project Manager

  • 1988 - 1990

  Successfully managed multiple corporate signage roll out programmes and architectural signage projects, on time and on budget. Relocated to Toronto, Canada, short term to manage a national wayfinding roll out programme. Successfully managed multiple corporate signage roll out programmes and architectural signage projects, on time and on budget. Relocated to Toronto, Canada, short term to manage a national wayfinding roll out programme.