Social Network Marketing Manager

• Oct 2022 - Present

I play multiple roles for Betrnk, primarily as Content Manager for Social Media Platforms, which includes FB, IG, Twitter, and Linkedin. In the later months of my service, I was given the task of improving our metrics in Google Business Listings as well as Youtube with careful content creation and curation. In fact, I was able to improve SocMed content for all platforms, increasing audience exchanges as well as inquiries for various concerns and potential partnerships. On top of that, I am also assigned as a solutions provider for various events management programs for Betrnk's agency effort. By November, I was able to conceptualize, plan, and execute a launch event for 200 persons on the first-ever Betrnk agent hunt. On the date itself, I was directing the event flow in accordance with the program. I am also Betrnk's local tri-media liaison. My familiarity with local media outlets makes me an integral part of the team as I am able to expand our goals further with press releases and advertisements regarding Betrnk's programs and objectives. Show less

Content Manager

• Apr 2022 - Oct 2022

Provide weekly content plans for social media, website, and other marketing outlets for Mediclick PH. Plan and manage seasonal content for specific events (nutrition month, diabetes awareness month). Provide an avenue of understanding by writing in colloquial terms for better audience understanding. Establish communications and briefs for influencer marketing programmes and provide program flows for various audiencce activities such as challenges and contests. Provide copies and optimize email marketing content for CRM processes for various campaigns. Manage teams of writers, graphic designers, and video professionals for various content projects and marketing materials production. Coordinate with marketing team leads for a centralized message for promotions and campaigns. Crosscheck resources and proof-read copies, articles and blogs for publications. Show less

Business Manager - Marketing Platform

• Jan 2020 - Feb 2022

Audience Development Lead

• Sep 2017 - Jan 2020

As Audience Development Lead, my work is centered upon generating support and a continuous audience base for MIMS, the leading healthcare communications company in the Asia-Pacific Region.Part of my work is forging partnerships with various medical associations, hospitals and healthcare related organizations. These partnerships culminate in the organizational objective of bridging the the pharmaceutical industry with healthcare providers and professionals.My work also revolves in keeping the MIMS brand relevant to an ever changing technological environment. Hosting events and arranging seminars in developing technological awareness for healthcare professionals. Providing multi-platform drug information and health news content delivered to a majority of doctors and allied medical practitioners all over the country.Audience Development also manages the circulation department where I would arrange and organize different allocations for various medical association conventions and book sales for other clients.as arranged by the sales team. As circulation head, it is my duty to keep track of all print deliveries, warehousing, courier services and other various procedures that allow for a smooth transition and distribution to all medical association members. Show less

Assistant Project Manager

• Jan 2017 - Aug 2017

The work involving the Assistant Project Manager position includes strategic planning, marketing strategy, proposal design and corporate communications as well as coordination with local government units for various activities and projects with Swiss IT Academy Inc. Swiss IT Academy Inc. is a startup IT training center partnered with Microsoft Philippines and TESDA catering various IT short courses designated for various branches of the Information Technology profession. Most of my work is designated to creating projects that help earn profit and marketing capacities for the organization. I have created partnerships with several foundations, LGUs and corporations for various educational projects as well as partnerships that help upgrade employee capacities for office work through various computer programs used daily. Show less

Technical Writer

• Aug 2016 - Jan 2017

As a Technical Writer, I am tasked to create instructional manuals and documents that help clients (mostly chefs) understand how to integrate the software to their kitchen operations. I am also assigned to create and publish marketing materials like blogs, documents, product descriptions and have them posted through various websites and publications. EGS CALCMENU is a Recipe Management Software company catering for various local and international food production companies and restaurants. The company specializes on software designed to ensure recipe consistency for kitchen operations ensuring efficiency and customer satisfaction at all times. Show less

Technical Writer

• Nov 2014 - Dec 2015

Creation of Work Instructions, Business Plans and Test Scripts. Drafting of device profiles, Technical Descriptions for telecommunications systems Creation of Work Instructions, Business Plans and Test Scripts. Drafting of device profiles, Technical Descriptions for telecommunications systems

Local Business Writer

• Apr 2013 - Dec 2013

Brand development, local listings site growth, web site UI and advertising revenue. Local Business marketing. Business campaign launching and maintenance. Brand development, local listings site growth, web site UI and advertising revenue. Local Business marketing. Business campaign launching and maintenance.

News Correspondent

• Jun 2012 - Jan 2013

My role as a News Correspondent has taken me to new experiences, especially in my field of journalism. I have been assigned to many beats including Police, Sports, Business and Human Interest Stories. It had also taught me the value of research. My editors have always questioned my articles and since then I had to involve extensive research before tackling subjects of interest. My role as a News Correspondent has taken me to new experiences, especially in my field of journalism. I have been assigned to many beats including Police, Sports, Business and Human Interest Stories. It had also taught me the value of research. My editors have always questioned my articles and since then I had to involve extensive research before tackling subjects of interest.

Assistant Writer

• Jun 2010 - Jan 2011

As an Assistant Writer I was tasked to create draft scripts for campaigns and projects. We specialized on Sports Documentaries where we would feature up and coming student athletes. My experience has taught me the value of having an open mind. Since most of the athletes we featured are located on poverty ridden rural areas of the country. Most of our production is shot on the field and i had to be there to really get the sense of what makes it hard for these individuals. As an Assistant Writer I was tasked to create draft scripts for campaigns and projects. We specialized on Sports Documentaries where we would feature up and coming student athletes. My experience has taught me the value of having an open mind. Since most of the athletes we featured are located on poverty ridden rural areas of the country. Most of our production is shot on the field and i had to be there to really get the sense of what makes it hard for these individuals.