José Martínez Salmerón, Ph.D.
Co-Founder & Strategy Lead at Digit Group LLC- Claim this Profile
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Bio
Amy Brown
José is one of those people that I genuinely loved working with: inspiring, intensely thoughtful, funny, never short on opinions and a great partner to spar with over the strategy, and most of all, someone who brought the highest level of respect and professionalism to every single project and person he encountered. During our time at Ogilvy we took on a huge breadth of projects, from taking a QSR brand identity global and breathing new life back into an old scotch, to getting people to rethink taxes and understand a public health crisis. There were always unexpected ideas, but what I admired most about José was his ability to empower and inspire his team every single time, like a quietly talented quarterback masterminding the play but making everyone else shine. José was an absolute delight to work with, and I hope our paths cross again!
David Stone
Is he the most interesting man in the world? Perhaps. What you have here is a visionary creative force to be reckoned with. José Salmeron is an opinionated, strong-willed, passionate and fiercely intellectual creative director who's not afraid to fight for the best creative executions for his clients' needs. He's also funny. Like, very funny. Though he's modest enough that he probably won't admit it. José is the epitome of what great leaders aspire to become. He recognizes talent and empowers his creative teams to generate exceptional creative, even on the most challenging timelines, while endearing the utmost respect of those who work beside and beneath him. He's an adept executive with experience building, running, and growing a world class creative department in a contemporary digital agency. He's the creative equivalent of a medieval dragon slayer. I've seen him lead the design of B2C websites and strategize major branding campaigns for fortune 10 companies then turn around and hand-draw logos for non-profit initiatives with limited budgets. But all that pales in comparison to his taste. Should you find yourself so fortunate as to share a meal with José, rest assured, you'll find yourself eating well.
Alexander Robertson
I cannot speak highly enough of Jose. An inspiring leader, a creative guru, and a caring mentor – Jose has the innate ability to just make things better. Whether it is concepting, copywriting, designing, directing – Jose offers perspectives which challenge work to be better and insights which always improve the end result. And when the work gets tough – Jose is the first person to volunteer to stay late, to roll up his sleeves, and to get the job done. His work speaks for itself – always beautiful, crafted, intelligent – yet produced without an ego, open to critique. He conducts himself with the upmost respect, and treats everyone he works with with integrity and kindness. Simply put, he is an incredible creative who will succeed in whatever venture he undertakes.
Amy Brown
José is one of those people that I genuinely loved working with: inspiring, intensely thoughtful, funny, never short on opinions and a great partner to spar with over the strategy, and most of all, someone who brought the highest level of respect and professionalism to every single project and person he encountered. During our time at Ogilvy we took on a huge breadth of projects, from taking a QSR brand identity global and breathing new life back into an old scotch, to getting people to rethink taxes and understand a public health crisis. There were always unexpected ideas, but what I admired most about José was his ability to empower and inspire his team every single time, like a quietly talented quarterback masterminding the play but making everyone else shine. José was an absolute delight to work with, and I hope our paths cross again!
David Stone
Is he the most interesting man in the world? Perhaps. What you have here is a visionary creative force to be reckoned with. José Salmeron is an opinionated, strong-willed, passionate and fiercely intellectual creative director who's not afraid to fight for the best creative executions for his clients' needs. He's also funny. Like, very funny. Though he's modest enough that he probably won't admit it. José is the epitome of what great leaders aspire to become. He recognizes talent and empowers his creative teams to generate exceptional creative, even on the most challenging timelines, while endearing the utmost respect of those who work beside and beneath him. He's an adept executive with experience building, running, and growing a world class creative department in a contemporary digital agency. He's the creative equivalent of a medieval dragon slayer. I've seen him lead the design of B2C websites and strategize major branding campaigns for fortune 10 companies then turn around and hand-draw logos for non-profit initiatives with limited budgets. But all that pales in comparison to his taste. Should you find yourself so fortunate as to share a meal with José, rest assured, you'll find yourself eating well.
Alexander Robertson
I cannot speak highly enough of Jose. An inspiring leader, a creative guru, and a caring mentor – Jose has the innate ability to just make things better. Whether it is concepting, copywriting, designing, directing – Jose offers perspectives which challenge work to be better and insights which always improve the end result. And when the work gets tough – Jose is the first person to volunteer to stay late, to roll up his sleeves, and to get the job done. His work speaks for itself – always beautiful, crafted, intelligent – yet produced without an ego, open to critique. He conducts himself with the upmost respect, and treats everyone he works with with integrity and kindness. Simply put, he is an incredible creative who will succeed in whatever venture he undertakes.
Amy Brown
José is one of those people that I genuinely loved working with: inspiring, intensely thoughtful, funny, never short on opinions and a great partner to spar with over the strategy, and most of all, someone who brought the highest level of respect and professionalism to every single project and person he encountered. During our time at Ogilvy we took on a huge breadth of projects, from taking a QSR brand identity global and breathing new life back into an old scotch, to getting people to rethink taxes and understand a public health crisis. There were always unexpected ideas, but what I admired most about José was his ability to empower and inspire his team every single time, like a quietly talented quarterback masterminding the play but making everyone else shine. José was an absolute delight to work with, and I hope our paths cross again!
David Stone
Is he the most interesting man in the world? Perhaps. What you have here is a visionary creative force to be reckoned with. José Salmeron is an opinionated, strong-willed, passionate and fiercely intellectual creative director who's not afraid to fight for the best creative executions for his clients' needs. He's also funny. Like, very funny. Though he's modest enough that he probably won't admit it. José is the epitome of what great leaders aspire to become. He recognizes talent and empowers his creative teams to generate exceptional creative, even on the most challenging timelines, while endearing the utmost respect of those who work beside and beneath him. He's an adept executive with experience building, running, and growing a world class creative department in a contemporary digital agency. He's the creative equivalent of a medieval dragon slayer. I've seen him lead the design of B2C websites and strategize major branding campaigns for fortune 10 companies then turn around and hand-draw logos for non-profit initiatives with limited budgets. But all that pales in comparison to his taste. Should you find yourself so fortunate as to share a meal with José, rest assured, you'll find yourself eating well.
Alexander Robertson
I cannot speak highly enough of Jose. An inspiring leader, a creative guru, and a caring mentor – Jose has the innate ability to just make things better. Whether it is concepting, copywriting, designing, directing – Jose offers perspectives which challenge work to be better and insights which always improve the end result. And when the work gets tough – Jose is the first person to volunteer to stay late, to roll up his sleeves, and to get the job done. His work speaks for itself – always beautiful, crafted, intelligent – yet produced without an ego, open to critique. He conducts himself with the upmost respect, and treats everyone he works with with integrity and kindness. Simply put, he is an incredible creative who will succeed in whatever venture he undertakes.
Amy Brown
José is one of those people that I genuinely loved working with: inspiring, intensely thoughtful, funny, never short on opinions and a great partner to spar with over the strategy, and most of all, someone who brought the highest level of respect and professionalism to every single project and person he encountered. During our time at Ogilvy we took on a huge breadth of projects, from taking a QSR brand identity global and breathing new life back into an old scotch, to getting people to rethink taxes and understand a public health crisis. There were always unexpected ideas, but what I admired most about José was his ability to empower and inspire his team every single time, like a quietly talented quarterback masterminding the play but making everyone else shine. José was an absolute delight to work with, and I hope our paths cross again!
David Stone
Is he the most interesting man in the world? Perhaps. What you have here is a visionary creative force to be reckoned with. José Salmeron is an opinionated, strong-willed, passionate and fiercely intellectual creative director who's not afraid to fight for the best creative executions for his clients' needs. He's also funny. Like, very funny. Though he's modest enough that he probably won't admit it. José is the epitome of what great leaders aspire to become. He recognizes talent and empowers his creative teams to generate exceptional creative, even on the most challenging timelines, while endearing the utmost respect of those who work beside and beneath him. He's an adept executive with experience building, running, and growing a world class creative department in a contemporary digital agency. He's the creative equivalent of a medieval dragon slayer. I've seen him lead the design of B2C websites and strategize major branding campaigns for fortune 10 companies then turn around and hand-draw logos for non-profit initiatives with limited budgets. But all that pales in comparison to his taste. Should you find yourself so fortunate as to share a meal with José, rest assured, you'll find yourself eating well.
Alexander Robertson
I cannot speak highly enough of Jose. An inspiring leader, a creative guru, and a caring mentor – Jose has the innate ability to just make things better. Whether it is concepting, copywriting, designing, directing – Jose offers perspectives which challenge work to be better and insights which always improve the end result. And when the work gets tough – Jose is the first person to volunteer to stay late, to roll up his sleeves, and to get the job done. His work speaks for itself – always beautiful, crafted, intelligent – yet produced without an ego, open to critique. He conducts himself with the upmost respect, and treats everyone he works with with integrity and kindness. Simply put, he is an incredible creative who will succeed in whatever venture he undertakes.
Experience
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Digit Group LLC
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Azerbaijan
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Telecommunications
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Co-Founder & Strategy Lead
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Mar 2022 - Present
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Salmerón & Co.
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United States
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Design Services
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Principal & Creative Director
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Jan 1999 - Jun 2022
- Crafting branded experiences across all channels - Incorporated as Salmerón & Co. in 2016 - Clients: Condé Nast, The Economist Group, Indeed, LexisNexis, Lucido, Lyn Born, Nikkei, Ovington, SourceMedia, Upworthy, Weber Shandwick - Crafting branded experiences across all channels - Incorporated as Salmerón & Co. in 2016 - Clients: Condé Nast, The Economist Group, Indeed, LexisNexis, Lucido, Lyn Born, Nikkei, Ovington, SourceMedia, Upworthy, Weber Shandwick
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Executive Creative Director
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May 2015 - May 2016
- Led a team of creatives producing and executing ideas that defined the company's marketing efforts - Designed an internal iOS app to consolidate document templates, training, and other resources for the sales team, streamlining processes and increasing effectiveness - Led a team of creatives producing and executing ideas that defined the company's marketing efforts - Designed an internal iOS app to consolidate document templates, training, and other resources for the sales team, streamlining processes and increasing effectiveness
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Executive Creative Director
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Aug 2011 - May 2015
- Led a group of creative directors, art directors, designers, content strategists, writers, and video producers within the digital and social media practices to create engaging user experiences, brand identities, and content for global consumer brands, B2B clients, and institutions - Tripled creative staff, improving quality of the work and generating millions of dollars in new revenue through business development - Effectively collaborated with software development team, internally… Show more - Led a group of creative directors, art directors, designers, content strategists, writers, and video producers within the digital and social media practices to create engaging user experiences, brand identities, and content for global consumer brands, B2B clients, and institutions - Tripled creative staff, improving quality of the work and generating millions of dollars in new revenue through business development - Effectively collaborated with software development team, internally establishing best practices - Clients: Blue Cross Blue Shield, BP, DuPont, Five Guys, Ford, Hennessy, IRS, National Institutes of Health, MetLife, Time Warner Cable, USAID, World Bank Show less - Led a group of creative directors, art directors, designers, content strategists, writers, and video producers within the digital and social media practices to create engaging user experiences, brand identities, and content for global consumer brands, B2B clients, and institutions - Tripled creative staff, improving quality of the work and generating millions of dollars in new revenue through business development - Effectively collaborated with software development team, internally… Show more - Led a group of creative directors, art directors, designers, content strategists, writers, and video producers within the digital and social media practices to create engaging user experiences, brand identities, and content for global consumer brands, B2B clients, and institutions - Tripled creative staff, improving quality of the work and generating millions of dollars in new revenue through business development - Effectively collaborated with software development team, internally establishing best practices - Clients: Blue Cross Blue Shield, BP, DuPont, Five Guys, Ford, Hennessy, IRS, National Institutes of Health, MetLife, Time Warner Cable, USAID, World Bank Show less
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Cell Division
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Movies, Videos, and Sound
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Creative Director
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Sep 2010 - Jun 2011
- Headed a 9-member creative team servicing the pharmaceutical industry at an agency acquired by Havas - Improved quality of creative work (web design, mobile and tablet apps, brand identity, and marketing collateral) - Clients: Amgen, Pfizer, Merck - Headed a 9-member creative team servicing the pharmaceutical industry at an agency acquired by Havas - Improved quality of creative work (web design, mobile and tablet apps, brand identity, and marketing collateral) - Clients: Amgen, Pfizer, Merck
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EightShapes, LLC
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United States
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Design Services
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Director, Visual Design
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Jan 2010 - Sep 2010
- Established visual design practice and designed websites for high-profile accounts - Clients: Cisco, RCN, Yahoo - Established visual design practice and designed websites for high-profile accounts - Clients: Cisco, RCN, Yahoo
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Frog Design
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Design Services
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1 - 100 Employee
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Associate Creative Director
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Aug 2006 - Jan 2010
- Work spanned the spectrum of digital experiences: websites, desktop software, mobile apps (Android and iOS), full Android and core applications customization, interactive television, and brand identities - Mentored designers and interns to foster group morale - Clients: AT&T, Cisco, Coca-Cola, HP, Motorola, Sprint, Urban Science - Work spanned the spectrum of digital experiences: websites, desktop software, mobile apps (Android and iOS), full Android and core applications customization, interactive television, and brand identities - Mentored designers and interns to foster group morale - Clients: AT&T, Cisco, Coca-Cola, HP, Motorola, Sprint, Urban Science
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Yahoo
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Information Technology and Services
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1 - 100 Employee
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Design Manager
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Jun 2004 - Jul 2006
- Redesigned Yahoo! Games, enhanced UX and visual design of Yahoo! News and Yahoo! Finance, and launched the first Yahoo! Tech - Redesigned Yahoo! Games, enhanced UX and visual design of Yahoo! News and Yahoo! Finance, and launched the first Yahoo! Tech
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University of California, Irvine
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United States
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Higher Education
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1 - 100 Employee
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New Media Manager
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Oct 2001 - Nov 2002
- Redesigned the Communications Office’s website, establishing a content management system - Redesigned the Communications Office’s website, establishing a content management system
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Design Director
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Jan 2000 - Jul 2001
- Acted as a design leader for multiple projects across the West, coordinating distributed teams. Helped establish design standards and processes to be used company-wide - Clients: Eve.com, The Body Shop, Modo, University of California Irvine - Acted as a design leader for multiple projects across the West, coordinating distributed teams. Helped establish design standards and processes to be used company-wide - Clients: Eve.com, The Body Shop, Modo, University of California Irvine
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Senior Information Architect
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Jun 1999 - Jan 2000
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Education
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2002 - 2008
Universidad de Málaga
Doctor of Philosophy (Ph.D.), Journalism -
1993 - 1993
ArtCenter College of Design
Graphic and Packaging Design -
1986 - 1991
Universidad de Navarra
Bachelor's Degree, Journalism
Community
