Senior Manager Retail Operations, Xfinity Mobile Product Support & Analysis

• Apr 2017 - Present

Lead Product Marketing Manager

• Mar 2015 - Apr 2017

Senior Regional Marketing Manager and Field Merchandising

• 2007 - Apr 2015

•Marketing and Project Management support of AT&T Company-Owned and Authorized Retailer retail store locations•Over 140 store locations in execution of merchandising, display, and leverage sales process•Train/educate store personnel; oversee visual and prescriptive merchandising within the market for ensuring execution of AT&T Merchandising Strategy•Build relationships with internal clients such as store personnel, executive leadership, regional teams, and partner with HQ to support day-to-day activities•Provided gathered feedback/data for recommended improvement processes from markets in region to HQ partners on monthly resets, device launch, POP/promotional collateral and graphic files, accessories, store displays/fixtures, •Merchandising, product flow strategies, fixture execution, signage, floor plan layout design•Work with cross-functional teams to implement merchandising strategies for new and remodeled locations•Created and frequently presented field training programs via online presentations and on-site visits•Presents effective and detailed market and region communications•Support and alignment with Grand Opening activities, local Sponsorship programs, and events•Champion brand integrity and consistency in alignment with strategies•Work with Retail Real Estate to ensure build-outs and remodels support sales process and merchandising needs•Special projects include creative and production of: Holiday Store Hours templates, Reset Overview deck, Post-Reset Store Tour, Promotional flyers, Welcome Center queuing screen, Grand Opening signage/materials, Apple iPhone and other OEM product (partner) launches•Awarded with an "Exceeds" employee rating for 2014 Show less

Senior Marketing Communications Manager - Sponsorship/Events/Merchandising

• 2006 - 2010

•Sponsorship and event activation, grand opening activities, event management, building unique traffic-driving programs, experiential and grassroots marketing, sponsorship ROI negotiation, creative development, segmented marketing (Youth, Mature Adult, Diversity). •Support market leadership and national HQ teams to create, communicate, train, and implement marketing programs. •Partner with public relations and external affairs to enhance public awareness, philanthropic programs, and leverage events•Create promotional materials, collateral, marketing campaigns•Product Marketing management to enhance experiential interaction of products and services•Develop, negotiate and recommend local sponsorships and events to support, general market, youth and diverse segments•Work with marketing agencies and properties to negotiate contracts and activate partnerships•Manage market strategy with the national strategy with local influence •Grow market share by delivering unique region initiatives that complement the national plan•Collaborate with cross-functional marketing partnerships and sales teams to plan and communicate market initiatives and achieve business targets•Provide brand and promotional communications on campaigns through organization•Management of agency and vendor relationships•Led AT&T’s brand goals on finding program/outreach opportunities for Youth Marketing and Mature Adult demographics•Sponsorships: Ohio State University, University of Pittsburgh, Cincinnati Reds, Cleveland Browns, Cincinnati Bengals, Live Nation, American Idol/Fox, Ohio Valley Athletic Conference, NCAA, AT&T Clock (landmark) Show less

Marketing Manager, Radio Disney AM 540

• 2003 - 2006

• Radio advertising: Sales, experiential marketing, events, sponsorship, promotions, talent/artist management, community outreach, concerts, and segmented youth marketing • Event planning and proposals, innovative sponsorship programs, event promotions, event execution and community initiatives • Staging area set-ups, sound/lighting, artist rider fulfillment with venues and properties for live entertainment • On-air, web, digital advertising • Led station revenue growth and branding awareness • Developed and support of events and promotions • Event DJ talent host, “Cool Mom” and Radio Disney AM 540 and ESPN AM 1250 on-air voiceover talent • Fostered relationships with media decision makers and cultivated peer connections with other station affiliates • Mentored new hires from other station affiliates Show less

Investment Global Account Manager

• 2000 - 2003

Managed key global account base for retention and revenue growth in Western Pennsylvnia: PPG, Alcoa, Kennemetal, Equitable Resources, Marathon Oil, US Steel, WESCO, Highmark, Federated Investors, GNC, Interstate Hotel Corporation, Erie Insurance. Appointed as Pensylvania State Representative for WorldCom's Field Ambassador Legislative Program to raise awareness, legal, and public policy advocacy of Telecommunications legislation with State Senators and Representatives in Washington, DC. Managed key global account base for retention and revenue growth in Western Pennsylvnia: PPG, Alcoa, Kennemetal, Equitable Resources, Marathon Oil, US Steel, WESCO, Highmark, Federated Investors, GNC, Interstate Hotel Corporation, Erie Insurance. Appointed as Pensylvania State Representative for WorldCom's Field Ambassador Legislative Program to raise awareness, legal, and public policy advocacy of Telecommunications legislation with State Senators and Representatives in Washington, DC.

Senior Corporate Account Manager

• 1998 - 2000

Account management and revenue growth of 75 assigned Western Pennsylvania and Northern West Virginia corporate accounts. Responsibilities include retaining existing revenue, up-selling for increased revenue generation, consulting, proposal and contract negotiation, Team Leader and Trainer of new hire employees. Subject matter expert and support for Pittsburgh branch office Sales segment. Appointed State Representative for Field Ambassador Legislative Program; Legal and Public Policy - presenting industry information to local and state representatives and senators. Show less

Business Account Manager

• 1992 - 1998

Retention and growth of revenue for 84 major market accounts in Western Pennsylvania and Cleveland, OH. Elected as Chairman of Branch Leadership Council 1995-1998. Advocate and member of Regional Diversity Council. Coordinator of trade shows and events for local market. Retention and growth of revenue for 84 major market accounts in Western Pennsylvania and Cleveland, OH. Elected as Chairman of Branch Leadership Council 1995-1998. Advocate and member of Regional Diversity Council. Coordinator of trade shows and events for local market.