Experience

Betterworks

• United States
• Software Development
• 100 - 200 Employee

• Marketing Operations Specialist

  • Feb 2022 - Present

  Betterworks is committed to developing best-in-class HR talent management solutions aimed at enabling exceptional performance by putting employee experience at the heart of how companies align, motivate, retain and develop their people. Ours is the only enterprise-ready performance solution, proven to support companies with fewer than a thousand employees all the way to hundreds of thousands. A recent study showed employees that use Betterworks report higher job satisfaction and eNPS than those using other solutions. And the results speak for themselves – the Betterworks community breaks retention benchmarks other software providers dream of reaching.



Lion Street

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Associate

  • 2018 - 2021

  Strengthened Lion Street’s reputation with current and prospective client firms by developing a consistent design and writing style for all marketing and communication. Marketing efforts resulted in 47% year-over-year revenue growth. ▻ Maintained relevant, impactful communication to clients and prospects through regular email and social media communication. ▻ Developed successful email marketing campaigns to recruit new firms and increase sales of insurance products. ▻ Increased business between Lion Street’s independent life insurance firms and their referral sources by coordinating and promoting monthly sales idea webinars. ▻ Drove lead generation through CRM to hit the goal of adding 30 new client firms per year. ▻ Met the ambitious target of Q1 to provide the sales team with a strong recruiting tool based on the annual report. ▻ Initiated ROI tracking of marketing campaigns. ▻ Maintained the company’s business family culture in a difficult year of isolation due to the COVID-19 pandemic by organizing a virtual annual meeting for firms. ▻ Served as product manager in the launch of proprietary life insurance products and electronic applications.



Texas Bankers Association

• United States
• Banking
• 1 - 100 Employee

• Communications & Social Media Coordinator

  • 2013 - 2018

  Developed social media strategy and created public relations and marketing materials for the trade association representing all banks in Texas. ▻ Increased attendance at conferences, a significant revenue driver for the Texas Bankers Association, by building social media to promote the association. ▻ Earned positive press for community banks by writing a series of press releases focusing on the banks’ community service initiatives — the stories were picked up by local newspapers. Developed social media strategy and created public relations and marketing materials for the trade association representing all banks in Texas. ▻ Increased attendance at conferences, a significant revenue driver for the Texas Bankers Association, by building social media to promote the association. ▻ Earned positive press for community banks by writing a series of press releases focusing on the banks’ community service initiatives — the stories were picked up by local newspapers.



Federal Reserve Bank of St. Louis

• United States
• Banking
• 700 & Above Employee

• Editor/Media Relations

  • 2012 - 2013

  Wrote social media and marketing content for the Bank. Cultivated relationships with local and national news media. ▻ Provided the public with a record of all public comments by Federal Open Market Committee (FOMC) participants by contributing to FOMC Speak, a repository of speeches, testimony, interviews and commentary by FOMC participants. ▻ Raised the Klout score for the bank’s Twitter account, meeting a main communication department goal. Wrote social media and marketing content for the Bank. Cultivated relationships with local and national news media. ▻ Provided the public with a record of all public comments by Federal Open Market Committee (FOMC) participants by contributing to FOMC Speak, a repository of speeches, testimony, interviews and commentary by FOMC participants. ▻ Raised the Klout score for the bank’s Twitter account, meeting a main communication department goal.



Columbia Missourian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter/Editor/Designer

  • 2011 - 2012

  Reported vital local government news and edited stories for the newspaper. ▻ Exceeded required article quota as a reporter by covering the local government beat. ▻ Trained new employees in page design and copy editing, providing opportunities for new hires to quickly contribute to the newspaper. Reported vital local government news and edited stories for the newspaper. ▻ Exceeded required article quota as a reporter by covering the local government beat. ▻ Trained new employees in page design and copy editing, providing opportunities for new hires to quickly contribute to the newspaper.