Digital Marketing Manager

• Jul 2023 - Present

Digital Marketing Executive

• Oct 2017 - Jul 2023

Responsible for developing and executing digital marketing strategies in collaboration with the marketing team.Ecommerce- Responsible for the upkeep and performance of the CellPath website- Manage external website design agencies to keep projects on track and deal with any issues effectively- Ongoing optimisation of the website and its content for search engine optimisation- Devise strategies to increase the quality and volume of website traffic- Accountable for online sales channels (Amazon UK and eBay) outside the company website - Provide accurate monthly reporting of website and marketing campaign results using analytical tools, including Google Analytics- Report on leads, sales and conversions to identify and prioritise sales drivers and highlight deficienciesPPC- Build, maintain and enhance PPC campaigns- Write engaging copy for PPC adverts- Oversee existing campaigns and optimise them- Analyse trends and make data-driven decisions- Identify opportunities to promote the CellPath website through digital campaigns- Provide regular feedback on campaigns and resultsSocial Media- Responsible for the day-to-day handling of social channels; LinkedIn, Twitter, Instagram, Facebook and YouTube- Plan, curate and schedule engaging content- Represent the company digitally with a consistent tone of voice - Keeping up-to-date with all of the latest trends, social updates and news- Create strategies and implement campaigns- Data analysis, reports and competitive analysis- Work with different departments to obtain content Show less

PPC Online Marketing Assistant

• Oct 2014 - Oct 2017

The overall purpose of this role was to actively support management in maintaining and enhancing the ecommerce product and digital marketing strategy.- Proactively build, maintain and enhance the promotion of the website products through digital PPC campaigns.- To focus and drive profitability through all digital campaigns by completing daily AdWords optimisation processes.- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search in support of department goals.- Provide regular team feedback on campaigns, project development, timelines and results.- Actively co-ordinate and maintain online product price checks, delegating responsibilities of daily tasks with the respective team member.- Communicate key findings to buyers and senior management with focus on new opportunities, new competitors, market state (saturation), margin and company stock holding.- Actively support management with campaign and price checking report data.- Maintain excellent communication with co-team members, buyers, warehouse and third-party suppliers to maintain strong in and out flow processes of the ecommerce department.- Proactively support the smooth operation of both the Charlies Direct website (Magento) and portals teams (Ebay and Amazon). Show less

Online Sales Administrator

• Feb 2008 - Oct 2014

This role entailed liaising directly with customers via mediums of email and telephone, delivering customer service to a high and professional standard whilst meeting their needs and expectations. Maintaining Ebay and Amazon product inventory and identifying new product opportunities were also a daily responsibility.- Maintain strong communication with the respective team leader and co-team members to improve and sustain the smooth operation of the ecommerce department.- Increase the number of products listed on the Charlies Direct website, Ebay and Amazon.- Maintain and optimise the existing formatting of all products listed on the Charlies Direct website, Ebay and Amazon.- Maintain a high level of customer service and aftercare to ensure good customer relationships are established.- Administrate any complaints or issues within my span of control and effectively resolve them with a positive outcome. Show less