Experience

fluent360

• United States
• Advertising Services
• 1 - 100 Employee

• Group Planning Director

  • Apr 2022 - Present

• Planning Director

  • Apr 2021 - Present



Self-employed

• Independent Marketing Consultant

  • Mar 2020 - Mar 2021



Walton Isaacson

• United States
• Advertising Services
• 100 - 200 Employee

• Director of Strategy

  • 2018 - 2020



Self-employed

• Chicago

• Independent Marketing Consultant

  • 2016 - Apr 2018

  Strategy, Business Development & Account Management Services for Agencies/Corporations/Start-Ups Strategy, Business Development & Account Management Services for Agencies/Corporations/Start-Ups



Suite Partners Inc.

• United States
• Media Production
• 1 - 100 Employee

• Partner, Director of Strategic Planning and Human Activation

  • 2013 - 2016

  Strategic Planning and Account lead on all agency business focused on identifying proactive ways to deliver deeper and richer conversations between brands, consumers and third party influencers in the digital space; securing over $1MM in revenue. Created the Central Territory’s first-ever Muse insights project across 14 categories with an in-depth focus on discovering how athletes Train, Compete and Express (with special emphasis on their digital, social and physical buying behavior) during all seasons to drive category priorities, fuel brand and retail activations and sales growth. Show less



Mid C Media

• United States
• Media Production
• 1 - 100 Employee

• VP, Experiential Strategic Planning & Marketing

  • 2011 - 2013

  Designed and initiated the FY’12 brand strategy for Nike Sportswear Chicago launch which cemented NSW as the dominant lifestyle brand in Chicago, resulting in organic sales growth and extensive social media engagement Nike continues to receive. Developed a product seeding experience model that combined art, sport and culture to connect with key influencers in the city which created the most relevant exposure for Nike Sportswear with core consumers, consistently achieving sales goals and further distancing Nike from the competition. Orchestrated the Nike FuelBand Chicago kickoff event to bring great awareness and build desire for one of Nike’s biggest product launches in ten years which resulted in the product selling out in Chicago. Show less



Market Vision

• Chicago

• Director of Strategic Planning Consultant

  • 2009 - 2010

  Uncovered cultural insights that positioned the community park beyond a place for recreation to support Coca-Cola’s celebration of 125 Years of Summer Fun in large stores, mass, value and small stores. Uncovered cultural insights that positioned the community park beyond a place for recreation to support Coca-Cola’s celebration of 125 Years of Summer Fun in large stores, mass, value and small stores.



Carol H Williams Advertising

• Advertising Services
• 1 - 100 Employee

• Senior Vice President, Director of Strategic Planning

  • 2006 - 2009

  Responsible for shaping the strategic blueprint for MLB’s Wanna Play? experiential initiative resulting in greater participation of urban youth and young adults in baseball. Orchestrated Walt Disney World’s digital strategy to increase affinity for Disney Vacation properties and drive park attendance over 10% amongst key mom target. Created a strategic shopper marketing platform for Kraft Barbecue Sauce that led to an integrated campaign and a successful national Kraft Kitchen Tour with Chef G. Garvin resulting in a 21% sales increase. Developed an IMC Award winning Kraft Deluxe Mac & Cheese Never Compromise strategy to thwart encroachment from store mac & cheese brands – campaign resulted in 43.9% IYA. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Partner, Director of Strategic Development

  • 2005 - 2006



Burrell Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Planner

  • 2003 - 2005

  Clients: Toyota - Camry, Corolla, Avalon, Matrix and General Mills Clients: Toyota - Camry, Corolla, Avalon, Matrix and General Mills



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Planner

  • 2002 - 2003

  Core team member who helped launched Dove Hair Care in U.S. Core team member who helped launched Dove Hair Care in U.S.