Experience

Aware Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• SVP, Growth

  • Oct 2023 - Present



Shift Paradigm

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Managing Director

  • Jun 2022 - Oct 2023

  Chicago, Illinois, United States

• SVP, Client Success

  • Oct 2021 - Jun 2022

  Greater Chicago Area LeadMD is now Shift Paradigm. In this role I lead our client services team to unlock paradigm shifts our clients and our employees need to grow. Grow revenue. Grow profits. Grow professionally. Grow personally.



LeadMD

• United States
• Marketing Services
• 1 - 100 Employee

• Principal

  • Apr 2019 - Oct 2021

  As a principal at LeadMD, I am responsible for guiding the strategic direction of a select book of clients. I align with marketing and sales leaders at client organizations to deeply understand their long-term vision and short term goals, and guide our consulting team to create solutions that ignite growth. With a master’s degree in strategic communications and tactical experience in many MarTech platforms, I am uniquely positioned to help clients connect strategy to execution. Areas of… Show more As a principal at LeadMD, I am responsible for guiding the strategic direction of a select book of clients. I align with marketing and sales leaders at client organizations to deeply understand their long-term vision and short term goals, and guide our consulting team to create solutions that ignite growth. With a master’s degree in strategic communications and tactical experience in many MarTech platforms, I am uniquely positioned to help clients connect strategy to execution. Areas of Focus: - Leading enterprise organizations through digital marketing transformation, with deep experience in leveraging Marketo as a centerpiece in that transformation - Building and enabling revenue-focused marketing teams through performance culture adoption - Creating scalable processes across the enterprise that do not prohibit innovation - Collaborating with marketing leaders to achieve uncommon results

• Vice President, Delivery

  • Jan 2018 - Oct 2021

  Scottsdale, Arizona As a VP of Delivery at LeadMD, I was responsible for ensuring our client’s project outcomes were met. I worked with client stakeholders across a broad range of industries and maturities to understand their goals, created solutions for those goals and lead a team of consultants to deliver exceptional work.



LeadMD

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Marketing Consultant

  • Jun 2016 - Apr 2017

  Responsible for working with clients to implement sales and marketing strategies. Clients ranged from high-growth SAAS companies to large healthcare and education organizations and beyond. Strategic areas of focus include: - Marketing automation/email marketing - Digital strategy - CRM - Content marketing - Customer success - Talent assessment, acquisition and development - Account-based marketing and sales - Attribution



IonTuition

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director, Digital Engagement

  • Aug 2015 - Jun 2016

  As the manager of digital engagement, I develop and maintain integrated digital marketing and public relations strategies that drive brand awareness, user acquisition, product usage and B2B leads. I oversee iontuition strategists, helping them set and reach individual and team KPIs that align with business needs and goals. Essential Duties and Responsibilities: Manage strategists including work allocation, training, coaching and mentoring, problem resolution, performance… Show more As the manager of digital engagement, I develop and maintain integrated digital marketing and public relations strategies that drive brand awareness, user acquisition, product usage and B2B leads. I oversee iontuition strategists, helping them set and reach individual and team KPIs that align with business needs and goals. Essential Duties and Responsibilities: Manage strategists including work allocation, training, coaching and mentoring, problem resolution, performance evaluations, and corrective actions. Maintain a climate that attracts, retains and motivates top personnel and promotes teamwork. Monitor and report on the status of digital media and public relations initiatives, analyzing results and metrics for the purposes of ROI calculations and campaign optimization. Oversee all owned and earned content, including website content, core content, whitepapers, videos, blog posts, infographics, guides, templates, emails, conference messaging, and more. Contribute to product development by providing insight gained by operational activities such as user surveys, digital analytics, customer emails, etc. Oversee social media and community engagement, working to increase iontuition's influencer network and establish iontuition as a thought leader in the higher education space. Be the expert in marketing automation. Own every aspect of the marketing automation platform and its integration to other business systems. Own the marketing funnel by attracting, converting and nurturing qualified leads for sales. Convert site traffic through calls-to-action, landing pages and lead generation content. Work with the IT team to increase user registrations and product usage by executing email campaigns using an in-house email program. Oversee technical aspects of key marketing and sales systems (marketing automation and CRM) used to generate marketing campaigns and drive sales. Show less



Euromonitor International

• United Kingdom
• Market Research
• 700 & Above Employee

• Inbound Marketing Manager

  • Aug 2014 - Aug 2015

  Greater Chicago Area Reporting directly to the global head of communications, I am responsible for developing Euromonitor's inbound marketing strategy. I manage a team of digital and social media marketers to attract, convert and nurture high quality leads for the company's global sales teams. I work closely with a team of product marketers to develop traditional sales enablement materials such as brochures, case studies, promotional materials and content marketing pieces. Team Management - Establish… Show more Reporting directly to the global head of communications, I am responsible for developing Euromonitor's inbound marketing strategy. I manage a team of digital and social media marketers to attract, convert and nurture high quality leads for the company's global sales teams. I work closely with a team of product marketers to develop traditional sales enablement materials such as brochures, case studies, promotional materials and content marketing pieces. Team Management - Establish KPIs for Euromonitor's marketing team - Create onboarding training for all new marketing hires - Create targets for the team and individuals on the team - Execute annual and quarterly employee reviews - Takes an active interest in each of my employee’s professional development - Encourages self-learning and risk taking Marketing Operations - Built a lead lifecycle model using Marketo’s Revenue Cycle Modeler - Managed the integration of Marketo and Salesforce - Monitor, measure and analyze the effectiveness of marketing initiatives - Create scalable processes that ensure optimized and efficient lead generation and database management - Evaluate new technology vendors and apps to improve performance - Segment the database to improve messaging Sales/Marketing Alignment - Implemented global marketing/sales training - Develop and analyze global sales enablement survey - Collaborate with sales to create lead scoring and lifecycle models - Communicate challenges and opportunities between sales and marketing - Educate internal and external stakeholders about product features and benefits - Developed a “content marketing bootcamp” to ensure a full content pipeline Data and Analytics - Analyze marketing data within Marketo, Salesforce and Google Analytics - Guide the marketing team's A/B testing strategy - Optimize landing page conversion rate - Improve organic search engine performance based on click through rates, traffic and conversions - Quantify marketing’s impact on revenue

• Communications Executive - Marketing Lead

  • Sep 2013 - Aug 2014

  Greater Chicago Area I'm responsible for the ongoing development of Euromonitor International's inbound marketing and lead nurturing program. I provide the day-to-day support, development and improvement of Euromonitor's lead generation efforts and client communication. • Day to day support, development and improvement of lead generation • Implementation of Marketo as a core element of Euromonitor's marketing strategy • Build and maintain the company’s lead nurturing program • Manage the training… Show more I'm responsible for the ongoing development of Euromonitor International's inbound marketing and lead nurturing program. I provide the day-to-day support, development and improvement of Euromonitor's lead generation efforts and client communication. • Day to day support, development and improvement of lead generation • Implementation of Marketo as a core element of Euromonitor's marketing strategy • Build and maintain the company’s lead nurturing program • Manage the training and acceptance of marketing automation internally • Communicate with global sales managers to ensure sales/marketing alignment • Manage Euromonitor's content marketing program • Create and a/b test landing pages • Create and a/b test emails

• Communications Executive - Social Media Manager

  • Aug 2011 - Sep 2013

  Greater Chicago Area In this role, I primarily managed the strategy and execution of Euromonitor's social media sites. However, I also helped with daily communications tasks such as press relations, email campaigns, design, content marketing and more. • Managed Euromonitor's global social media strategy and daily engagement on all platforms • Designed marketing materials using Adobe InDesign, Photoshop and Illustrator • Design emails using Communigator and Marketo • Assist in managing Euromonitor's… Show more In this role, I primarily managed the strategy and execution of Euromonitor's social media sites. However, I also helped with daily communications tasks such as press relations, email campaigns, design, content marketing and more. • Managed Euromonitor's global social media strategy and daily engagement on all platforms • Designed marketing materials using Adobe InDesign, Photoshop and Illustrator • Design emails using Communigator and Marketo • Assist in managing Euromonitor's content marketing program • Secured media placements respected publications such as WSJ, NY Times and Forbes • Arranged marketing swaps with event organizers and associations



L.C. Williams & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Intern

  • Jun 2011 - Aug 2011

  Chicago Worked on B2C accounts and gained experience working with mommy bloggers, consumer publications, social media campaigns, research and writing.



Eisbrenner Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Intern

  • Jan 2011 - Jun 2011

  • Assisted account teams through research, writing, creative brainstorming and media relations • Participated in client meetings, key message development sessions and media coaching • Increased readership of company's intern blog through humorous, personal posts • Translated materials into Spanish for a client's grand opening in Mexico



Central Michigan University Office of International Affairs

• Intern

  • Aug 2010 - Dec 2010

  Promoted CMU's study abroad program through public speaking, graphic design and writing.