Experience

Generator Media + Analytics

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Biddable Media

  • Jul 2022 - Present



Empower Media

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Search and Social

  • Aug 2021 - Jul 2022

  ✓ Provided strategic direction and leadership within both the Search and Social Media teams and those Brands where serving as the subject matter expert. ✓ Responsible for delivering effective and innovative communications plans, execution and results across a variety of B2B and B2C clients and industries including VTech Electronics & LeapFrog Enterprises, Nebraska Department of Economics and Rust-Oleum. ✓ Managed associates and strategists across the Search and Social disciplines, ensuring the successful completion of client work while providing mentorship and career oversight to each team member. ✓ Participated in new business development opportunities, leading strategy from both a Search and Social Media perspective.



Qiigo

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Brands

  • Jul 2020 - Jul 2021

  ✓ Managed the team of Digital Brand Directors responsible for:o Building and maintaining Corporate/Franchisor relationships across a variety of industries via day-to-day support and long-term strategic DigitalMarketing guidance.o Establishing Brand goals, measuring performance and delivering reporting on Digital tactics including PPC/SEM, Social Media, SEO, Retargeting, LocalListings Management and Website Management.✓ Guided the Client Services team to drive overall client success and pursue new Digital business opportunities within existing Brands.✓ Partnered with the New Business team to prepare presentations, develop strategies and plan for delivery of final product.✓ Collaborated across disciplines to assess campaign effectiveness, identify optimization opportunities, and influence client deliverables.✓ Mentored junior team members by providing training and guidance on media tactics, strategy, and account management.

• Sr. Brand Director

  • Apr 2019 - Jul 2020

• Brand Director

  • Jun 2016 - Apr 2019



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Director, Search & Social

  • Sep 2014 - Jun 2016

  ✓ Served as the Atlanta office lead for both the Paid Search & Social disciplines, managing the team responsible for related planning and buying.✓ Developed and led the Paid Search and Social strategies across multiple clients within a variety of industries and inclusive of both B2B and B2C efforts.✓ Partnered with other disciplines to develop comprehensive media plans.✓ Established objectives by channel and campaign/promotion to support clientgoals.✓ Client breadth ranged from the Travel vertical to Retail and includes extensiveexperience in both direct response and awareness driven campaigns.

• Senior Manager, Search & Social

  • Sep 2013 - Aug 2014

• Manager, Search & Social

  • Dec 2012 - Sep 2013



Razorfish

• United States
• Advertising Services
• 700 & Above Employee

• Search Account Manager

  • Apr 2011 - Sep 2012

  ✓ Managed Paid Search campaigns for clients with monthly budgets in excess of $3M.✓ Monitored both the daily and monthly budget pacing while adjusting spend allocations according to performance.✓ Developed testing plans and provided POVs on new opportunities to maximize the clients’ budgets.✓ Analyzed and reported account performance based on client-defined key performance indicators and recommended actions to optimize performance.

• Search Account Coordinator

  • Jun 2008 - Apr 2011



360i

• United States
• Advertising Services
• 100 - 200 Employee

• Account Coordinator

  • Mar 2007 - May 2008

  ✓ Ensured the timely delivery of all client requirements. ✓ Acted as liaison between clients and the media team, as well as the other departments within 360i. ✓ Responsible for maintaining client financials and billings. ✓ Reviewed and verified the accuracy of reporting prior to sending to clients. ✓ Assisted account managers with crafting appropriate strategies, developing presentations, POVs and key strategic documents. ✓ Ensured the timely delivery of all client requirements. ✓ Acted as liaison between clients and the media team, as well as the other departments within 360i. ✓ Responsible for maintaining client financials and billings. ✓ Reviewed and verified the accuracy of reporting prior to sending to clients. ✓ Assisted account managers with crafting appropriate strategies, developing presentations, POVs and key strategic documents.



Mansell Group

• IT Services and IT Consulting
• 1 - 100 Employee

• Client Services Manager

  • Sep 2006 - Mar 2007

  ✓ Acted as liaison between clients and technical account personnel as well as creative team. ✓ Researched potential marketing opportunities for clients. ✓ Ran preliminary email testing to determine format and filtering compatibility. ✓ Coordinated clients’ mailings and provided them with follow up metrics and scoring. ✓ Acted as liaison between clients and technical account personnel as well as creative team. ✓ Researched potential marketing opportunities for clients. ✓ Ran preliminary email testing to determine format and filtering compatibility. ✓ Coordinated clients’ mailings and provided them with follow up metrics and scoring.



Community School of Naples

• United States
• Education Administration Programs
• 100 - 200 Employee

• Assistant Director of Special Projects

  • May 2004 - Sep 2006

  ✓ Organized financial aid events to raise funds in excess of $1 million per year. ✓ Assisted in all activities related to the planning and execution of CSN financial aid fundraisers. ✓Acted as liaison between parent volunteers, committee chairs and event sponsors, advertisers, and donors. ✓ Responsible for organizing fundraising event auctions and all corresponding details. ✓ Coordinated CSN’s Advanced Placement Summer Institute and all its elements. ✓ Maintained and updated the CSN constituent and event databases including main campus database, Senior Systems.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Junior Account Executive & Merchandising Coordinator

  • Aug 2003 - Feb 2004

  ✓ Served as liaison between Verizon Wireless Area (VmZ) clients and Spot, Print, and Out-of-Home Media Buying groups within VmZ.✓ Oversaw and regulated merchandising activity.✓ Also served as a liaison between VmZ buying groups, external Verizon Wirelessplanning, and creative agencies.

• Assistant Account Executive

  • Jun 2001 - Aug 2003