Performance Marketing Lead

• Nov 2022 - Present

• Utilize Google Analytics, Facebook Business Manager & Supermetrics to develop insights and grow client revenues.• Plan, manage & track marketing budgets & KPIs on all Paid Channels.• Lead client communication on all elements of the campaign, including ad creative directions, planning, performance & project status.• Lead in strategizing & managing digital marketing campaigns and media buying planning for clients.• Work with website CRO experts & designers to improve website experience and campaign content creation for clients. • Ideate ad creatives strategies & draft effective ad copies that perform.• Actively execute paid media campaigns to achieve client's target ROAS, Conversions & CPP goals.Achievements:Increased Client's Paid Ads average ROAS from 107% to 450% with RM80K spend in 10 months.Decreased Client's ads Cost Per Acquisition (CPA) by 25% in 8 months.Increased Client's Shopify Store sales by 250% in a year with RM98K ad spend.Decreased Client's Cost Per Click (CPC) RM2.59 to RM0.54 in 3 months. Show less

Performance Marketing Executive

• Feb 2022 - Nov 2022

Public Relations Intern

• Jan 2021 - Mar 2021

• Assisted team with the day-to-day client servicing and media management. • Conducted daily monitoring and critical reporting for clients. • Executed media pitching and media follow-up calls. • Drafted press documents and social media content for clients such as media invitations, talking points and press releases. • Performed media registrations for media events and briefings. • Researched and pitched campaign ideas for new client brainstorms. • Assisted team with the day-to-day client servicing and media management. • Conducted daily monitoring and critical reporting for clients. • Executed media pitching and media follow-up calls. • Drafted press documents and social media content for clients such as media invitations, talking points and press releases. • Performed media registrations for media events and briefings. • Researched and pitched campaign ideas for new client brainstorms.