Experience

Subaru Distributors Corp.

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• District Sales Manager

  • Feb 2019 - Present

• Marketing Manager

  • Feb 2017 - Feb 2019

   Support upper management in identifying and facilitating regional advertising and promotional activities Responsible for communicating with the District Sales Managers and District Parts and Service Managers of all national advertising and marketing programs, ensuring they conform with the brand image.  Meet with retailers to assess marketing/advertising opportunities. As the primary point person for Co-Op Advertising Program responsible for overseeing and facilitating retailer’s use of allocated funds. Responsible for assisting with planning and implementing digital and traditional promotional events for regional promotional advertising. Generate and review analytical reports to assist upper management in assessing the effectiveness of regional and retailer marketing. Assist upper management in setting short-term and long-term marketing/advertising goals and objectives. Manage the sales and marketing regional budget and communicate variances with upper management. Continue to assist management with ad-hoc assignments and special projects.



Subaru of America

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Customer Retailer Service Representative ll

  • Jan 2016 - Jan 2017

   Responded to customer contact calls, letters, emails, and survey comments regarding Subaru products, warranties, Subaru Added Security, and retailer related issues in a non-scripted environment. Managed customer inquiry from start to finish. Acted as a liaison between customer, retailer and internal departments. As an Accident Representative, compiled all pertinent data for internal processing. Participated in community events to build brand awareness for local retailers and Subaru of America.



LIberty Subaru and Liberty Hyundai

• Director of Social Media and Advertising

  • Jun 2012 - Jan 2016

   Planned and organized philanthropic events, including but not limited to: Pet Adoption events, Car Launch events, Rally Against Cancer, Guinness World Record attempt for the 'Largest Parade of Subaru Cars" to benefit Merkel Cell Carcinoma Research, Share the Love. Monitored and responded to customer reviews on various websites such as; Google, Dealerater.com.  Identified opportunities to sponsor/partner with local organizations. Monitored digital marketing budgets. Oversaw day-to-day social media initiatives which included creating and posting diverse content and developed strategies to optimize user engagement, drive action, and monetized the brand's presence across all major channels including but not limited to: Facebook, Twitter, Instagram, Google+. Monitored trends in social media tools, culture and applications.  Created promotional content for Liberty Subaru and Liberty Hyundai monthly e-newsletter. Worked with third party to create a mobile app for both stores to enhance customer experience.  Optimized landing pages and page content on websites.  Trained sales and service staff to work more effectively in the digital age.  Managed and submitted sales and service/parts Co-op on a monthly basis.  Responsible for making retailer a Subaru Eco-Friendly Certified Retailer.



Russ Berrie Foundation

• Event Planning Intern

  • Jan 2012 - May 2012

   Interned with Ramapo College of NJ Foundation staff to implement the nomination process of statewide Making a Difference Award through multiplatform research and correspondence; within a short period of time, was given sole responsibility to execute entire project. Managed the coordination of the statewide Making a Difference Award ceremony.  Interned with Ramapo College of NJ Foundation staff to implement the nomination process of statewide Making a Difference Award through multiplatform research and correspondence; within a short period of time, was given sole responsibility to execute entire project. Managed the coordination of the statewide Making a Difference Award ceremony.