SVP | Design (Sales), Business Development, & Marketing

• Nov 2019 - Present

In my current role, I established a new strategic direction to transform and modernize OPTO’s sales, business development, and marketing organization. I founded and formed the business development department and was responsible for onboarding and retaining many of the company’s largest accounts. I lead key improvement efforts, including the restructuring of the entire marketing department with a renewed focus on digital and social media advertising. I align marketing strategy to client buying patterns. I currently oversee the sales budget and my team of 15 designers we surpassed the yearly budget by 38%. I report directly to the Chairman and investors and I’m skilled in maintaining transparent communications with private equity investors.

Director | Business Development and Design Sales

• May 2017 - Nov 2019

I was promoted to lead a growth-focused strategy to expand marketing efforts. I managed and trained a team of 13 sales based designers and developed an architectural circuit business development model to increase efficiency.

Manager | Design Sales

• Sep 2011 - May 2017

In 2011, I expanded my leadership role to take ownership of both a full client load and a 12-member sales team. I unified previously segmented teams into a cohesive unit, created efficiencies, and upskilled staff. Here, I established and reinforced best practices focusing on client management, overcoming obstacles, and capitalizing on opportunities. I introduced multiple new products to the market and worked collaboratively with the product development engineering team to develop product capabilities and aesthetics.

Design Team Leader

• Oct 2009 - Sep 2011

Lead a team of four designers and two engineers. Set and accomplished sales goals and client design objectives. Worked with IT team to implement and develop a quoting program that helped the team gain time efficiencies and accuracy in quoting. Collaborated with marketing team on a weekly basis to help on new marketing initiatives; Global Shop, marketing collateral, advertisements. (Hiring of talent in collaboration with HR)

Sr. Designer

• Oct 2008 - Oct 2009

Built client base to over 30+ clients. Main goal was to strategically help clients layout their retail space but also help them build repeatable programs. During this period lead and implemented design standards in the department and developed new presentation standards packets to provide our entire client base with an elevated presentation. Trained staff on new programs and helped find efficiencies in the process.

Designer

• Apr 2007 - Oct 2008

Responsibilities included completing drawing packets, quoting, and client communications.

Design Principal | Owner

• Jan 1999 - Aug 2005

Design Studio focused on commercial and residential properties. Full service studio that provided turn key solutions from concept to completion. Design Studio focused on commercial and residential properties. Full service studio that provided turn key solutions from concept to completion.

Manager

• Jun 1995 - Jun 2000