Experience

Immediate Live

• United Kingdom
• Events Services
• 1 - 100 Employee

• Sales Development Manager

  • Apr 2023 - Present



Eventbrite

• United States
• Software Development
• 700 & Above Employee

• Commercial Manager

  • Dec 2021 - Dec 2022

  ● I managed a sales funnel of renewal and new contract opportunities in the music industry for their ticketing solutions and accurately forecast on a monthly and quarterly basis ● Achieved above and beyond my quarterly KPI's of $300,000+ in revenue, in a time where events were very turbulent, especially in a strict Melbourne lockdown climate. ● Presented formal proposals and strategies either personally or via Zoom to high-value clients on a daily basis in an effort to retain their business ● Worked cross-functionally to identify growth opportunities, resolution strategies, and ultimately structure contract agreements that drive long-term value to both the client and Eventbrite ● Identified up-sell opportunities within the existing account base - prioritizing high-value accounts ● Continuously delivered feedback to leadership teams and participate in process improvements and optimization of existing procedures ● Researched and managed new opportunities for partnership deals and new initiatives. Show less



Birdhouse Official Music

• Melbourne, Australia

• Artist Manager

  • Jan 2015 - Apr 2020

  ● I created, developed and maintained key stakeholder relationships with industry professionals alike ● Scouting new artists that were similar to analyse and formulate a strategy to connect to their fans ● Coordinated innovative digital marketing activities through Tiktok, Facebook and Instagram to ensure we were keeping up with trends and staying relevant ● Booked, ran, and performed successful sold-out shows across Australia in accordance to relevant releases ● Executed day-to-day press strategy across Print, TV and Online. Notable Australian press has included Rolling Stone Magazine, Tone Deaf, Beat Magazine, Triple J radio play, Rage, Triple R and PBS ● Pitched directly to Australian digital partners including Spotify, Apple, and Amazon etc ● Attended gigs, events and launches in a work capacity out of regular business hours ● Provided regular reporting & press updates ● Managed & maintained artist schedules in line with the overall artist strategy ● Liaised with artist management on all media and artist scheduling requests ● On-ground artist relations responsibilities ● Set up all product releases, including coordinating local pricing and metadata, on releases between our team and local distributor Show less



NOVA Entertainment

• Australia
• Entertainment Providers
• 400 - 500 Employee

• Account Manager

  • Nov 2017 - Oct 2019

  • Achieve sales budgets and maximise revenue opportunities for Nova Entertainment audio platforms (Nova 100, Smooth FM, Podcasts, Streaming, Digital Media) -> providing clients with on-brand creative solutions. • Prospecting new business opportunities though a variety of platforms such as LinkedIn, Google, Facebook and Instagram • Creating and devising tailored marketing solutions across radio, social, digital, podcast and streaming platforms for my clients in order to achieve their goals. These campaigns must align with my client’s/prospect’s objectives through evaluation of who we want to speak to in the market, what message we want to convey and what the core focus is • Arrange advertising schedules, reach and frequency data, research information to support sales solutions associated with radio software • Develop strong client relationships by providing outstanding customer service with the objective of retaining and developing them to their full potential. • Review briefs against customer objectives to ensure the right media selection has been recommended. • Take briefs from major campaigns and ensure that the client expectations are met • Liaise with operations to achieve set targets on performance briefs. Show less



KingKong

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Sales Representative

  • Nov 2016 - Nov 2017

  - I spoke to business owners in the form of a strategy session regarding their marketing efforts in order to accurately identify if there is a good fit for a potential partnership, and if so decipher which of the digital marketing strategies King Kong offers would be best implemented to assist in revenue growth. This would range between Facebook funnels, conversion rate optimisation, Google Adwords and SEO. - eCommerce analysis and strategy - Consistently achieving the minimum sales performance criteria set by the company. - Create, develop and maintain on-going client relationships Show less