Experience

International Audio Group Ltd ( IAG Group Ltd )
• Global Sales & Marketing Director

  • Mar 2018 - Present

MUSIC Tribe
• United Arab Emirates
• Music
• 700 & Above Employee
• Global Sales Director - Tannoy Lifestyle

  • Oct 2016 - Apr 2018


IAG Group Ltd

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager - Europe

  • Oct 2014 - Oct 2016

  * General manager of sales, customer relations and marketing to European distributors of IAG Hi-Fi brands - Audiolab, Wharfedale, Mission, Quad, Luxman, Ekco and Castle * Responsible for the whole of European sales (inc UK, non-EU, Turkey and Russia) accounting for 50% of IAG Hi-Fi brands worldwide turnover * Managing dedicated European sales support staff, marketing team and service department for the best levels of customer service and rapport * Developing the distribution network to improve representation of the prestigious Hi-Fi brands across the whole of Europe including the management of European based distribution warehouse (Based in Germany) * New product design, market research and product evolution to support market demands and needs whilst maintaining worldwide brand ethos and perception * Operating from IAG head-office in China and frequently visiting European market and distributors Show less



Alexander Michael LTD (Audioaffair.co.uk / djtechdirect.com)

• Division Director

  • Aug 2012 - Aug 2014

  • Start-up of new e-commerce / store retail business (djtechdirect.com) • General management of multi-channel retail business (audioaffair.co.uk) covering sales, marketing, strategy, recruitment and accounts payable • Implementing new software, systems & processes for efficient new business launch and continued operation • Introducing software, systems and processes for existing retail operation (audioaffair.co.uk) to improve business efficiency and management (Brightpearl plaform) • Taking lead in marketing and sales campaigns to utilise business's database and subscribers • Oversaw website design & development, refurbishment, design and merchandising or two new retail stores for new business division • Management of integrated 3rd party market place stores in synchronisation with business launch and improvements to existing business Show less



Hard To Find

• Retail Apparel and Fashion

• Retail Operations Manager

  • Jun 2004 - Jul 2012

  • Oversaw successive years of growth for the retail store (from 900k GBP 2010 - 1.6m GBP 2012) • Widened product offering to aid a successful expansion into parallel specialist markets and consumer markets • Leading company-wide marketing strategies - including printed press, digital campaigns, events, product launches, SEO optimisation of website and blogs • Altered company-wide purchasing from a JIC to an efficient JIT strategy, reducing stock holding from over £2m to £1m within 12 month period • Ensured efficient stock turnover and purchasing processes and minimising loss and exposure to market • Continuously negotiated preferential purchasing rates with key suppliers, including major brands, international distributors and exclusive supply sources • Optimised supplier base to ensure only the best return on investment in stock • Improved staff training and recruitment process to maximise effectiveness of the limited availability of human resources in a specialist retail environment • Sourcing of exclusive products direct from local and international suppliers • Generated approx. £100,000 investment from key brands into dedicated in-store POS and national / local marketing schemes in 2011-2012 to create industry leading demo facilities and award winning showrooms • Reduced store / retail staff turnover by around 90% over 2 years Show less