Experience

Howto.marketing
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Owner & Founder

  • Apr 2022 - Present


Pioneer Film Studios

• United Kingdom
• Movies, Videos, and Sound
• 1 - 100 Employee

• Digital Director & Co-Founder

  • Apr 2022 - Present

  Pioneer Film Studios campus in Stepps, Glasgow consists of over 200,000 ft2 studio space, 108,000 ft2 workshop space, 107,000+ ft2 office/ancillary space and over 300,000 ft2 yard space. With a 9 floor office tower, 24/7 manned security, 100’s of rooms accommodation on the doorstep and unbeatable transport links. – Welcome to Scotland’s Studio. Pioneer Film Studios campus in Stepps, Glasgow consists of over 200,000 ft2 studio space, 108,000 ft2 workshop space, 107,000+ ft2 office/ancillary space and over 300,000 ft2 yard space. With a 9 floor office tower, 24/7 manned security, 100’s of rooms accommodation on the doorstep and unbeatable transport links. – Welcome to Scotland’s Studio.


Consenna Ltd
• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee
• Digital Director

  • Sep 2020 - Nov 2022


4ICG Group

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Group Head of Digital

  • Dec 2017 - Sep 2020

  www.4icg.com 4icg is the driving force behind the most talked-about marketing brands. We help enterprises achieve breakthrough growth in over 30 countries worldwide. www.4icg.com 4icg is the driving force behind the most talked-about marketing brands. We help enterprises achieve breakthrough growth in over 30 countries worldwide.


ManageMy
• United Kingdom
• Insurance
• 1 - 100 Employee
• Chief Product Officer & Head of Marketing - ManageMy

  • Jan 2017 - Nov 2017


Ageas UK

• United Kingdom
• Insurance
• 700 & Above Employee

• Marketing Campaign Manager

  • Aug 2013 - Mar 2017

  Working on multi-channel marketing campaigns for Ageas UK brands & branded partners including: Kwikfit Insurance, Green Insurance, Express insurance, John Lewis, Tesco Bank, Age UK, Virgin Money, Ingenie & more. - SEO: On site content, off site / press release & hero/push/pull content. - Affiliate programs - PPC & Display - Customer contact strategy (brand & value add) - Email campaigns - Lead Generation - Product to Product Cross Sell - Digital… Show more Working on multi-channel marketing campaigns for Ageas UK brands & branded partners including: Kwikfit Insurance, Green Insurance, Express insurance, John Lewis, Tesco Bank, Age UK, Virgin Money, Ingenie & more. - SEO: On site content, off site / press release & hero/push/pull content. - Affiliate programs - PPC & Display - Customer contact strategy (brand & value add) - Email campaigns - Lead Generation - Product to Product Cross Sell - Digital Transformation Experienced in: - Google Analytics - Dashboard creation & automation - UX design - AB & MVT testing - SEO - CMS - Full Site builds (Wordpress) - Functional Spec writing - Comfortable with data - Strong Analytical skills - On-brand copywriting - Online optimisation & journey improvement • +30% YoY growth of Direct Motor Insurance volume • +57% YoY growth of Standalone Breakdown volume • +110% YoY growth of Direct Home Insurance volume Show less Working on multi-channel marketing campaigns for Ageas UK brands & branded partners including: Kwikfit Insurance, Green Insurance, Express insurance, John Lewis, Tesco Bank, Age UK, Virgin Money, Ingenie & more. - SEO: On site content, off site / press release & hero/push/pull content. - Affiliate programs - PPC & Display - Customer contact strategy (brand & value add) - Email campaigns - Lead Generation - Product to Product Cross Sell - Digital… Show more Working on multi-channel marketing campaigns for Ageas UK brands & branded partners including: Kwikfit Insurance, Green Insurance, Express insurance, John Lewis, Tesco Bank, Age UK, Virgin Money, Ingenie & more. - SEO: On site content, off site / press release & hero/push/pull content. - Affiliate programs - PPC & Display - Customer contact strategy (brand & value add) - Email campaigns - Lead Generation - Product to Product Cross Sell - Digital Transformation Experienced in: - Google Analytics - Dashboard creation & automation - UX design - AB & MVT testing - SEO - CMS - Full Site builds (Wordpress) - Functional Spec writing - Comfortable with data - Strong Analytical skills - On-brand copywriting - Online optimisation & journey improvement • +30% YoY growth of Direct Motor Insurance volume • +57% YoY growth of Standalone Breakdown volume • +110% YoY growth of Direct Home Insurance volume Show less



Kwikfit Financial Services

• Ecommerce Performance

  • Sep 2009 - Aug 2013

  • Management of Sessioncam account which provides us with user session recording software. • Manage all trials using online UX, usability and persuasion techniques to create a customer centric journey while still delivering performance improvements. • Management of Maxymiser account and all AB / MVT project work & reporting. • Management and delivery of a bespoke mobile optimised “Easy Checkout” project with MoneySupermarket. • Creation of macro’s to automate month end aggregator… Show more • Management of Sessioncam account which provides us with user session recording software. • Manage all trials using online UX, usability and persuasion techniques to create a customer centric journey while still delivering performance improvements. • Management of Maxymiser account and all AB / MVT project work & reporting. • Management and delivery of a bespoke mobile optimised “Easy Checkout” project with MoneySupermarket. • Creation of macro’s to automate month end aggregator sales reporting saving around 2weeks work of time per year. • Management of seconded staff brought in for task force project work. Professional Education and Qualifications  Usability and Persuasion in Ecommerce – Econsultancy  Mobile UX and Responsive Design – Webcredible  Project management course –Indigo Training  Thinking on Your Feet –Indigo Training  Trained in Google Analytics – Training by certified GA trainer  Advanced stakeholder management – Indigo Training Show less • Management of Sessioncam account which provides us with user session recording software. • Manage all trials using online UX, usability and persuasion techniques to create a customer centric journey while still delivering performance improvements. • Management of Maxymiser account and all AB / MVT project work & reporting. • Management and delivery of a bespoke mobile optimised “Easy Checkout” project with MoneySupermarket. • Creation of macro’s to automate month end aggregator… Show more • Management of Sessioncam account which provides us with user session recording software. • Manage all trials using online UX, usability and persuasion techniques to create a customer centric journey while still delivering performance improvements. • Management of Maxymiser account and all AB / MVT project work & reporting. • Management and delivery of a bespoke mobile optimised “Easy Checkout” project with MoneySupermarket. • Creation of macro’s to automate month end aggregator sales reporting saving around 2weeks work of time per year. • Management of seconded staff brought in for task force project work. Professional Education and Qualifications  Usability and Persuasion in Ecommerce – Econsultancy  Mobile UX and Responsive Design – Webcredible  Project management course –Indigo Training  Thinking on Your Feet –Indigo Training  Trained in Google Analytics – Training by certified GA trainer  Advanced stakeholder management – Indigo Training Show less



MyVoucherCodes

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Affiliate Account Manager

  • Oct 2008 - Sep 2009

  Working for one of the UK’s original Voucher Code websites in a time before Groupon I was responsible for sourcing and management of B2B accounts delivering profitable performance improvements for key accounts while meeting company targets. • Voucher Code affiliate marketing expertise and recent performance stats to educate SME and larger businesses on types of offers to increase success levels. • Introduction and upsell of company marketing mechanisms from homepage prominence space… Show more Working for one of the UK’s original Voucher Code websites in a time before Groupon I was responsible for sourcing and management of B2B accounts delivering profitable performance improvements for key accounts while meeting company targets. • Voucher Code affiliate marketing expertise and recent performance stats to educate SME and larger businesses on types of offers to increase success levels. • Introduction and upsell of company marketing mechanisms from homepage prominence space to weekly customer newsletter spots. • Tasked with identifying and attracting new clients monthly. Working with clients to create offers aimed at increasing customer traffic and uptake. • Performance monitoring and reporting for 15-20 accounts monthly and weekly updates provided to clients with arranged monthly performance calls. • Worked closely with the Pricing & Data Analytic departments to define 'discount' rules that would allow users to retain the customer while keeping the business profitable. Show less Working for one of the UK’s original Voucher Code websites in a time before Groupon I was responsible for sourcing and management of B2B accounts delivering profitable performance improvements for key accounts while meeting company targets. • Voucher Code affiliate marketing expertise and recent performance stats to educate SME and larger businesses on types of offers to increase success levels. • Introduction and upsell of company marketing mechanisms from homepage prominence space… Show more Working for one of the UK’s original Voucher Code websites in a time before Groupon I was responsible for sourcing and management of B2B accounts delivering profitable performance improvements for key accounts while meeting company targets. • Voucher Code affiliate marketing expertise and recent performance stats to educate SME and larger businesses on types of offers to increase success levels. • Introduction and upsell of company marketing mechanisms from homepage prominence space to weekly customer newsletter spots. • Tasked with identifying and attracting new clients monthly. Working with clients to create offers aimed at increasing customer traffic and uptake. • Performance monitoring and reporting for 15-20 accounts monthly and weekly updates provided to clients with arranged monthly performance calls. • Worked closely with the Pricing & Data Analytic departments to define 'discount' rules that would allow users to retain the customer while keeping the business profitable. Show less