Experience

One Base Media

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2020 - Present

  Main responsibilities within SEO - -Plan, develop and implement our SEO strategy-Work towards organic search optimization and ROI maximization-Regularly perform thorough keywords research-Identify key SEO KPIs-Monitor redirects, click rate, bounce rate, and other KPIs-Prepare and present reports regularly-Identify our buyer persona to better target identified audiences-Identify problems and deficiency and implement solutions in a timely manner -Suggest improvements in process and productivity optimization-Collaborate with our web developers and marketing team-Stay up to date with the latest SEO and digital marketing latest trends and best practicesMain responsibilities within our PPC campaigns - -Keyword analysis, discovering and targeting specific keywords and search queries being entered by likely leads for a company.-Channel strategy Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.-Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys.-Competitive analysis, keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap).-Negative match, optimizing ad spend by filtering out users who match a category that makes them unlikely to convert. -A/B Testing: Constantly split testing is one of the most effective methods for optimizing PPC ROI. Text, graphics, and other display variables can be used interchangeably to find the most effective method.



Oeno Group

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Portfolio Manager

  • Jun 2018 - Nov 2020

  Working directly with investors.Tailoring portfolios to the clients budget and strategy. Investment Seminars. Working on trade with restaurants, bars and hotels.Providing exit strategies for people who have bought wine and have struggled to sell. Working directly with investors.Tailoring portfolios to the clients budget and strategy. Investment Seminars. Working on trade with restaurants, bars and hotels.Providing exit strategies for people who have bought wine and have struggled to sell.