Experience

YOYO Holdings Pte. Ltd.

• Singapore
• Software Development
• 1 - 100 Employee

• Head of Account Group

  • Sep 2021 - Present

  • Lead and manage multiple teams, ensuring efficient project coordination across all projects and campaigns• Develop team members through constructive feedback and manage them with clear expectations.Strategize with Management Team to achieve Business Objectives • Drive business growth for the company through repeat clients and new campaigns• Analyze strategy, data, and results brought about by the team's efforts to identify points of improvement, client ROI, new opportunities/interests and services• Build strong, lasting relationships with key clients for effective account management.• Maintain rapport with external partners and key accounts to scale business growth on behalf of the company Show less

• Account Group Head

  • Jan 2020 - Sep 2021

  • Empower and Support Accounts Team to deliver on Client KPIs• Provide trainings and resources to help develop the Team's Skills and performance.• Direct and Lead internal and external teams to execute multiple campaigns.• Identify Strategic Direction for Client Proposals and Annual Report/Updates.

• Senior Account Manager

  • Jan 2019 - Jan 2020

  • Accounts Champion for all digital marketing scope & requirements• Accounts Champion for all influencer marketing campaigns• Drive Client relationship for retention/renewal, and opportunities for upsell• Strategic direction for digital executions, campaigns & communication• Strategic direction and insight for digital reports• Day-to-day client servicing & relationship management• Orchestrate and collaborate with internal teams (such as Creatives, Influencer Communication, Media and Production) • Ensure that scope of work is managed and executed properly• Lead in coordinating with Agency partners and suppliers• Working closely with Finance on billing set up, invoicing & supplier paymentAccounts Handled:• The Medical City South Luzon• kidzooona (Aeon Fantasy)• Pocky• Kewpie• Majorlens• fabbit• kintone• Barbizon• Danskin Show less



BBDO Guerrero

• Philippines
• Advertising Services
• 1 - 100 Employee

• Digital Senior Account Manager

  • May 2017 - Jan 2019

  • Regional Lead Accounts for all digital scope & requirements for 5 SEA Markets (PH/MY/TH/VN/ID) • Strategic direction for digital executions, campaigns & communication • Strategic direction and insight for digital reports • Day-to-day client servicing & relationship management • Drive Client relationship for retention/renewal, and opportunities for upsell • Orchestrate internal teams (such as Creatives, Strategy, Media and Production) in 5 SEA markets to ensure requirements are reached and KPIs are met • Ensure that scope of work is managed and executed properly • Lead in coordinating with Agency partners and suppliers • Working closely with Finance on billing set up, invoicing & supplier payment Accounts Handled: • Mars Wrigley Confectionary (Doublemint, Eclipse, Extra) for 5 SEA Markets • P&G Pampers • Quaker Philippines • Cheetos • Lays • Visa Show less



Propel Manila

• Philippines
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2016 - May 2017

  • Strategic content and campaign development • Day-to-day client servicing & relationship management • Accounts Champion leading pitches • Train Account Managers and Community Managers in the Team • Lead for producing online video materials • Orchestrate internal teams (such as Creatives, Strategy, Media and Production) in delivering requirements, and reaching KPIs. • Ensure that scope of work is managed and executed properly • Clients are billed on time, ensuring the Company/Agency’s profitability Accounts Handled: • Unilever Food Solutions • Berocca • Boardwalk • Manulife • ProFriends Lancaster New City • Lotus Biscoff • May Sparkling Grape Juice • Kolours Show less



Folded and Hung

• Philippines
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2015 - Feb 2016

  • Lead strategic Digital direction, aligned with the rest of marketing plans & efforts. • Develop Content & campaign strategies, and executions • Generate report & analytics of data on fan engagement & social listening • Day-to-day client servicing & relationship management • Collaboration wuth internal teams (product design, merchandising, buying, visual merch) • Crafting local sales marketing efforts, specific to the Company’s 60_+ branches • Manage Marketing Budget, to ensure that all executions and efforts do not exceed the allotted cost. Show less



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Aug 2012 - Aug 2015

  • Day-to-day client servicing & relationship management • Generate social media reports on best practices, and social listening • Brief and engage with Digital PR/Key Opinion Leaders • Handle on ground events for documentation & amplification online • Ensure that scope of work is managed and executed properly • Clients are billed on time, ensuring the Company/Agency’s profitability Accounts Handled: • Philippine Airlines • Coca-Cola Far East Limited, Philippines • Huawei • SM Accessories • Jollibee Foods Corporation • Master, Unilever • Eskinol, Unilever • Red Ribbon Bakeshop Show less