Experience

Bradshaw Taylor Ltd.

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Consumer Marketing

  • Jan 2022 - Present

• Head of Ecommerce (Artilect, Le Chameau, Schöffel Country, Sherpa Adventure Gear, tentree)

  • Nov 2015 - Dec 2021

  Leading on key online and off-line marketing strategies as well as management of a Digital Marketing team. I work with our in-house resource and external agencies to implement key strategies to increase conversion rates and basket spends, retain ecommerce customers and acquire new customers across a variety of channels and markets. The overriding goal is to grow sales across all channels, including cooperative marketing with our retailer partners to ensure they grow with us and to maintain an exceptional brand experience for our consumers. I take a combination creative and technical approach to the role, with emphasis on attention to detail and brand consistency which has also led to management of seasonal photoshoots and key campaign planning across both online and off-line channels. Areas of expertise and focus include (but not exclusive to):- Content Marketing & SEO- Online and Offline Marketing Strategy- Team Management- Social Media Marketing- PPC Marketing- Digital PR- Photoshoot Creative Planning & Management - Retailer Partnership Support- CRO and UX Testing- Email Marketing- GDPR Compliance and Training- Team Development



David Ross Education Trust

• Enrichment Coordinator

  • Dec 2014 - Nov 2015

  - Event management in public sector environment- Developing and managing strategic partnerships - Developing a wide-reaching enrichment strategy and programme to meet trust and academy objectives-Measuring the impact of the enrichment programme MoM and YoY across the various arts/cultural sub-sections- Proposing new strategies for improvement and growth- Marketing events, activities and initiatives to staff and students to ensure optimum uptake of opportunities - Event management in public sector environment- Developing and managing strategic partnerships - Developing a wide-reaching enrichment strategy and programme to meet trust and academy objectives-Measuring the impact of the enrichment programme MoM and YoY across the various arts/cultural sub-sections- Proposing new strategies for improvement and growth- Marketing events, activities and initiatives to staff and students to ensure optimum uptake of opportunities



Cosatto

• United Kingdom
• Retail
• 1 - 100 Employee

• Digital Marketing Executive

  • Mar 2014 - Dec 2014

  - Digital marketing project planning and coordination for the Cosatto brand- Email marketing- PPC and Social Advertising- Print advertising and pursuing print media marketing opportunities - Marketing strategy- Assisting on social media marketing - Communications strategy- Setting up automated email marketing campaigns - Digital marketing project planning and coordination for the Cosatto brand- Email marketing- PPC and Social Advertising- Print advertising and pursuing print media marketing opportunities - Marketing strategy- Assisting on social media marketing - Communications strategy- Setting up automated email marketing campaigns



Mark Two Distributors

• Digital Content Team Leader

  • Sep 2012 - Mar 2014

  - Team management & leadership- Project Management- Content Management- UX- Relationship Building- Copy writing- Editing and proof reading- Basic HTML and CSS- Emarketing and retargeting campaigns- Adwords fundamentals

• Content Executive

  • Sep 2012 - Jun 2013

  - Copywriting and content management - Brand reputation - PR- User Generated Content- Creating both internal and customer communications- Market and competitor research-Writing communications-Maintaining the CMS-Planning and implementing new content projects/strategies-Creating, proof-reading and editing digital marketing copy



Millivres Prowler Group

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jul 2011 - Sep 2011

  - Writing feature articles, reviews and previews for publication in Gay Times magazine- Writing news reports for Pink Paper online- Attending events as a representative of the publications and to obtain potential leads- Interviewing celebrities and high profile figures for magazine features - Writing feature articles, reviews and previews for publication in Gay Times magazine- Writing news reports for Pink Paper online- Attending events as a representative of the publications and to obtain potential leads- Interviewing celebrities and high profile figures for magazine features



SILVERFOX GLOBAL LIMITED

• Digital Content Executive

  • 2010 - 2011

  -Content management-SEO-Basic HTML-Social media marketing-Email marketing-Product copy -Content management-SEO-Basic HTML-Social media marketing-Email marketing-Product copy