Assistant Brand Manager Marketing

• Jan 2023 - Present

Corporate Brand & Marketing team, Brands:• AMER Medical Aesthetics• C-MER Medical (跨境醫療）• CKJ 深圳愛康健 Dental (China)• Health Hope• C-MER Oncology

Senior Marketing Executive

• Sep 2021 - Present

Senior Nutritionist and Digital Marketing Executive

• Jan 2021 - Sep 2021

• Planning and execute the health programs & strategies • Provide professional nutrition and dietary consultation to the patients and monitor the progress through different health programs • Conduct the related article & media writing, health talks, training, research & survey and other health programs • Maintain media relationship with media & editorials and update outlet news in all popular social media • Advising colleagues on hot online topics, website traffic numbers and potential social media story lines. • Supporting the online media campaigns of the company in any way possible. • Execute digital campaign strategy, including media buy, social media, KOL collaboration and track campaign performance with various KPIs including social engagement, B2B and B2C conversion. • Helping with the management of content on the corporate website. • Work collaboratively with vendor and team mates to create best in class content • Work closely with China IT Team and UI/UX Team on key visual development and local adaptation to ensure the brand identity and key messages are aligned and well-presented Show less

Creative strategist and social media Specialist

• Nov 2019 - Jan 2021

• Writing up social media content and activity. • Converting an online audience into subscription members and campaigns and day to day activities. • Writing up PR materials and translations for various media or programs related • Develop fresh, creative ideas and campaigns based on messaging pillars. • Planning and executing to the vision and strategies that support Company goals, provide ideas, themes. • Support for market intelligence such as competitor information tracking, conduct market research • Creating the graphic design of all online, office and digital marketing communication and promotion materials, including Magazine, eDM, online banner, print ads, brochures, flyers and other marketing materials. • Develop creative graphics for products, photos and other necessary materials for social media advertising. • Using tactical offers/the promotion of the relevant products to help drive online orders. Identifying opportunities to take the business into real-time conversations with online users. Show less

Business class flight attendant

• Jul 2012 - Feb 2019

• Provided the best class professional in-flight customer services in all positions. • Built the company cabin crew grooming standard with a group grooming team. Representing HKA in public events and media coverages to build company brand image. Built strong collaboration with inflight/ground/technical staff to ensure the flight is accountable and secured. • Solved complicated conflicts between people with great communication and problem solving skills, even under extreme pressure and unexpected incidents. • Actively engage with passengers and crew members to ensure all detailed services are covered. Show less