Experience

Student Cribs

• United Kingdom
• Real Estate
• 100 - 200 Employee

• Director - Chief Commerical Officer

  • May 2023 - Present

• Director - Chief Of Staff

  • Sep 2022 - May 2023

• Director - Marketing & Systems

  • Nov 2020 - Sep 2022

• Head Of Digital

  • Jul 2017 - Dec 2020

  Leading product development of in-house software, digital marketing and digital strategy for the business. Managed within this role: - Marketing Team (Marketing Manager and Assistant) - 2 full stack developers

• Head of Sales and Marketing

  • Jul 2016 - Jul 2017

  In conjunction to managing all aspects mentioned in my previous role I also managed the sales process through my second student letting season.Key achievements include:-Mapped entire customer journey from enquiry to tenant - figuring out process ineffciences throughout and correcting either with new processes or improving old ones-Product managed and implemented bespoke CRM software and viewing booking platform from scratch.-Researched and implemented an eTenancy platform that was more efficient and cost effective than previous platform in use. -Implemented marketing automation emails for key customer events within the customer journey improving our enquiry to viewing conversion rates.- Sourced, interviewed, hired and managed temp sales staff. - Managed existing sales team during peak season to ensure inbound and outbound calls were managed. - Had the most successful let season to date with over 1,200 rooms secured at rents exceeding investor targets. - Cultivated relationships with letting agents and university housing offices in operating cities.- Led re-brand project identifying physical and digital assets that needed to be replaced. - Planned, executed and analysed customer service surveys for full tenant life-cycle. Show less

• Digital Marketing Manager

  • Jul 2015 - Jul 2016

  Marketing manager for a national property portfolio catering for students who desire exceptional student housing. - Increasing social traffic to website by using Facebook, Twitter and Instagram advertisements.- Utilization of web analytics to measure campaigns- Planning, execution and evaluation of Facebook, Twitter and Adwords campaigns - Optimization of website for search, leading to an increase in organic search traffic of 19,000 sessions. - Implementation of new features within website to optimize conversion rate - Design of print and merchandise material within Photoshop and InDesign- Schedule organisation and assisted with interior and architectural photography- Sourcing, management and development of intern. - Planning and execution of content marketing campaigns- Planning and monitoring of marketing budget Show less



1UC

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2015 - Jul 2015

  Re-Branded company, built website, planned and executed digital marketing strategy. Focused upon content marketing, I produced content which I then deployed through mailchimp and social media marketing. Website I created: http://www.1uc.co.uk/ Example blog post:http://www.1uc.co.uk/e-learning-and-uc-collaboration-a-match-made-in-heaven/ Was awarded the University of Brighton student employee of the year award for commercial awareness within this role. Re-Branded company, built website, planned and executed digital marketing strategy. Focused upon content marketing, I produced content which I then deployed through mailchimp and social media marketing. Website I created: http://www.1uc.co.uk/ Example blog post:http://www.1uc.co.uk/e-learning-and-uc-collaboration-a-match-made-in-heaven/ Was awarded the University of Brighton student employee of the year award for commercial awareness within this role.



House of Hud

• Events Services
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2013 - Jun 2014

  Worked within this role as part of my sandwich degree. Marketing was always a career choice I was interested in and this position has allowed me to gain valuable experience that I would otherwise of had no chance of accessing. Due to it being an events company that is the amalgamation of three companies,everyday was different within this position, one day I could be assisting the marketing manager and the next day be developing or pursuing a project of my own. I worked mostly within the digital marketing side of the company. -I used Google Analytics and am confident to interpret data within it -Oversaw a campaign within Adwords regarding 'The Pearl Tent'​ side of the company - Actively managed social media channels and posted content that was well received & interacted with by our on-line community (Facebook, Twitter & Pinterest) - Worked alongside a web designer during the overhaul and rebrand of 'The Arabian Tent' side of the businesses website (Learning the importance and application of SEO) - Over the course of the year I became fairly adept within Wordpress development and developed my copy-writing skills tremendously. - I also used Photoshop a lot within this position and created a coffee table book that is to be printed and distributed for venue affiliation purposes. For my dissertation I analysed and evaluated their digital marketing strategy. This was graded as a first and is used as example of work for current placement students. Show less