James Streit
VP, Director of Strategy & Planning at HS Ad North America- Claim this Profile
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Bio
Giff Crosby
Working with James Streit is a privilege and a pleasure. You need a smart, intrepid guide to help your agency and your clients spelunk their way through the dark murk of shopper psyches? You need someone who fits in with your organization’s inviolable
Casey E. Conway
It was a pleasure to work with James Streit. In addition to being an insightful planner, he was a supportive mentor. He is passionate about finding the right solution for clients through innovative research methods and smart thinking. James is a collaborative partner and an innovative thinker. All of that aside, James is truly nice person who is fun to be around--he a great addition to any team.
Giff Crosby
Working with James Streit is a privilege and a pleasure. You need a smart, intrepid guide to help your agency and your clients spelunk their way through the dark murk of shopper psyches? You need someone who fits in with your organization’s inviolable
Casey E. Conway
It was a pleasure to work with James Streit. In addition to being an insightful planner, he was a supportive mentor. He is passionate about finding the right solution for clients through innovative research methods and smart thinking. James is a collaborative partner and an innovative thinker. All of that aside, James is truly nice person who is fun to be around--he a great addition to any team.
Giff Crosby
Working with James Streit is a privilege and a pleasure. You need a smart, intrepid guide to help your agency and your clients spelunk their way through the dark murk of shopper psyches? You need someone who fits in with your organization’s inviolable
Casey E. Conway
It was a pleasure to work with James Streit. In addition to being an insightful planner, he was a supportive mentor. He is passionate about finding the right solution for clients through innovative research methods and smart thinking. James is a collaborative partner and an innovative thinker. All of that aside, James is truly nice person who is fun to be around--he a great addition to any team.
Giff Crosby
Working with James Streit is a privilege and a pleasure. You need a smart, intrepid guide to help your agency and your clients spelunk their way through the dark murk of shopper psyches? You need someone who fits in with your organization’s inviolable
Casey E. Conway
It was a pleasure to work with James Streit. In addition to being an insightful planner, he was a supportive mentor. He is passionate about finding the right solution for clients through innovative research methods and smart thinking. James is a collaborative partner and an innovative thinker. All of that aside, James is truly nice person who is fun to be around--he a great addition to any team.
Experience
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HS Ad North America
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United States
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Advertising Services
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1 - 100 Employee
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VP, Director of Strategy & Planning
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Sep 2012 - Present
• Led research, definition, and execution of integrated marketing strategies for HS Ad, in-house ad agency of global consumer electronics brand LG Electronics, for the entire portfolio of products including TVs, computing, home appliances, B2B. • Successfully piloted digital transformation launching a programmatic performance-marketing program leveraging the power of data to rapidly, measurably, and effectively grow the brand. • Led research, definition, and execution of integrated marketing strategies for HS Ad, in-house ad agency of global consumer electronics brand LG Electronics, for the entire portfolio of products including TVs, computing, home appliances, B2B. • Successfully piloted digital transformation launching a programmatic performance-marketing program leveraging the power of data to rapidly, measurably, and effectively grow the brand.
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Insight Strategy Group
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United States
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Market Research
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1 - 100 Employee
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Director
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Jan 2011 - May 2012
Team leader bringing brand focus to a research-informed strategic consultancy. Team leader bringing brand focus to a research-informed strategic consultancy.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Independent Brand Strategist
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Sep 2009 - Dec 2010
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ML Rogers Agency
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Advertising Services
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1 - 100 Employee
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Strategic Planning Director
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May 2008 - Sep 2009
Responsible for managing the strategic direction of Checkers/Rally’s QSR chain plus all Scotts Miracle-Gro Corporation brands including Lawn Care, Miracle-Gro, Bird Food, and new category development. Pitched and won Budget Travel magazine and NuKitchen premium meal delivery service. Responsible for managing the strategic direction of Checkers/Rally’s QSR chain plus all Scotts Miracle-Gro Corporation brands including Lawn Care, Miracle-Gro, Bird Food, and new category development. Pitched and won Budget Travel magazine and NuKitchen premium meal delivery service.
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Avrett Free Ginsberg
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United States
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Advertising Services
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1 - 100 Employee
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Brand Planning Director
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May 1997 - May 2008
Directed strategic development across a range of wonderful brands including Nestlé Purina pet care, Bacardi, Dewar's, Financial Times, Wolverine boots, Webster Bank, and Van Cleef & Arpels. Directed strategic development across a range of wonderful brands including Nestlé Purina pet care, Bacardi, Dewar's, Financial Times, Wolverine boots, Webster Bank, and Van Cleef & Arpels.
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Education
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University of Virginia - Darden Graduate School of Business Administration
MBA -
Duke University
B.A., Sociology
Community
