Head of Communications and Marketing

• May 2023 - Present

Head of Communications and Engagement

• Nov 2022 - May 2023

Head of Communications | interim

• Nov 2021 - Oct 2022

Delivered a ministerial summit with housing and accessibility sector leadersDeveloping a new brand guide and corporate communication materials to strengthen branding and improve consistency Led a team of five to develop and deliver an integrated national advocacy campaignDeveloped an internal communications programme to embed MGI customer-first trainingIncreased engagement with newsletters by 20%

Head Of Communications

• Sep 2021 - Oct 2021

Disability rights charity Provided strategic communications counsel and supported the restructure of the communications team. Education charity Delivered a new stakeholder engagement strategy and content plan. Disability rights charity Provided strategic communications counsel and supported the restructure of the communications team. Education charity Delivered a new stakeholder engagement strategy and content plan.

Head of External Communications | also known as Head of Communications | issues | media | digital

• Jan 2020 - Jun 2021

Delivered a 49% increase in media coverage through a PR strategy that generated over 100 national media articles per month and helped change the UK government’s approach to priority food deliveries. Led a team of 10 to deliver their best year, coaching and caring for them through lockdown. Promoted 2, gained approval to grow the team to 17 to improve social media marketing, reduce customer CPA, and improve customer service. Protected the charity’s reputation during a customer campaign and a Charity Commission inquiry. Worked with the CEO to deliver crisis communications through an integrated communications strategy that minimised the impact on reputation and donor consideration, returning both KPIs to normal within weeks. Re-positioned the charity with insight-based corporate messaging and communications planning highlighting the charity’s impacts, including messaging for an award-winning brand marketing campaign. Supported over 300,000 visually impaired people through a customer-focused communications strategy that helped secure the appointment of a UK Government Lead for Accessible Information. Show less

Senior Communications and Marketing Manager

• Apr 2016 - Nov 2019

UK marketing communications lead, accountable for developing and implementing digital strategy, social media (including organic and paid), digital marketing, media relations, campaigns, stakeholder communications, publications, and public affairs Built the charity brand with supermarket business leaders through a corporate social responsibility campaign including researching and writing a book on sustainable sourcing, engaging parliamentarians, PR, and public speaking Built brand awareness and drove customer acquisition through a digital strategy that maintained share of voice (SOV) ahead of market share with a six-figure social media following in the global top 5% Attracted new SME business customers through B2B social media and PR campaigns including user generated content (UGC) and sustainable sourcing videos with Raymond Blanc OBE (200k+ views) Developed a strategy that delivered a shift in public opinion on cod sustainability through an integrated campaign that peaked at over a million social media hits per day and 350 media items Doubled the audience for sustainability events at an international conference Spokesperson for events (public speaking) and over 50 national and regional TV and radio interviews Show less

Global Head Of Public Relations | known as Head of Media | sustainability | maternity cover |

• Oct 2017 - Oct 2018

Counselled the CEO and Board on reputation management and crisis communications for MP criticism and a critical documentary Maintained positive international media coverage through two reputational crises, leading a team of nine and a £500k budget.Earned a UK government commendation for the charity by building a public affairs and advocacy function to demonstrate the charity’s impact to a select committee inquiry Promoted the charity in live TV and radio interviews including Radio 4, BBC News, NPR (US)Influenced public policy on food procurement and fishing by writing articles and briefings on climate change impacts and sustainability. Show less

Communications Manager, UK

• Jan 2010 - Apr 2016

Tripled media coverage to over 2,000 articles per year through a proactive media strategy, pitching stories, and writing op-eds Recruited 110 small businesses partners through an integrated B2B PR and digital strategy Engaged 3,800 schools with the MSC’s education programme through education trade PRCrisis management: supported an FMCG supplier to turn a reputational crisis into a 15% sales increaseManaged a five-figure budget

Communications Officer

• Oct 2006 - Dec 2009

• Provided communications support for the MSC UK and US offices• Reported on media coverage to directors and board• Managed print production and design including producing impact reports and the annual report• Gave public talks at sustainable food events including Bristol Organic Food Festival and the Children's Food Festival

PR Officer

• 2003 - 2006

Built community support to protect ancient woodland through integrated media campaigns that inspired people about their local woods Spokesperson for radio and TV, prepared managers for media interviews Produced technical publications and reports around sustainability, life sciences and land use Reputation management for media criticism and online campaigns Generated positive press coverage for partner CSR initiatives in the national and regional press Built community support to protect ancient woodland through integrated media campaigns that inspired people about their local woods Spokesperson for radio and TV, prepared managers for media interviews Produced technical publications and reports around sustainability, life sciences and land use Reputation management for media criticism and online campaigns Generated positive press coverage for partner CSR initiatives in the national and regional press