James Praise

Head of Growth & Marketing at Bujeti (YC W23)
  • Claim this Profile
Online Presence
Contact Information
Location
Lagos State, Nigeria, NG

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 10 ratings
  • (10)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Omobolanle Ogunleye (MBA, ACIPM)

Working with James has been an absolute pleasure. He consistently goes the extra mile, demonstrating a remarkable can-do and will-do attitude that is truly admirable. James's dedication and commitment to his work are evident in the exceptional results he consistently delivers. I have no doubt that his exceptional qualities will continue to shine through in all his future endeavors.

Adejuwon Adeyeye

Throughout our time working together, I have witnessed James's remarkable ability to surpass targets and cultivate strong client relationships. Being such a brilliant Product Marketing Manager, he possesses a strategic mindset, consistently driving the team to achieve exceptional results in any area that relates to sales and marketing initiatives. His great contribution to the growth of the company at large led to him being made the overseer of the company’s revenue operations. I wholeheartedly endorse him for any role that’s related to all aforementioned business verticals

Sanasi Amos

James is an absolute powerhouse when it comes to marketing and growing a business online to generate revenue. His deep knowledge of marketing strategies, combined with his innovative thinking, has proven to be invaluable in our efforts to expand our brand presence and drive measurable results. One of the most impressive aspects of James's skill set is his ability to stay up-to-date with the ever-evolving digital landscape

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Credentials

  • Member
    Growthhackers Africa
    Oct, 2023
    - Sep, 2024
  • Member
    RevGrowth Network
    Oct, 2023
    - Sep, 2024
  • Member
    ForbesBLK
    Oct, 2023
    - Sep, 2024
  • Member
    RevGenius
    Oct, 2023
    - Sep, 2024
  • Member
    Association of Digital Marketing Professionals ADMARP
    Aug, 2023
    - Sep, 2024
  • HubSpot Sales Representative
    Coursera
    May, 2023
    - Sep, 2024
  • Revenue Operations (RevOps)
    HubSpot Academy
    May, 2023
    - Sep, 2024
  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    Apr, 2023
    - Sep, 2024
  • Managing for Frictionless Sales
    Coursera
    Apr, 2023
    - Sep, 2024
  • Jira Fundamentals
    Atlassian
    Mar, 2023
    - Sep, 2024
  • Sales Reporting
    Coursera
    Mar, 2023
    - Sep, 2024
  • Lead Management
    Coursera
    Feb, 2023
    - Sep, 2024
  • 100 Mentorship Minutes
    adplist.org
    Nov, 2022
    - Sep, 2024
  • Google Ads Apps Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Sep, 2024
  • Google Data Studio
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Sep, 2024
  • Marketing Analytics Foundation
    Meta
    Nov, 2022
    - Sep, 2024
  • Brand and Product Management
    IE Business School
    Oct, 2022
    - Sep, 2024
  • Channel Management & Retailing
    IE Business School
    Oct, 2022
    - Sep, 2024
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing & more
    IE Business School
    Oct, 2022
    - Sep, 2024
  • Pricing Strategy
    IE Business School
    Oct, 2022
    - Sep, 2024
  • AWS Partner: Migration Ambassador Foundations
    Amazon Web Services (AWS)
    Sep, 2022
    - Sep, 2024
  • AWS Partner: Sales Accreditation (Business)
    Amazon Web Services (AWS)
    Sep, 2022
    - Sep, 2024
  • AWS Partner: Technical Accreditation
    Amazon Web Services (AWS)
    Sep, 2022
    - Sep, 2024
  • AWS Partner: Business Accreditation
    Amazon Web Services (AWS)
    Aug, 2022
    - Sep, 2024
  • AWS Partner: Cloud Economics Accreditation
    Amazon Web Services (AWS)
    Aug, 2022
    - Sep, 2024
  • Digital Strategy and Business Opportunity
    Digital Marketing Institute
    Aug, 2022
    - Sep, 2024
  • Inbound Sales
    Coursera
    Aug, 2022
    - Sep, 2024
  • Sales Training for High Performing Teams
    Coursera
    Aug, 2022
    - Sep, 2024
  • Technology Sales
    University of Maryland
    Aug, 2022
    - Sep, 2024
  • Building Digital Products
    Product School
    May, 2022
    - Sep, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Google Ads Measurement Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • LinkedIn Marketing Fundamentals
    LinkedIn
    Jan, 2022
    - Sep, 2024
  • Product Analytics Certification (PAC)™
    Product School
    Dec, 2021
    - Sep, 2024
  • Product Management
    Udemy
    Dec, 2021
    - Sep, 2024
  • Product Management for AI & Data Science
    365 Careers
    Nov, 2021
    - Sep, 2024
  • Brand Identity Design & Development
    Udemy
    Oct, 2021
    - Sep, 2024
  • Product Design, Web & Mobile, UX/UI
    Zero To Mastery Academy
    Oct, 2021
    - Sep, 2024
  • MS Excel Data Analysis & Dashboards
    Udemy
    Sep, 2021
    - Sep, 2024
  • Content Marketing
    HubSpot Academy
    Aug, 2021
    - Sep, 2024
  • Digital Advertising
    HubSpot Academy
    Aug, 2021
    - Sep, 2024
  • Digital Marketing
    HubSpot Academy
    Aug, 2021
    - Sep, 2024
  • Growth-Driven Design
    HubSpot Academy
    Aug, 2021
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Aug, 2021
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Jul, 2021
    - Sep, 2024
  • Inbound
    HubSpot Academy
    Jul, 2021
    - Sep, 2024
  • SEO
    HubSpot Academy
    Jul, 2021
    - Sep, 2024
  • Agile Methodology: Scrum & Kanban Frameworks
    IBM
    Feb, 2021
    - Sep, 2024
  • Enterprise Design Thinking Practitioner
    IBM
    Feb, 2021
    - Sep, 2024
  • Google Analytics
    Google
    Jan, 2021
    - Sep, 2024
  • HTML5 & CSS3
    Mindmekka
    Sep, 2020
    - Sep, 2024
  • Data Science Fundamentals
    IBM
    Aug, 2020
    - Sep, 2024
  • Fundamentals of Artificial Intelligence
    IBM
    Aug, 2020
    - Sep, 2024
  • Web Development
    IBM
    Aug, 2020
    - Sep, 2024
  • Blockchain
    IBM
    Jul, 2020
    - Sep, 2024
  • Cloud Computing
    IBM
    Jul, 2020
    - Sep, 2024
  • Coding
    IBM
    Jul, 2020
    - Sep, 2024
  • Cybersecurity
    IBM
    Jul, 2020
    - Sep, 2024
  • Internet of Things
    IBM
    Jul, 2020
    - Sep, 2024
  • Quantum Computing
    IBM
    Jul, 2020
    - Sep, 2024
  • Google Digital Marketing
    Google Digital Academy (Skillshop)
    Sep, 2019
    - Sep, 2024

Experience

    • Nigeria
    • Financial Services
    • 1 - 100 Employee
    • Head of Growth & Marketing
      • Sep 2023 - Present

      I am the lead and go to person for all things growth-related, including formulating growth strategies, defining growth priorities, designing growth experiments, executing growth projects, follow-up, tracking, and impact assessment. I also provide marketing leadership, overseeing campaign creation, implementation, and fostering valuable stakeholder relationships. My key responsibilities include; strategy development, customer acquisition, partnership development, events & networking… Show more I am the lead and go to person for all things growth-related, including formulating growth strategies, defining growth priorities, designing growth experiments, executing growth projects, follow-up, tracking, and impact assessment. I also provide marketing leadership, overseeing campaign creation, implementation, and fostering valuable stakeholder relationships. My key responsibilities include; strategy development, customer acquisition, partnership development, events & networking, conversion rate optimization (CRO), retention & engagement, product optimization, data analysis, A/B testing, market research, budget management, and cross-functional collaboration. Show less I am the lead and go to person for all things growth-related, including formulating growth strategies, defining growth priorities, designing growth experiments, executing growth projects, follow-up, tracking, and impact assessment. I also provide marketing leadership, overseeing campaign creation, implementation, and fostering valuable stakeholder relationships. My key responsibilities include; strategy development, customer acquisition, partnership development, events & networking… Show more I am the lead and go to person for all things growth-related, including formulating growth strategies, defining growth priorities, designing growth experiments, executing growth projects, follow-up, tracking, and impact assessment. I also provide marketing leadership, overseeing campaign creation, implementation, and fostering valuable stakeholder relationships. My key responsibilities include; strategy development, customer acquisition, partnership development, events & networking, conversion rate optimization (CRO), retention & engagement, product optimization, data analysis, A/B testing, market research, budget management, and cross-functional collaboration. Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Revenue Officer (CRO)
      • Mar 2023 - Sep 2023

      Built and led Revenue Operations. Managed multiple teams across Sub-Saharan Africa to develop, execute and scale high-impact, multi-channel go-to-market efforts for our B2B solutions. Co-ordinated joint sales and marketing motions with AWS to generate leads, create demand, and achieve 3x ROI on AWS-Enabled solutions and services.

    • Growth & Marketing Manager
      • Nov 2022 - Sep 2023

      Growth and Marketing Manager for CIL Academy in African markets (Nigeria, Ghana, Kenya, Rwanda, Angola). Led and aligned with teams across marketing, product, sales, and customer success. Led initiatives across brand partnerships, agencies, vendors, PR, and event management. Led marketing strategy, planning, execution, and optimization across communities, social media, search engines, content, email, and more. Coordinated ABM campaigns to support sales initiatives. —> 7,000+… Show more Growth and Marketing Manager for CIL Academy in African markets (Nigeria, Ghana, Kenya, Rwanda, Angola). Led and aligned with teams across marketing, product, sales, and customer success. Led initiatives across brand partnerships, agencies, vendors, PR, and event management. Led marketing strategy, planning, execution, and optimization across communities, social media, search engines, content, email, and more. Coordinated ABM campaigns to support sales initiatives. —> 7,000+ community members, 5,000+ LMS users, CAC <$0.5.

    • Sales Manager
      • Jun 2022 - Nov 2022

      Hired the sales team, set sales targets, led and aligned sales and marketing velocities to business growth targets. Developed, coordinated, and facilitated various sales initiatives. Acquired new business accounts via outbound and inbound sales campaigns, identified key decision makers and discovered customer needs to effectively communicate value propositions and deliver best in class customer experiences. Built a robust sales pipeline while developing comprehensive strategies for… Show more Hired the sales team, set sales targets, led and aligned sales and marketing velocities to business growth targets. Developed, coordinated, and facilitated various sales initiatives. Acquired new business accounts via outbound and inbound sales campaigns, identified key decision makers and discovered customer needs to effectively communicate value propositions and deliver best in class customer experiences. Built a robust sales pipeline while developing comprehensive strategies for long-term success. Oversaw the strategy and execution of website rebrand, sales enablement resources and content - presentations, FAQs, blog, newsletters and collateral.

    • Partnerships Manager
      • Jul 2022 - Aug 2022

      Led the end-to-end partnership and engagements cycle. Owned the regional go-to-market relationships with select global technology partners (AWS, Google, Microsoft) as well as strategic regional partners (VCs, Tech Investors, Technical Schools), and industry verticals (Startups, Unicorns, Multinationals)

    • United Kingdom
    • E-Learning Providers
    • 100 - 200 Employee
    • Product Marketing Trainer
      • Sep 2022 - Dec 2022

      Offered my industry knowledge and expertise to train Product Marketers. Developed and delivered a comprehensive product marketing training program that achieved a 90% satisfaction rating. Mentored and coached trainees to achieve measurable improvements in their product marketing skills, resulting in a 40% increase in the number of job-ready participants. Offered my industry knowledge and expertise to train Product Marketers. Developed and delivered a comprehensive product marketing training program that achieved a 90% satisfaction rating. Mentored and coached trainees to achieve measurable improvements in their product marketing skills, resulting in a 40% increase in the number of job-ready participants.

    • Entertainment
    • Product Marketing Manager
      • Apr 2022 - Dec 2022

      Did the most at the intersection of product, marketing, sales, and data. Created compelling sales enablement materials that helped increase win rates by 15%. Implemented a lead scoring system and lead nurturing program that resulted in a 50% increase in sales-qualified leads and a 25% increase in sales conversions.

    • Growth Marketer
      • Jan 2022 - Mar 2022

      Tailored strategies and campaigns to accomplish the company's growth objectives across Africa - Nigeria, Ghana, Kenya, Rwanda. Technical analysis of every aspect of the user’s experience, and taking action on insights obtained to achieve robust and sustainable growth. ---> Improved retention metrics (DAU/MAU, DAU/WAU, WAU/MAU) with push notification microcopy ---> Month-over-Month growth of 194.56% (peak) and compound monthly growth rate (CMGR) of 330.94%. ---> Designed and… Show more Tailored strategies and campaigns to accomplish the company's growth objectives across Africa - Nigeria, Ghana, Kenya, Rwanda. Technical analysis of every aspect of the user’s experience, and taking action on insights obtained to achieve robust and sustainable growth. ---> Improved retention metrics (DAU/MAU, DAU/WAU, WAU/MAU) with push notification microcopy ---> Month-over-Month growth of 194.56% (peak) and compound monthly growth rate (CMGR) of 330.94%. ---> Designed and implemented a project management framework for the marketing team, which boosted productivity by 65%.

    • Australia
    • Information Services
    • 1 - 100 Employee
    • Senior Product Marketing Manager
      • Jul 2022 - Oct 2022

      Defined GTM for Aeona, Swift, and Trackbudi, as well as Mowolaa, with exceptional leadership and teamwork skills. Developed market segmentation, optimized sales plans, and drove growth through data-driven insights. Defined GTM for Aeona, Swift, and Trackbudi, as well as Mowolaa, with exceptional leadership and teamwork skills. Developed market segmentation, optimized sales plans, and drove growth through data-driven insights.

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Apr 2022 - Sep 2022

      Led corporate partnerships and growth initiatives. Executed 360 marketing campaigns for the brand and its partners. Designed service pricing structure, schedules and deliverables for robust implementation. Developed personas, segmentation, and positioning strategy. Designed landing page UX and copy, and developed new messaging and branded content. Conducted and synthesized user research, competitive research, industry and market trends. Led corporate partnerships and growth initiatives. Executed 360 marketing campaigns for the brand and its partners. Designed service pricing structure, schedules and deliverables for robust implementation. Developed personas, segmentation, and positioning strategy. Designed landing page UX and copy, and developed new messaging and branded content. Conducted and synthesized user research, competitive research, industry and market trends.

    • Growth Manager (Sales, Marketing & Partnerships)
      • Sep 2021 - Apr 2022

      Developed an implemented a robust Growth Marketing Strategy to achieve sustainable success and improve revenue. Executed Go-to-Market strategies for current and new products. Analyzed and prepared marketing-related budgets, scheduled expenditures, and ensured that the sales quotas and goals are met accordingly. Implemented new sales plans, content, and promotional campaigns. Maintained relationships with retail partners and wholesalers. --> Acquired new wholesale… Show more Developed an implemented a robust Growth Marketing Strategy to achieve sustainable success and improve revenue. Executed Go-to-Market strategies for current and new products. Analyzed and prepared marketing-related budgets, scheduled expenditures, and ensured that the sales quotas and goals are met accordingly. Implemented new sales plans, content, and promotional campaigns. Maintained relationships with retail partners and wholesalers. --> Acquired new wholesale and retail partners, and grew revenue with a CMGR of over 300%. Show less Developed an implemented a robust Growth Marketing Strategy to achieve sustainable success and improve revenue. Executed Go-to-Market strategies for current and new products. Analyzed and prepared marketing-related budgets, scheduled expenditures, and ensured that the sales quotas and goals are met accordingly. Implemented new sales plans, content, and promotional campaigns. Maintained relationships with retail partners and wholesalers. --> Acquired new wholesale… Show more Developed an implemented a robust Growth Marketing Strategy to achieve sustainable success and improve revenue. Executed Go-to-Market strategies for current and new products. Analyzed and prepared marketing-related budgets, scheduled expenditures, and ensured that the sales quotas and goals are met accordingly. Implemented new sales plans, content, and promotional campaigns. Maintained relationships with retail partners and wholesalers. --> Acquired new wholesale and retail partners, and grew revenue with a CMGR of over 300%. Show less

    • Nigeria
    • Arts & Crafts
    • Product Manager
      • Jun 2021 - Oct 2021

      Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation. Created pricing structure for the product based on value, market need, production cost and sales cost. Designed and executed Go-to-Market strategy for Product adoption. Designed and implemented A/B experiments to improve conversion rate. Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation. Created pricing structure for the product based on value, market need, production cost and sales cost. Designed and executed Go-to-Market strategy for Product adoption. Designed and implemented A/B experiments to improve conversion rate.

    • Netherlands
    • Information Services
    • Growth Lead
      • Jun 2020 - Jun 2021

      Devised and implemented strategies to drive conversions and achieve high ROI for partner businesses, and set the flywheel for sustainable, margin-enhancing, long-term growth. Executed integrated multi-channel marketing campaigns for major company initiatives. Created and managed funnel conversion tests, evaluating results and iterating. A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS. Helped businesses define their… Show more Devised and implemented strategies to drive conversions and achieve high ROI for partner businesses, and set the flywheel for sustainable, margin-enhancing, long-term growth. Executed integrated multi-channel marketing campaigns for major company initiatives. Created and managed funnel conversion tests, evaluating results and iterating. A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS. Helped businesses define their brand identity with compelling visuals and language. ---> Recorded a cumulative monthly growth rate (CMGR) of 20.7% in ten months. Show less Devised and implemented strategies to drive conversions and achieve high ROI for partner businesses, and set the flywheel for sustainable, margin-enhancing, long-term growth. Executed integrated multi-channel marketing campaigns for major company initiatives. Created and managed funnel conversion tests, evaluating results and iterating. A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS. Helped businesses define their… Show more Devised and implemented strategies to drive conversions and achieve high ROI for partner businesses, and set the flywheel for sustainable, margin-enhancing, long-term growth. Executed integrated multi-channel marketing campaigns for major company initiatives. Created and managed funnel conversion tests, evaluating results and iterating. A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS. Helped businesses define their brand identity with compelling visuals and language. ---> Recorded a cumulative monthly growth rate (CMGR) of 20.7% in ten months. Show less

    • Nigeria
    • Travel Arrangements
    • 1 - 100 Employee
    • Head of Digital Marketing
      • Mar 2020 - May 2020

      Led the development of marketing & communication strategies (through a test and learn approach) to drive customer acquisition, improve retention and reduce churn. Defined marketing objectives and key results, monitored KPIs and pulled insights from the data. ---> Reduced customer acquisition cost (CAC) by 17% with a 2% increase in conversion rate (sales) within the first three months.

    • Digital Marketer
      • Aug 2019 - Mar 2020

      Demonstrated success in creating, co-ordinating and overseeing the end-to-end digital marketing life-cycle for maximum profitability. Utilized Content Marketing strategies, SEO, SEM and Analytics tools to drive traffic, engage customers, generate leads and convert them into sales. Coordinated email marketing of company’s products and services to new and existing clients. ---> Reached 74% more customers across all channels in first month with +29% engagement compared to previous… Show more Demonstrated success in creating, co-ordinating and overseeing the end-to-end digital marketing life-cycle for maximum profitability. Utilized Content Marketing strategies, SEO, SEM and Analytics tools to drive traffic, engage customers, generate leads and convert them into sales. Coordinated email marketing of company’s products and services to new and existing clients. ---> Reached 74% more customers across all channels in first month with +29% engagement compared to previous month.

    • Nigeria
    • Research Services
    • Data Analyst
      • Jan 2019 - Apr 2020

      Manipulated data files with Excel VBA and SPSS syntax to derive useful insights. Published comprehensive reports on statistical data. Conducted academic research in various disciplines, providing tutelage and partnership in multi-disciplinary projects. --> Recorded a 4.81 rating (out of 5) for customer satisfaction (CSAT) with referral rate of 27.8%. Manipulated data files with Excel VBA and SPSS syntax to derive useful insights. Published comprehensive reports on statistical data. Conducted academic research in various disciplines, providing tutelage and partnership in multi-disciplinary projects. --> Recorded a 4.81 rating (out of 5) for customer satisfaction (CSAT) with referral rate of 27.8%.

    • Nigeria
    • Retail
    • 700 & Above Employee
    • Customer Service Associate
      • Apr 2019 - Jun 2019

      Adapted to, and implemented company processes and protocols in a short time whilst displaying maximum competency in meeting KPIs and performance metrics. Employed CRM tools and Order Management Systems in fulfilling customers’ requirements, following up on internal processes and escalating issues to appropriate teams for resolutions. Adapted to, and implemented company processes and protocols in a short time whilst displaying maximum competency in meeting KPIs and performance metrics. Employed CRM tools and Order Management Systems in fulfilling customers’ requirements, following up on internal processes and escalating issues to appropriate teams for resolutions.

    • Nigeria
    • Education Administration Programs
    • 1 - 100 Employee
    • Content Strategist
      • Oct 2018 - Dec 2018

      Developed content strategies that conform to business goals. Content creation, curation, planning, and research. Developed content strategies that conform to business goals. Content creation, curation, planning, and research.

    • Consumer Goods
    • 1 - 100 Employee
    • Quality Assurance & Quality Control
      • Oct 2017 - Dec 2017

      Conducted routine inspections of materials and production lines, updating logs and records consistently to facilitate information for review. Conducted routine inspections of materials and production lines, updating logs and records consistently to facilitate information for review.

Education

  • IE Business School
    Marketing Mix (Product, Pricing, Place and Promotion)
    2022 - 2022
  • Coursera
    Meta Marketing Analytics Professional
    2022 - 2023
  • HubSpot Academy
    HubSpot Sales Representative
    2023 - 2023
  • HubSpot Academy
    Inbound Sales Strategy
    2022 - 2022
  • Product School
    Product Management
    2022 - 2022
  • International Business Management Institute (IBMI)
    Project Management Diploma, Project Management
    2021 - 2021
  • Self-educated
    Digital Technologies
    2020 - 2022
  • University of Lagos
    Biochemistry, Biochemistry and Molecular Biology
    2014 - 2018

Community

You need to have a working account to view this content. Click here to join now