James Mbindo

Proposition Manager _ Commercial & Digital at MESH
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Contact Information
us****@****om
(386) 825-5501
Location
Kenya, KE

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James is the go to person for market entry and expansion. With the in depth understanding of the marketing landscape, James helped in tweaking product propositions to be relevant to the target markets. I'd recommend him to anybody out there who needs a marketing and proposition expert.

George Muga ACIM CIDM

I have worked with James for 3 years. He has excellent hands on experience in customer acquisition ,usage ,retention and overall Customer Value Management cycle. James has what it takes to deliver an agile Go To Market Strategy for new products across different markets, and is indeed a valuable resource to have within and or lead teams.

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Credentials

  • Elements of AI: Introduction to AI OR Building AI
    University of Helsinki and Reaktor
    Aug, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google Analytics for Business
    Aug, 2021
    - Nov, 2024
  • Google Analytics Certification
    Google
    Aug, 2021
    - Nov, 2024

Experience

    • Kenya
    • Social Networking Platforms
    • 1 - 100 Employee
    • Proposition Manager _ Commercial & Digital
      • Jan 2020 - Present

      MESH is the first online community for entrepreneurs in the informal economy.Every year, millions of young people enter the job market with little hope of finding formal employment. In Kenya, less than 10% of this year’s 1 million school leavers will get a white-collar job. As a result, aspirations are turning to small businesses in the informal economy. Young people are becoming entrepreneurs - and they have incredible potential. They earn double that of their peers, create work for others, and are responsible for 41% of Africa’s GDP. They engage in society more too. They’re 79% more likely to use financial services, 29% more likely to save, and more likely to vote.Despite this, they face significant barriers. Their networks are limited, loans are out of reach, and they aren’t able to access useful, relevant training.Mesh is changing things. Launched in 2021, it’s the first online community for entrepreneurs in the informal economy. We already host over 100,000 MESHERS and we are set to scale. We connect members, create opportunities and unleash the shared value in data to drive stronger economies and stronger social cohesion. Through MESH, millions more young people can take control of their future.

    • Kenya
    • Media Production
    • 1 - 100 Employee
    • Proposition Manager - Digital | FinTech
      • Sep 2019 - Dec 2019

      - Contribute towards overall strategic vision and planning for a distinctive Digital Networking product targeting young people in informal sector across Sub-Saharan Africa.- Revenue planning, setting targets in various markets and implementing comprehensive marketing plan to achieve these targets- Develop and implement strategic Customer Value Management (CVM) framework that will see growth and expansion of the business as well as creating customer value during the lifetime of new and existing customers by understanding overall needs and matching the needs to products/services- Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of revenues from areas, products or team controlled are generated- Lead in the design, implementation and execution of all ATL & BTL campaigns via multiple channels to achieve revenue targets.- Conduct research & insights frequently and share well analyzed reports and proposals in collaboration with external research partners- Perform and report to management on customer insights including base segmentation, usage analytics, competitor scan and tariff comparison for various business models. - Define innovative product and service roadmap based on understanding of customer behavior and addressable gaps in the market and provide input into product roadmap and prioritization.- Development of customer engagement strategy and journey, including development of communications, marketing materials and content for customers- Go to Market Planning & execution- Ensure efficient organizational collaboration and successful product/campaign launches

    • Kenya
    • Telecommunications
    • 700 & Above Employee
    • Proposition Manager - Mobile Financial Services
      • Apr 2017 - Aug 2019

      • Responsible for defining Mobile Financial Services Brand strategy• Allocation of service revenue targets and developing annual road -map to achieve these targets• Forecasting ,planning and implementation of strategic pricing for various product buckets• Conducting research to understand industry insights, market segmentation and developing promotions and 360 degrees campaigns to drive Top of Mind Awareness• Developing go to market strategy , experiential campaigns and rolling out visibility in the marketKey Achievements• Among the lead team that championed re-brand from Orange to Telkom brand and currently driving sustenance• Led a cross-functional team that launched Telkom’s Mobile Financial Service brand (T-kash) • Sat in joint industry committee commissioned by the Government of Kenya to conceptualize and launch Mobile Money Mobile Interoperability among the three players (Telkom ,Safaricom & Airtel)

    • Kenya
    • Telecommunications
    • 700 & Above Employee
    • Marketing Manager Airtel Money
      • Aug 2014 - Mar 2017

      • In charge of Airtel Money communication strategy• Develop initiatives and rewards through GSM campaign Management system to drive service uptake , usage and customer win back• Engage actively in Brand Plan Development. This includes, but is not limited to, advertising, program/promotions, and research. Work collaboratively with agencies/vendors and internal resources to drive superior market results. Responsible for customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. • Manage Airtel Money marketing budget & responsible for acquiring revenue earning customersKey Achievements• Championed marketing & acquisition team to achieve a 200% growth in revenue earning customers• Accelerated Mobile Money revenues by 300% in 1 year• Conceptualized new segmentation model and overall communication strategy for Airtel Money

    • Kenya
    • Telecommunications
    • 700 & Above Employee
    • Asst Marketing Manager - Airtel Money
      • Jul 2013 - May 2014

      • Driving Mobile payments projects from deriving concept, working closely with vendors in development ,conducting end to end UAT’s and roll out to the market• Cross functional coordination between vendors and internal units to ensure business projects are delivered within stipulated timelines• Engaging in customer research to give a clear directive and get Top of Mind Awareness based on customer needs• Drive Airtel Money customer Acquisition ,usage and Retention initiatives• Track Airtel Money revenues per KPI• Ensure communication execution regarding Airtel Money through creative AgencyKey Achievements• Led a team that developed Airtel Money USSD Transaction Channel• Introduced merger of SIM Registration with Airtel Money Registration under one platform and I was in charge of the project team• Introduced and led a team that developed and rolled out automated Airtel Money PIN Reset Tool• Introduced Acquisitions ,Usage & Retention campaigns that led to 150% growth on Airtel Money Revenue Earning Customers in Jan 2014

    • Kenya
    • Telecommunications
    • 100 - 200 Employee
    • Operations,Training and Support Manager - Mobile Payments (yuCash)
      • Mar 2012 - Jun 2013

      • Responsible for Mobile Payments Acquisition ,Usage and Retention for all segments• End to end responsibility for support services to ensure yuCash Agents are operational countrywide• Driving Mobile Payments Revenue and customer trends analysis• Cross-functional Team co-ordination in concept initiation, implementation and roll –out of new products/services• Developing Products and activities that address customer needs• Negotiating for key accounts and Strategic Partnerships with corporate clients• Heading Mobile Payments product Training and Support Functions.

    • Operations Executive-Mobile Payments,Marketing
      • Nov 2009 - Mar 2012

       Verifying and processing Agent Commissions based on reports generated both by Agents and MIS team Presenting daily reports on Agents banking and merchandise allocations based on regions Administration of load and unload requests and liaising with Finance Department,MIS and Trustees Coordinating with warehouse staff to ensure all agents are supported with operational and marketing merchandise. Contributing to Marketing goals by recognizing sales and referral opportunities and effectively referring customers to different offers that suit them Coordinating agent support through other departments including customer experience, IT, technical, finance and legal.

    • Territory Executive (Retail) - Mobile Payments
      • Aug 2009 - Oct 2009

      • Conversion of new retailers and setting them up in to the E-Top up platform.• Ensuring sufficient supply of Airtime in the assigned territories• Monitoring visibility of the product• Reporting on territory overall performance on weekly basis

    • Assistant Loans Officer
      • Jul 2008 - Jul 2009

       Run and review credit history, income, length of employment for members applying for loans Contact the client after reviewing information (provided by the initiator) to discuss their personal needs in order to provided them with a loan that best suits them Review and analyze loan transaction packages for preliminary approval or denial in accordance with society guidelines Initiation and development of marketing and promotional strategies of the Society to enable prosperity and venturing new heights. Attending to members queries Calculating interest on loans and recovering defaulted loans on guarantors

Education

  • Jomo Kenyatta University of Agriculture and Technology
    Master of Business Administration (M.B.A.), Strategic Management
    2016 - 2019
  • African eDevelopment Resource Center
    PRINCE2 UK, Project Management
    2015 - 2016
  • Daystar University
    Bcom Adm, Marketing
    2004 - 2008

Community

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