James MacDonald
Digital Marketing Manager at HomeChoice- Claim this Profile
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Bio
Carla dos Santos
I managed James MacDonald for almost 2 years in my capacity as manager at Shake. James is a very talented SEO, and always has his finger on the pulse of what is happening in our industry. He is results orientated and works very well as part of a team and was easily delegated to, no matter how challenging the task. In the 2 years i worked with him, he excelled within his online campaigns and grew within his position from a junior strategist to a senior. I highly reccommend James, he will be a valuable asset to any organisation.
Anton Groeneveldt
In the time that James was at Shake, we watched him develop from a junior SEO to an accomplished senior member of the team. He produced excellent results while working on Shake's biggest client, as well as some notable UK-based international brands. James also took on the responsible of training junior strategists and we received really positive feedback on his methods.
Carla dos Santos
I managed James MacDonald for almost 2 years in my capacity as manager at Shake. James is a very talented SEO, and always has his finger on the pulse of what is happening in our industry. He is results orientated and works very well as part of a team and was easily delegated to, no matter how challenging the task. In the 2 years i worked with him, he excelled within his online campaigns and grew within his position from a junior strategist to a senior. I highly reccommend James, he will be a valuable asset to any organisation.
Anton Groeneveldt
In the time that James was at Shake, we watched him develop from a junior SEO to an accomplished senior member of the team. He produced excellent results while working on Shake's biggest client, as well as some notable UK-based international brands. James also took on the responsible of training junior strategists and we received really positive feedback on his methods.
Carla dos Santos
I managed James MacDonald for almost 2 years in my capacity as manager at Shake. James is a very talented SEO, and always has his finger on the pulse of what is happening in our industry. He is results orientated and works very well as part of a team and was easily delegated to, no matter how challenging the task. In the 2 years i worked with him, he excelled within his online campaigns and grew within his position from a junior strategist to a senior. I highly reccommend James, he will be a valuable asset to any organisation.
Anton Groeneveldt
In the time that James was at Shake, we watched him develop from a junior SEO to an accomplished senior member of the team. He produced excellent results while working on Shake's biggest client, as well as some notable UK-based international brands. James also took on the responsible of training junior strategists and we received really positive feedback on his methods.
Carla dos Santos
I managed James MacDonald for almost 2 years in my capacity as manager at Shake. James is a very talented SEO, and always has his finger on the pulse of what is happening in our industry. He is results orientated and works very well as part of a team and was easily delegated to, no matter how challenging the task. In the 2 years i worked with him, he excelled within his online campaigns and grew within his position from a junior strategist to a senior. I highly reccommend James, he will be a valuable asset to any organisation.
Anton Groeneveldt
In the time that James was at Shake, we watched him develop from a junior SEO to an accomplished senior member of the team. He produced excellent results while working on Shake's biggest client, as well as some notable UK-based international brands. James also took on the responsible of training junior strategists and we received really positive feedback on his methods.
Experience
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HomeChoice
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South Africa
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Retail
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300 - 400 Employee
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Digital Marketing Manager
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Sep 2020 - Present
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SEO Specialist
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Feb 2019 - Sep 2020
I am the SEO specialist at HomeChoice where I have taken over the role previously handled by an external agency of over 6 years. I am responsible for increasing organic revenue through traffic growth for the current website, as well as providing technical expertise and guidance during the build and launch process of the new website.
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Captain Awesome - A Cape Town Blog
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Apr 2009 - Present
This is my personal blog. It is my playground for random thoughts and any piece of content worth sharing and discussing. I also use it as an SEO playground and to explore any ideas I might have. This is my personal blog. It is my playground for random thoughts and any piece of content worth sharing and discussing. I also use it as an SEO playground and to explore any ideas I might have.
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iMod Education
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South Africa
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E-Learning Providers
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Chief Operating Officer
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May 2015 - Jul 2018
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iMod Digital
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South Africa
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Marketing Services
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1 - 100 Employee
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Head Of Inbound Marketing
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Feb 2013 - Jul 2018
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SEO Strategist
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Mar 2011 - Jan 2013
I am an SEO strategist in charge of strategy for clients as well as the implementation of said strategies. I handle things from keyword research to link building to reporting to onsite optimisation and everything in between. I am an SEO strategist in charge of strategy for clients as well as the implementation of said strategies. I handle things from keyword research to link building to reporting to onsite optimisation and everything in between.
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Online Marketer
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Aug 2010 - Feb 2011
Job Description: I was part of the SEO team at ROI Media responsible for mainly link building for a variety of major local and international brands in a range of industries. I was also involved with doing large amounts of keyword research and onsite optimization coupled with devising and testing new link building strategies. I also regularly updated the companies twitter stream while preparing link building reports for clients due to my grasp of the English language. Job Description: I was part of the SEO team at ROI Media responsible for mainly link building for a variety of major local and international brands in a range of industries. I was also involved with doing large amounts of keyword research and onsite optimization coupled with devising and testing new link building strategies. I also regularly updated the companies twitter stream while preparing link building reports for clients due to my grasp of the English language.
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Junior Campaign Executive
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Feb 2010 - Aug 2010
Job Description: I was part of the link building team in the Cape Town office. I was part of the team that acquired links in various forms for major UK insurance companies. I was also placed in charge of managing all hardware after only being at the company for just over a month. I also delved slightly into content work, namely aggregating press releases and writing weekly blog posts instead of monthly like the rest of employee's. I was also involved with the search team and doing keyword research.
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Head Journalist
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Mar 2007 - Aug 2007
I used to be the head journalist for the South African Gaming Network covering many I.T and eSports related articles as well as interviews with various important people in the I.T field.I left as I felt that I was doing far more than what I signed up for. I ended up running the backend of the site, writing my articles, editing the other journalists rare pieces which in essence meant I was running the site almost on my own. It did provide me with the skills to use Joomla and some great experience in writing professionally.
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Journalist
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Aug 2006 - Mar 2007
I was the only gaming/technology journalist for the site, as well as being an admin on their counter-strike server. This site was my introduction into joomla and journalism, but eventually did not meet my ambitions, and that is when I left and joined SAGN. I was the only gaming/technology journalist for the site, as well as being an admin on their counter-strike server. This site was my introduction into joomla and journalism, but eventually did not meet my ambitions, and that is when I left and joined SAGN.
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Education
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Graduate School of Business - University of Cape Town
Postgraduate Diploma, Management Practice -
iMod Education
Advanced SEO Course -
Rondebosch Boys' High School