Experience

Kanvi Homes

• Canada
• Construction
• 1 - 100 Employee

• Brand & Growth Development Manager

  • Dec 2022 - Nov 2023

  Edmonton, Alberta, Canada Kanvi Homes is a fully integrated design-build firm that delivers innovative architecture and modern aesthetics with an unwavering dedication to exceptional client experience throughout the entire home building process, from design to home ownership. Through our commitment to excellence, Kanvi Homes has earned an industry-leading reputation as a trusted name in home building, including being recognized as the prestigious 2020 Builder of the Year at the CHBA Awards of Excellence in Housing.



Estated

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Aug 2022

  Kelowna, British Columbia, Canada Estated is a leading property intelligence software. We aggregate, verify, and standardize information on over 150 million residential and commercial properties in the United States. We provide the most up-to-date, accurate, and comprehensive property data with simple delivery and universal accessibility so customers can seamlessly integrate data into their businesses quicker and power their workflows and internal processes. • Developed and executed a corporate content strategy across… Show more Estated is a leading property intelligence software. We aggregate, verify, and standardize information on over 150 million residential and commercial properties in the United States. We provide the most up-to-date, accurate, and comprehensive property data with simple delivery and universal accessibility so customers can seamlessly integrate data into their businesses quicker and power their workflows and internal processes. • Developed and executed a corporate content strategy across all online platforms including our website, blog, digital advertising, and social media. • Ideated, managed, and oversaw all content creation including videography, photography, case studies, media, interviews, sponsorships, and website content. • Optimized paid online advertising strategies to generate and increase leads and customers. • Developed, tracked, and measured strategic marketing KPIs using OKR methodology. Show less



Cantiro

• Canada
• Real Estate
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2019 - Oct 2021

  Edmonton, Alberta, Canada Cantiro (formerly Beaverbrook Group of Companies—Beaverbrook Communities, Beaverbrook Commercial, Dolce Vita Homes, Inhouse and MODA) is a multifaceted real estate company with single family residential, multi-family residential, commercial, and mixed-use developments in Edmonton, Spruce Grove, Sherwood Park, Leduc, Sturgeon Valley, Fort McMurray, and Kelowna, British Columbia. • Oversaw the development of our corporate Supersite—amalgamating 4 divisional brands and over 20 affiliate… Show more Cantiro (formerly Beaverbrook Group of Companies—Beaverbrook Communities, Beaverbrook Commercial, Dolce Vita Homes, Inhouse and MODA) is a multifaceted real estate company with single family residential, multi-family residential, commercial, and mixed-use developments in Edmonton, Spruce Grove, Sherwood Park, Leduc, Sturgeon Valley, Fort McMurray, and Kelowna, British Columbia. • Oversaw the development of our corporate Supersite—amalgamating 4 divisional brands and over 20 affiliate single-family/multi-family residential and commercial projects all under one unified brand and domain. • Developed, tracked and measured strategic KPIs of all online advertising channels using various analytics platforms including Google Analytics. • Championed overarching corporate social media strategy and staff ambassador guidelines. • Optimized paid online advertising strategies and platforms including Google Search & Display campaigns and Facebook & Instagram Advertising. • Collaborated with our Digital Marketing Coordinator to ideate, schedule, and execute paid and organic social media content on over 25 corporate social media accounts. Show less



ZGM Modern Marketing Partners

• Canada
• Advertising Services
• 1 - 100 Employee

• Content Manager

  • Nov 2018 - Oct 2019

  Edmonton, Canada Area ZGM Modern Marketing Partners is Alberta’s largest full-service marketing and communications firm. • Developed and implemented social media strategies for various clients including AIMCo, Concordia University of Edmonton, Booster Juice, Pride Tape, and Rohit Communities. • Executed paid and organic social media campaigns for Full House Lottery, DreamLife Lottery, the Art Gallery of Alberta's annual Art on the Block and the City of Edmonton's Cannabis campaign amongst others. •… Show more ZGM Modern Marketing Partners is Alberta’s largest full-service marketing and communications firm. • Developed and implemented social media strategies for various clients including AIMCo, Concordia University of Edmonton, Booster Juice, Pride Tape, and Rohit Communities. • Executed paid and organic social media campaigns for Full House Lottery, DreamLife Lottery, the Art Gallery of Alberta's annual Art on the Block and the City of Edmonton's Cannabis campaign amongst others. • Developed content for social media, websites, blogs, and marketing automation platforms for various clients. Show less



Calder Bateman Communications

• Digital Coordinator

  • Dec 2015 - Nov 2018

  Edmonton, Canada Area Calder Bateman is a leading advertising, marketing, design, public relations and brand management agency located in Edmonton, Alberta. • Provides research and support to account executives, project managers, account coordinators and senior consultants with the implementation of marketing plans, campaigns, creative briefs, budgets, timelines and coordination of digital, media, and creative departments. • Writes and provides interaction for Calder Bateman's social media platforms and… Show more Calder Bateman is a leading advertising, marketing, design, public relations and brand management agency located in Edmonton, Alberta. • Provides research and support to account executives, project managers, account coordinators and senior consultants with the implementation of marketing plans, campaigns, creative briefs, budgets, timelines and coordination of digital, media, and creative departments. • Writes and provides interaction for Calder Bateman's social media platforms and monitors engagement using Sprout Social. • Manages clients’ digital media initiatives by creating content for websites, Facebook, Twitter, LinkedIn, YouTube, Instagram, blogs, forums, and e-newsletters. Show less