James L. McCracken

Marketing Technology Manager at Medical Minds, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US
Skills

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5.0

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Britta Newly

James is a strategic and insightful person. James is always open to providing feedback that allows you to see a different perspective. He is very driven and keeps pushing to improve his knowledge. Although James has a wealth of experience he is humble and down to earth.

Lynn Nye

James is very knowledgeable and easy to work with. He recently presented 2 webinars to our Healthcare Businesswomen's Association (HBA) mentoring program that covered valuable information on how to optimize use of LinkedIn. Both presentations were very well received and fun! We also appreciate James' flexibility in scheduling these meetings in the evenings to meet the needs of 2 different groups. Thank you James!

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Credentials

  • JavaScript Algorithms and Data Structures
    freeCodeCamp
    Dec, 2022
    - Nov, 2024
  • Responsive Web Design
    freeCodeCamp
    May, 2022
    - Nov, 2024
  • Project + (Plus)
    CompTIA
    Jun, 2018
    - Nov, 2024
  • Certified Foundation Level Tester - Mobile
    ASTQB - Official Page - American Software Testing Qualifications Board
    May, 2018
    - Nov, 2024
  • Certified Tester Foundation Level - Agile
    ASTQB - Official Page - American Software Testing Qualifications Board
    May, 2018
    - Nov, 2024
  • Certified Tester Foundation Level
    ASTQB - Official Page - American Software Testing Qualifications Board
    Apr, 2018
    - Nov, 2024
  • Google Analytics Certified Professional
    Google
    Nov, 2012
    - Nov, 2024
  • Google AdWords Certified Professional
    Google
    Apr, 2012
    - Nov, 2024

Experience

  • Medical Minds, Inc.
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Technology Manager
      • Aug 2021 - Present

      Responsible for digital marketing strategy and implementation, including email and LinkedIn advertising, website development and management, and CRM platform implementation. Regular activities and accomplishments include: Webmaster Manage website domain and hosting, provide regular website updates and content creation. Edit and create front-end web content using HTML, CSS, Javascript, and WordPress. Research keywords and perform SEO optimization for natural search and paid campaigns. Manage company email domain. Migrate the team to a new provider to accommodate a change in needs. B2B & Marketing Technology Stack Maintain company social media presence on LinkedIn. Conduct paid social media advertising campaigns. Execute regular email marketing campaigns from creation to ongoing review analytics and metrics for all campaigns. Create visual elements for whitepapers and related collateral. Lead CRM buildout efforts and marketing automation roadmap, managing tool implementation, including learning and integration. Assist in technology and GDRP-related issues for proposals and RFP. Perform automation and marketing experiments, including landing page and lead nurturing email campaigns. Draft and contribute to annual marketing plan development and strategic roadmap. Show less

  • DecisionOne
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • SME & Application Support
      • Aug 2018 - Dec 2022

      Maximize overall customer experience for Symphony SummitAI, a SaaS ITSM & ITAM ticketing tool, through project management, custom feature development, and Software QA. Champion needs of a growing audience of business and operations End-users beyond initial core IT technical focus. Listen and help customers define their ("bug/defect/flaw/doesn't work for us even if it's functioning as designed") concern in words they use to create solutions that build confidence. Project Management Escalate and drive customer concerns to resolution by coordinating efforts between customer success and software product development teams. Strive to meet clarification queries within initial interaction. Facilitate new customer onboarding transition from hyper care implementation to support desk. Develop Learning Cases to grow the client's on-demand Knowledge Base portal. Software Feature Development Assist in the configuration of customer instances to best practices and, when needed, develop custom features to meet customer's business goals. Prioritize and follow up with internal functional areas—lead regular and ad hoc meetings to review ongoing feature requests and logged issues. Develop front end customizations in HTML, CSS, and Javascript. Software Quality Assurance Help business, operational and technical customers clarify their concerns through the framework of features, bugs, and defects. Provide Quality Assurance through manual sandbox testing of existing and new features. Identify defects and develop workflow improvements. Identify and validate defects in the product through replication and user acceptance testing. Show less

  • CompTIA Spark
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Student
      • Apr 2018 - Jun 2018

      Quality Assurance (QA), is an exciting place to begin understanding the technical aspects of software and its impact on users. Pilot program encompassing 8 weeks and 240 hours of cohort training to attain strong foundational skills desired in the software testing environment. Acquired proficiency in principles of test design, risk management, agile development, and identifying best practices for manual and automated software testing approaches. Attained ASTQB level certification in foundation skillsets, including agile and mobile testing frameworks. Show less

  • McCracken Marketing, Inc.
    • United States
    • Advertising Services
    • Principal | Mobile & Front - End Web Application Developer
      • Oct 2011 - Apr 2018

      Provided agency partners and freelance clients hybrid and progressive web technology solutions, through consumer-centric strategy, creative design, and effective visual storytelling to strike a balance between technology and brand. Facilitated creative design and development process from project planning to retrospective and post-market deployment, often collaborating with Ad-Hoc teams to effectively translate business opportunities into technology solutions. Designed mobile responsive websites for a diverse national scope of clients including Executive Coaching and Healthcare Communications. Developed smartphone applications for nonprofit causes in the utilization of mobile technology to enrich member experience and nurture community support. Show less

  • Demand Quest, Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Instructor
      • Jan 2013 - 2014

      Comprehensive Social Media Marketing, Advertising & Promotions seminar series encompassing a wide range of social media platforms and best practices. Led seminar training of Social Media Pay Per Click campaign planning, budgeting and execution on the largest social networks Facebook, LinkedIn, Twitter, Yelp, FourSquare, Instagram, Pinterest, & Tumblr. Instruct broad audience of professionals in mastery of beginning to advanced Social Media techniques ranging from ad formats, Community Management, Visual Web, Facebook Ads Manager, Power Editor, API, analysis and reporting. Developed curriculum and led instruction for on-site seminars and successfully expanded offering to several cities beyond initial Minneapolis, MN market. Show less

  • New Heights Research
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Market Researcher
      • Apr 2006 - 2011

      Performed due diligence for boutique market research agency. Provided strategic insight with respect to acquisitions, organic growth, strategic planning, and competitive intelligence. Validated launch of direct to consumer marketing and incentives for building product line through assessing impact of switching tactics employed by channel distributors. Calculated negative impact of mass merchant retailers on trends in consumer gift product segments, validating strategy of building trends through independent, reference group niche retailers. Conducted well over several hundred interviews with Director level and Subject Matter Experts providing valuable insight to often misunderstood markets and end users. Show less

  • Ohio Consolidated Builders, Inc
    • Marketing Manager
      • Sep 2001 - Jan 2006

      Marketing Manager, Cleveland, Ohio - Led building product and remodeling firms efforts in executing marketing department plan strategy, budget and systems enhancing company revenue by 140% over three year period. Launched Inbound marketing campaign targeting desirable niche consumer segment delivering program return on investment three times company average. Managed budget to plan while directing high performing marketing team in executing marketing activities consistently 20% below budget. Oversaw reorganization to improve cross-functional performance among sales, marketing and customer service teams. Show less

  • GOOD STUFF Marketing, Inc.
    • Regional Marketing Manager - Midwest
      • Jan 2000 - Sep 2001

      Drove regional and national business development for New England based mobile and event marketing agency expansion into Midwest. Oversaw development of agency/client relationship, generated first year billable fees in excess of $1M. Provided regional and national tactical oversight for several brand launches and line extensions including; Freschetta, Mountain Dew, Code Red, Sierra Mist and Diet Pepsi Challenge Led agency efforts in leveraging sponsorship, maximizing brand investment at local market level for clients including; Pepsi-Cola Company, Schwan's and Frito-Lay. Show less

  • Schwan's Company
    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Special Events Manager
      • Jan 1998 - Jan 2000

      Developed customer specific marketing programs to realign operational sales and marketing execution within national brand strategies. Deployed Spectra Software based system to research markets and to plan and evaluate special events. Gained cooperation among cross- functional managers in field and brand marketing by aligning efforts of sales, brand, trade and media agency partners. Obtained strong knowledge of the dynamics between trade customers, brand teams and agencies in leveraging national brand initiatives with retail channels. Show less

Education

  • Kansas State University
    BS, Business Administration
    1990 - 1997
  • Cleveland State University
    MBA, Master of Business Administration, Business Administration
    2004 - 2006
  • DemandQuest
    Google Analytics & AdWords Certification
    2012 - 2012
  • Wichita Public East High School

Community

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