Experience

Care Management Systems Ltd (CareDocs)

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Marketing and Customer Engagement

  • Oct 2022 - Present

  Senior Leadership Team member defining and delivering critical business change.Responsible for strategic management and departmental delivery across CareDocs in regards to: • Demand Generation• Brand & Marcom • Content • Creative • Customer Success • Customer Service

• Head Of Marketing

  • Feb 2019 - Oct 2022

  Senior Management Team member defining and delivering critical business change, resulting in record levels of lead generation (approx +600% increase YOY) whilst reducing outsourced costs and CPL (approx -84%) for paid activity. Responsible for strategic management and delivery across CareDocs in regards to: • Operational System Integration & Adoption • Business Analytics • Digital & Offline Marketing • Events • Design & Brand • Communications & PRAbout Us: We are a leading provider of digital care planning and management software. Launched in 2008, thousands of users across the UK now use our desktop, cloud, and web-based systems to help give the highest quality care to their care home residents. Our loyal customers rely on our expertise to provide them with the tools required to record and manage care, and to ensure we are always up to date with the latest regulatory compliance. CareDocs is a family-run business. Founded by two brothers, both care home managers – they had the idea to reduce time consuming tasks involved in the care process, freeing up more time to focus on caring for the residents in their own care home. Through word of mouth, interest quickly grew among local care homes. Now we’re trusted by residential, nursing, domiciliary and assisted living care providers of all sizes across the country. The benefits residents gain by implementing technology into a care setting has always been our top priority. We put residents at the heart of the software and give them a voice. Supporting care homes with providing a fulfilling, person-centred care experience is equally as important to us. That’s why we offer a full transition service – from supplying you with appropriate hardware and getting you set up, through to ongoing training, support and product improvements. Show less



Tildenet Ltd

• Retail Office Equipment
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2018 - Feb 2019

  Responsible for strategic management and delivery across the Tildenet Group in regards to: • Digital & Offline Marketing • Design & Brand • Communications & PR • Category Management & Product Development • Ecommerce

• Marketing Manager

  • May 2018 - Nov 2018

  Marketing Manager for the Tildenet Group. Responsible for marketing strategy across both offline and online channels, with specific focus on introducing and implementing digital marketing and ecommerce change within the business. www.tildenetgroup.co.uk www.tildenet.co.uk www.tildenetgardenware.co.uk www.agriframes.co.uk www.haxnicks.co.uk www.mainframedirect.co.uk



DEVLND Ltd.

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - May 2018

  Head of marketing strategy for a rapidly growing global ecommerce group in the B2C and B2B hair, beauty and grooming sectors. Responsible for marketing and ecommerce development for all group brands. Management of the marketing team. Line management of 4 direct reports. Remit includes strategy definition and implementation, staff development and future planning to deliver brand and sales growth. Head of marketing strategy for a rapidly growing global ecommerce group in the B2C and B2B hair, beauty and grooming sectors. Responsible for marketing and ecommerce development for all group brands. Management of the marketing team. Line management of 4 direct reports. Remit includes strategy definition and implementation, staff development and future planning to deliver brand and sales growth.



Oakhouse Foods

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Head Of Marketing

  • Sep 2015 - Mar 2017

  Head of marketing strategy. Senior management team member. Responsible for central marketing and franchise network marketing support. Functional management of the Marketing Department. Line management of 7 direct marketing reports. Includes strategy definition and implementation, staff mentoring and active involvement in all marketing activities alongside SMT duties. Previous additional management of central customer services and telesales function, including man management of an additional 10 reports. Combined total management of 17 department members. Show less

• Ecommerce Manager

  • Apr 2015 - Sep 2015

  Head of ecommerce and digital marketing strategy.



Greens Hydroponics

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Manager (Contract)

  • Apr 2014 - Apr 2015

  A leading provider of specialist equipment to the horticultural market with both a physical store and an e-commerce presence. Responsible for implementing a structured marketing strategy to provide an organically grown company with the foundations to become highly competitive in an increasingly crowded sector. A leading provider of specialist equipment to the horticultural market with both a physical store and an e-commerce presence. Responsible for implementing a structured marketing strategy to provide an organically grown company with the foundations to become highly competitive in an increasingly crowded sector.



Dangerfield International Group

• Marketing Manager

  • Jun 2013 - Mar 2014

  The Dangerfield International Group consisted of Dangerfield International Search (executive search recruitment), Dangerfield Selection (retained recruitment), Dangerfield Sports (commercial sports agency) and ZAR-X Sports (team wear and leisurewear manufacturer). Responsible for the definition and implementation of the marketing strategy within the group, covering all four brands. Left due redundancy. The Dangerfield International Group consisted of Dangerfield International Search (executive search recruitment), Dangerfield Selection (retained recruitment), Dangerfield Sports (commercial sports agency) and ZAR-X Sports (team wear and leisurewear manufacturer). Responsible for the definition and implementation of the marketing strategy within the group, covering all four brands. Left due redundancy.



ZAR-X Sports

• United Kingdom
• Sporting Goods
• 1 - 100 Employee

• Marketing Manager

  • Jun 2013 - Mar 2014

  The Dangerfield International Group consisted of Dangerfield International Search (executive search recruitment), Dangerfield Selection (retained recruitment), Dangerfield Sports (commercial sports agency) and ZAR-X Sports (team wear and leisurewear manufacturer). Responsible for the definition and implementation of the marketing strategy within the group, covering all four brands. Left due to redundancy. Worked with a host of Europe's top domestic club and international rugby teams, including the Georgian Rugby Union, Bristol RFC, Lansdowne FC, Zebre Rugby, and Mogliano Rugby. Show less



Alexandra (A Mi Hub brand)

• United Kingdom
• Apparel & Fashion
• 100 - 200 Employee

• E-Marketing Executive

  • Feb 2011 - Jun 2013

  Responsible for heading of ecommerce and digital marketing. Marketing management team member. International market leading FMCG work wear and apparel company. Owned by Men’s Warehouse, a high turnover US retailer. Established and developed Alexandra's digital strategy, including ecommerce, email, search marketing, social media and mobile. Saw substantial growth achieved via the ecommerce channel in regards to visits, uniques, AOV, transactions and revenue. Responsible for heading of ecommerce and digital marketing. Marketing management team member. International market leading FMCG work wear and apparel company. Owned by Men’s Warehouse, a high turnover US retailer. Established and developed Alexandra's digital strategy, including ecommerce, email, search marketing, social media and mobile. Saw substantial growth achieved via the ecommerce channel in regards to visits, uniques, AOV, transactions and revenue.



Yate Town Development FC

• Manager / Coach

  • Feb 2008 - Jul 2012

  Studied towards the FA Youth Award (Level 3 / UEFA B standard equivelant). Responsible for managment of youth team (currently under 14s - 2009/10 season) playing at the highest standard outside of Professional Club Centre of Excellences. Competing weekly in the MJPFL (Midland Junior Premier Football League) against youth teams from other semi-professional clubs from across the UK, whilst playing a host of friendlies against professional teams throughout the season. Offers the opportunity to work with some of the most talented undiscovered youth players in the region, helping to progress them through from local youth football to professional clubs. Show less



PracticeWeb

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • Jan 2007 - Feb 2011

  Market leading B2B website and marketing agency for the accountancy industry, with clients ranging from sole practitioners to Top 50 firms. Service offerings include websites, SEO, digital publishing, training and development webinars / courses and marketing consultancy. Market leading B2B website and marketing agency for the accountancy industry, with clients ranging from sole practitioners to Top 50 firms. Service offerings include websites, SEO, digital publishing, training and development webinars / courses and marketing consultancy.



HFMA

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Business Development Executive

  • Sep 2005 - Jan 2007

  Representative body for healthcare finance staff. Dealing in B2B and B2C environments with services including training and development, membership groups (for both organisations and individuals), media sales, event sponsorship, recruitment advertising, and corporate partnerships. Representative body for healthcare finance staff. Dealing in B2B and B2C environments with services including training and development, membership groups (for both organisations and individuals), media sales, event sponsorship, recruitment advertising, and corporate partnerships.