Jim Edgerton

Marketing Director at BRAIN CAPITAL
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Contact Information
Location
Portland, Oregon Metropolitan Area, US

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Credentials

  • Digital Marketing Strategies
    Portland State University’s Center for Executive and Professional Education (CEPE)
    May, 2016
    - Sep, 2024
  • Web Analysis (UA and GTM)
    Portland State University’s Center for Executive and Professional Education (CEPE)
    Feb, 2016
    - Sep, 2024
  • Search Engine Marketing
    Portland State University’s Center for Executive and Professional Education (CEPE)
    Jan, 2016
    - Sep, 2024
  • Digital Media Integration
    Portland State University’s Center for Executive and Professional Education (CEPE)
    Nov, 2015
    - Sep, 2024
  • Social Media Marketing
    Portland State University’s Center for Executive and Professional Education (CEPE)
    Oct, 2015
    - Sep, 2024
  • National Career Readiness Certification Gold Level (gold, platinum, platinum)
    ACT
    Jul, 2015
    - Sep, 2024

Experience

    • Germany
    • Business Consulting and Services
    • Marketing Director
      • May 2015 - Present

      Delivering project-based marketing, training and communications solutions to Pacific Northwest organizations. Specializing in strategy and implementation of new business practices that span departments; finding the undiscovered value of combining existing resources to create new revenue streams and operational improvements.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Worldwide Services Marketing Manager
      • Oct 2008 - May 2015

      • Facilitated rollout of over 20 new premium services in less than two years, involving definition of three new business models (fixed fee packaged services, intellectual property and remote compute services). These new models represented $15 million in FY2015.• Conceived and introduced new EDA service centered on semiconductor counterfeiting mitigation• Managed creation of on-line training platform for soft skills courses. Produced majority of content• Researched and defined internal documents describing future of professional services industry for management with trends indicating massive changes in markets and customer expectations. • Developed and maintained customer satisfaction metrics; process for generating technical papers supporting the division’s status as industry thought leaders

    • Services Marketing Manager
      • Sep 2001 - Oct 2008

      • Defined and introduced PASSBOOK program, a new business model that resulted in $3 million new revenue within first two years. Still a major sales tool for the division.• Developed print collateral (over 80 datasheets in three months) and managed creation of divisional web presence with links to business systems for automated student registration. • Rolled out announcements and promotions for the company’s first on-line training courses.• Delivered sales training to ESRs (Education Services Representatives) in North America, Europe and Asia. By linking the regions for the first time, increased opportunity to sell to multinational customers. • Negotiated 3rd party training partner agreements with Willamette HDL, Cliff Cummings and others.

    • Product Marketing Engineer
      • Jan 2001 - Sep 2001

    • Marketing Communications Manager
      • May 2000 - Jan 2001

    • Franchise Marketing Manager/ General Manager (temp.)
      • Jul 1998 - Apr 2000

      • Developed and delivered marketing skills training to regional franchise owners across North America.• Wrote the company's first marketing plan and developed strategic partnerships with celebrities and related software companies. • Negotiated vendor agreements, managing software projects and web advertising.

    • United Kingdom
    • Media Production
    • Marketing Director
      • Dec 1996 - May 1998

      • Produced an annual operating plan that defined new markets (Internet media, engineering, architecture, PC gaming and consumer photography) as well as creating all packaging, sales tools and marketing materials for consumer and B2B products. • Helped establish relationships with Adobe, Broderbund, Autodesk, NewTek and other partners.• Represented the company at conferences, user groups and investor presentations.

Education

  • Marylhurst University
    Multi/Interdisciplinary Studies
    -
  • University of Oregon
    Advertising and Applied Arts
    -

Community

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