Experience

SNACKBRANDS AUSTRALIA

• 1 - 100 Employee

• Marketing Director

  • Jan 2023 - Present

  Marketing Director for the Australian business. Leader to a team of talented Marketers who manage some of Australia's most beloved snack brands including KETTLE, CC's, THE NATURAL CHIP COMPANY, CHEEZELS, JUMPY'S and many more. Member of the Executive Leadership Team. Marketing Director for the Australian business. Leader to a team of talented Marketers who manage some of Australia's most beloved snack brands including KETTLE, CC's, THE NATURAL CHIP COMPANY, CHEEZELS, JUMPY'S and many more. Member of the Executive Leadership Team.



Frucor Suntory

• New Zealand
• Food and Beverage Services
• 300 - 400 Employee

• Brand Director Nutrition & Hydration

  • Apr 2021 - Jan 2023

  Responsible for the creation of long term portfolio and brand strategies for the Nutrition as well as the Hydration RTD drinks portfolio for both the Australian and New Zealand markets. This includes both iconic and challenger brands such as Just Juice, The Real McCoy, Simply Squeezed, Fresh Up, Ribena, Maximus, New Zealand Natural and H2GO. The fortunate leader of a highly talented team of 9 across Sydney and Auckland. Part of the senior leadership group of the organisation. Full P&L accountability as well as accountability for new market development for the portfolio.

• Head of Hydration

  • Mar 2019 - Apr 2021

  Responsible for the growth of the Hydration portfolio for both Australia and New Zealand. Leading a team of five, key responsibilities include: 1.) Development and implementation of a three year Hydration growth strategy (including sports drinks, water and functional water), 2.) Mapping out consumer based need states and identification of category and brand growth opportunities, 3.) Full brand communication strategy accountability as well as 4.) Project and P&l accountability.5.) Member of Marketing Exec, reporting directly to CMO.



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager Innovation

  • Nov 2017 - Mar 2019

  Leading the creation and implementation of the business wide innovation strategy. Accountable for the identification, development and roll-out of new portfolio, category and business model opportunities that will transform the business and create a future of sustainable growth. Also the Business Activity Management leader, responsible for the management and growth of the Business Activity Management team.Member of the business’ Senior Leaders Group (FLG), the Marketing Leadership Team as well as the Marketing lead for Step 1 in the S&OP+ process.

• Marketing Manager Confections

  • Jun 2015 - Nov 2017

  Responsible for the management of the Confections portfolio (Starburst® and Skittles®). In my role I engage with the Confections brand management team as well as all other relevant stakeholders in the Australian/New Zealand team to create long-term, sustainable marketing and business strategies to unlock the full potential of the Confections portfolio in the Pacific region. I contribute to leadership team forums at a Pacific region level as well as a global level where I contribute to the work of the Skittles® regional brand building team. My ultimate purpose is to brighten people’s day by unlocking their playful and awesome side.

• Senior Brand Manager

  • Jun 2014 - Jun 2015

  Responsibilities involve the compilation and implementation of short term as well as long term brand-, portfolio- and communication strategies and the management of all relevant internal and external stakeholders. Ultimately the role is geared towards the responsible, profitable and sustained growth of the full Dog care portfolio in South Africa.

• Brand Manager

  • Jul 2012 - May 2014

  Responsible for the full Cat portfolio which included Whiskas®, South Africa’s leading cat food brand, as well as Sheba®, Kit-e-Kat® and Perfect Fit®. Responsibilities involved full ownership of the portfolio and included the compilation and implementation of short term and long term brand-, portfolio- and communication strategies.



Clover S.A. Proprietary Limited

• South Africa
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Sep 2010 - Jun 2012

  Management of profitability, pricing, promotion, distribution and product development strategies for Clover’s juice portfolio (Clover Krush, Clover Life, Capri-Sun & Clover Nectar). Responsible for the obtainment of sales-, volume- and market share targets as well as long term portfolio plans. The role involved close collaboration with various internal and external stakeholders.

• Account Manager

  • Nov 2008 - Aug 2010

  Built FMCG Sales experience by: driving sales, minimising returns, managing merchandisers, building and maintaining relationships with customers, implementing and maintaining planograms as well as POS material, administrative responsibilities for Area Sales Manager.