Experience

Constellation Insurance, Inc.

• United States
• Insurance
• 100 - 200 Employee

• AVP, DEI Strategy Lead

  • Oct 2022 - Present

  Cincinnati, Ohio, United States Design, implement and drive a comprehensive DEI strategy in alignment with the company's business priorities, rebranding campaign and talent acquisition efforts. Implement recruiting initiatives and strategies across wholesaling and traditional sales channels while energizing corporate culture. Recommend and approve diverse social media content and track key business partner recruiting and retention metrics.



Ohio National Financial Services

• United States
• Financial Services
• 300 - 400 Employee

• AVP, Diversity, Equity & Inclusion Strategy Lead

  • May 2021 - Jun 2023

  Cincinnati, Ohio, United States Consult and partner with executive leadership to design, implement and operationalize a comprehensive DEI strategy in alignment with the company's business imperatives. Lead and implement diversity recruiting initiatives and learning and development processes while helping to energize corporate culture. Recommend and approve diverse social media content and track key metrics. Company honors earned on my watch include: * The 2022 Life Insurance Diversity and Inclusion Award from the… Show more Consult and partner with executive leadership to design, implement and operationalize a comprehensive DEI strategy in alignment with the company's business imperatives. Lead and implement diversity recruiting initiatives and learning and development processes while helping to energize corporate culture. Recommend and approve diverse social media content and track key metrics. Company honors earned on my watch include: * The 2022 Life Insurance Diversity and Inclusion Award from the American Council of Life Insurers (ACLI) * The 2022 CLIMB Award in the category of "Centering DEI as a Business Imperative

• Director, Next Markets

  • Oct 2014 - May 2021

  Cincinnati, Ohio Area Develop and implement integrated marketing plans and sales development strategies to support the business building goals of financial advisors and clients within targeted markets across the U.S. Priorities include segments of the women's markets, millennials, Latinos, African-Americans and other multicultural segments. Work closely with corporate marketing, distribution, product development and HR to ensure alignment of strategic, relationship-driven efforts.



Mercy Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing / Director of Development and Community Relations

  • Apr 2012 - Aug 2014

  DIRECTOR OF MARKETING Led marketing and branding initiatives and provided strategic counsel to leadership, physicians and service line management at three full service, acute care hospitals. Evaluated, planned and executed marketing tactics consistent with regional strategy to grow key service lines, including Oncology, Cardiology, Orthopaedics and Neurology. Executed tactics such as collateral redesign, digital strategies, social media, targeted advertising and media relations to drive… Show more DIRECTOR OF MARKETING Led marketing and branding initiatives and provided strategic counsel to leadership, physicians and service line management at three full service, acute care hospitals. Evaluated, planned and executed marketing tactics consistent with regional strategy to grow key service lines, including Oncology, Cardiology, Orthopaedics and Neurology. Executed tactics such as collateral redesign, digital strategies, social media, targeted advertising and media relations to drive awareness, interest and trial of services. DIRECTOR OF DEVELOPMENT AND COMMUNITY RELATIONS Planned, managed and executed strategies to help meet organizational fundraising objectives. Developed relationships with and raised funds from corporations, foundations and individuals. Created persuasive marketing materials, including business and mission statements for capital campaigns. Show less



TriHealth

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications and Diversity Manager - TriHealth / Hospice of Cincinnati

  • Apr 2006 - Apr 2012

  Led, planned and designed marketing programs that communicated the benefits of hospice care to targeted market segments. Leveraged the organization’s value proposition to create compelling web copy, print collateral and television advertising messaging. Developed and executed the organization’s strategic marketing goals associated with growing census within diverse, underserved communities. Created, implemented and taught cultural proficiency programs for caregivers, nurses and other… Show more Led, planned and designed marketing programs that communicated the benefits of hospice care to targeted market segments. Leveraged the organization’s value proposition to create compelling web copy, print collateral and television advertising messaging. Developed and executed the organization’s strategic marketing goals associated with growing census within diverse, underserved communities. Created, implemented and taught cultural proficiency programs for caregivers, nurses and other healthcare professionals in Cincinnati area hospitals. Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Account Rep / Account Executive

  • Sep 2000 - Apr 2006

  Consulted with, and made recommendations to professionals in the Consumer Market Knowledge division at Procter and Gamble. Sold and marketed consultation and research services. Responsible for oversight and management of domestic and international research projects. Managed brand equity research, concept and use tests and pricing research to provide inputs for clients' marketing plans and strategic planning.