James Coufalik
VP, Marketing and Strategy Director at Opinion Window Research- Claim this Profile
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Bio
Christopher Davis
James is absolutely the best brand strategist I know. I turn to his exceptional expertise to distill insight and deliver brilliant strategy to solve of our blue chip client’s marketing challenges. He has an uncanny ability to see around corners when others are fumbling with the status quo. James also has a sharp creative mind and a passion for ideation. He quickly dives from mile-high strategy to effective, pinpoint tactical solutions. He is a constant learner and brings fresh ideas and best practices to the team. And he’s upbeat, positive, and likeable, which makes him shine in his relationships and team building. In summation: Marketing guru, brand ninja, creative master… All apply to James. He is our secret sauce for client satisfaction and brand loyalty. Without hesitation, get him on your team!
Steve Connor
James is a sharp Marketing and Management professional. He is one of an all-too-rare breed who constantly stays fresh and works constantly to stay up on emerging trends and ideas before they are mainstream, ensuring the creation of promotions and programs that are refreshing and get noticed. He and I have stayed close over the years and I reach out to him, as a mentor, several times per year to discuss ideas and I always come away with fresh insights. James has a positive effect on any organization he works with.
Christopher Davis
James is absolutely the best brand strategist I know. I turn to his exceptional expertise to distill insight and deliver brilliant strategy to solve of our blue chip client’s marketing challenges. He has an uncanny ability to see around corners when others are fumbling with the status quo. James also has a sharp creative mind and a passion for ideation. He quickly dives from mile-high strategy to effective, pinpoint tactical solutions. He is a constant learner and brings fresh ideas and best practices to the team. And he’s upbeat, positive, and likeable, which makes him shine in his relationships and team building. In summation: Marketing guru, brand ninja, creative master… All apply to James. He is our secret sauce for client satisfaction and brand loyalty. Without hesitation, get him on your team!
Steve Connor
James is a sharp Marketing and Management professional. He is one of an all-too-rare breed who constantly stays fresh and works constantly to stay up on emerging trends and ideas before they are mainstream, ensuring the creation of promotions and programs that are refreshing and get noticed. He and I have stayed close over the years and I reach out to him, as a mentor, several times per year to discuss ideas and I always come away with fresh insights. James has a positive effect on any organization he works with.
Christopher Davis
James is absolutely the best brand strategist I know. I turn to his exceptional expertise to distill insight and deliver brilliant strategy to solve of our blue chip client’s marketing challenges. He has an uncanny ability to see around corners when others are fumbling with the status quo. James also has a sharp creative mind and a passion for ideation. He quickly dives from mile-high strategy to effective, pinpoint tactical solutions. He is a constant learner and brings fresh ideas and best practices to the team. And he’s upbeat, positive, and likeable, which makes him shine in his relationships and team building. In summation: Marketing guru, brand ninja, creative master… All apply to James. He is our secret sauce for client satisfaction and brand loyalty. Without hesitation, get him on your team!
Steve Connor
James is a sharp Marketing and Management professional. He is one of an all-too-rare breed who constantly stays fresh and works constantly to stay up on emerging trends and ideas before they are mainstream, ensuring the creation of promotions and programs that are refreshing and get noticed. He and I have stayed close over the years and I reach out to him, as a mentor, several times per year to discuss ideas and I always come away with fresh insights. James has a positive effect on any organization he works with.
Christopher Davis
James is absolutely the best brand strategist I know. I turn to his exceptional expertise to distill insight and deliver brilliant strategy to solve of our blue chip client’s marketing challenges. He has an uncanny ability to see around corners when others are fumbling with the status quo. James also has a sharp creative mind and a passion for ideation. He quickly dives from mile-high strategy to effective, pinpoint tactical solutions. He is a constant learner and brings fresh ideas and best practices to the team. And he’s upbeat, positive, and likeable, which makes him shine in his relationships and team building. In summation: Marketing guru, brand ninja, creative master… All apply to James. He is our secret sauce for client satisfaction and brand loyalty. Without hesitation, get him on your team!
Steve Connor
James is a sharp Marketing and Management professional. He is one of an all-too-rare breed who constantly stays fresh and works constantly to stay up on emerging trends and ideas before they are mainstream, ensuring the creation of promotions and programs that are refreshing and get noticed. He and I have stayed close over the years and I reach out to him, as a mentor, several times per year to discuss ideas and I always come away with fresh insights. James has a positive effect on any organization he works with.
Experience
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Opinion Window Research
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United States
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Advertising Services
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1 - 100 Employee
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VP, Marketing and Strategy Director
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Feb 2010 - Present
I help companies win by leading marketing, brand strategy, marketing communications, digital, social media, and public relations programs that leverage marketing integration and the brand experience across consumer, retail, CPG, B2B, healthcare, insurance, pharmaceutical, spirits/brewing, education/edtech, non-profit, manufacturing, outdoor adventure-lifestyle, and software/SaaS/technology sectors.Clients: Mountain House (Outdoor adventure lifestyle), ToolingU.com (LMS Manufacturing), EROAD (Enterprise Software/SaaS), Viewpoint.com (Enterprise Software/SaaS), TriStar Health, SOC Health System, BlueCross BlueShield, Coca-Cola, Procter & Gamble, Microsoft, Stouffer's, Amgen. Show less
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Director Brand Planning
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Jul 2005 - Feb 2010
Led client engagement, and brand research studies, authored strategy and creative briefs, and brand and strategic communications planning for companies operating in B2C, B2B, healthcare, pharmaceutical, and manufacturing sectors.
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Orange Pen Creative
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United States
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Advertising Services
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Head of Strategy and Creative
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Oct 2000 - Jul 2023
www.orangepencreative.com Authored brand communications plans, advertising, creative strategy, and content creation executed across all media channels and marketing automation/lead gen platforms (TV, radio, print, e-mail, digital, experiential, earned media, Google, Facebook, Instagram, Amazon). www.orangepencreative.com Authored brand communications plans, advertising, creative strategy, and content creation executed across all media channels and marketing automation/lead gen platforms (TV, radio, print, e-mail, digital, experiential, earned media, Google, Facebook, Instagram, Amazon).
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Oregon Freeze Dry
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United States
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Food and Beverage Manufacturing
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100 - 200 Employee
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Brand Manager / Mountain House Adventure Meals (consulting)
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Sep 2017 - Feb 2018
Collaborated with cross-functional, multidisciplinary teams (brand engagement, communications, product marketing, creative, e-commerce, sales/merchandising, special events, sponsorships, CSR, and manufacturing) to ensure brand management strategy, communications, and operations are aligned with business objectives and delivered on schedule, on budget, and consistent across multiple delivery channels, the customer buying journey, and consumer touchpoints. Collaborated with cross-functional, multidisciplinary teams (brand engagement, communications, product marketing, creative, e-commerce, sales/merchandising, special events, sponsorships, CSR, and manufacturing) to ensure brand management strategy, communications, and operations are aligned with business objectives and delivered on schedule, on budget, and consistent across multiple delivery channels, the customer buying journey, and consumer touchpoints.
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EROAD
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New Zealand
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IT Services and IT Consulting
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300 - 400 Employee
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Marketing Director - North America (consulting)
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May 2015 - Dec 2015
Partnered with global commercial, product marketing, engineers, and sales and channel marketing teams to execute North American go-to-market strategy that ensured enterprise-wide sales and marketing alignment, Monthly Recurring Revenue (MRR), and brand activation success. Directed publicity and media relations plan that created earned media coverage and product reviews in trade and industry press, media briefings, and special event publicity. Lead digital content and lead generation initiatives and metrics, A/B testing, PPC, SEO, SEM, and Google Analytics to determine success/fail outcomes in closed-loop marketing automation and CRM system. Show less
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McCann Prague
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Czechia
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Advertising Services
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1 - 100 Employee
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Account Director
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Jan 2000 - Jul 2005
Led client relationships, agency account teams, and strategy in the development of international advertising campaigns. Participated in new business pitches. Clients: Boots Healthcare International brands (Nurofen, Strepsils), Glenfiddich Single Malt Scotch, United Parcel Service (UPS), Opel (GM), and CSOB Bank. Led client relationships, agency account teams, and strategy in the development of international advertising campaigns. Participated in new business pitches. Clients: Boots Healthcare International brands (Nurofen, Strepsils), Glenfiddich Single Malt Scotch, United Parcel Service (UPS), Opel (GM), and CSOB Bank.
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Education
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Kent State University
B.S. Journalism, Advertising/Public Relations/Marketing -
2002 - 2004
University of New York in Prague
Adjunct Instructor, M.A. Public Relations
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