Executive Vice President

• Apr 2020 - Present

Founder

• Jun 2019 - Apr 2020

Wonderscript is a digital communications consultancy. We help communications teams and brands use digital to get better results, faster. We create digital content, conduct data analysis and develop digital strategy. Up-skill your teams with scalable workshops, coaching sessions and guidance to get everyone thinking differently about digital. Lean on Wonderscript's expert delivery teams to get your digital projects across the line faster, and more efficiently. Partner with our business development experts to analyze your current customer base, find growth and reduce risk when adopting digital. Show less

EVP/Regional Director N.A., 1/2018 – 3/2019 | Chief Digital Officer, 2015 – 3/2019

• Jul 2015 - Mar 2019

Retained as member of executive leadership team following sale of Republic Publishing to Text 100. Directed global organic and acquisition growth strategy, post-merger integrations, operations, technology, sales, and marketing. Identified leading-edge brand management solutions for Fortune 500 clients, integrating strategic communications and digital marketing and optimizing creative assets. Clients included Microsoft, IBM, Adobe, KPMG, Red Bull, Vodafone, Cisco, Harman, and Respond. Oversaw 40% of overall P&L and managed staff of 130. ► Performance Milestone: Directed 5-year strategic plan from ideation through board approval and agency-wide roll-out that led to a double-digit increase in global revenues in less than 2 years. ► Professional Highlights: Agency Rebranding - Drove post-integration strategy following acquisitions of Republic Publishing and IncrediBull. - Played key role in developing Content & Social division, realizing 35% profitability growth and Creative Technology group that doubled revenues in just one year. - Led digital transformation that enabled organization to pivot from a traditional PR/social media firm to an integrated marketing and communications leader. Technology Modernization - Implemented new technology stack that enabled capture of real-time data to drive decisions across every agency function, delivering 25% reduction in YoY operations costs. Business Development - Propelled win rate from 25% to 65% by implementing a quality-driven pitch strategy and training program. - Increased organic revenue by 10% in one year by cross-selling services. - Reversed prior year sales decline and replaced revenue within 12 months. Operations - Overhauled entire PR process and launched content analytics strategy. - Dramatically improved access to employee and client engagement data by initiating NPS to capture ongoing real-time data and replace static annual survey. Show less

Co-Founder & Managing Director | 2007 – 2015 | $7M content marketing and digital agency | 40 staff

• Mar 2007 - Jan 2016

Bootstrapped company and led from conception through business and service offering creation, go-to-market strategy, client acquisition and retention to eventual sale to Text 100 in 2014. Specialized in branded content covering editorial, video production, social media, and website design and build. Personally involved in all client wins and projects. ► Performance Milestone: Delivered 7+ years of consistent 20%+ year-over-year growth and 20%+ net margin. ► Professional Highlights: - Built comprehensive suite of digital-first content marketing services, including branded publishing platforms for global blue chip companies delivering multimillion-person monthly audiences, full video production capability, in-house design and build function, and global social media strategy and execution team. - Positioned firm as expert in consumer electronics space with clients such as Microsoft, Nokia, Cambridge Audio, and Sharp. Grew account with a leading technology firm from $50K to $2.5M in annual revenues. Show less

Editor-in-chief

• Jan 2003 - Mar 2007

Oversaw the growth and evolution of T3 from a geeky tech magazine to a broader lifestyle magazine, substantially increasing sales, subscribers and advertising revenue. I was also involved in the launch of 10 international editions, helping to grow the network of magazines from 12 to over 20. Alongside the magazine I also oversaw the development of T3.co.uk (T3.com) where the excellent Mike Cooper developed the site from being virtually non-existent to one of the biggest tech websites in the U.K. Oversaw the growth and evolution of T3 from a geeky tech magazine to a broader lifestyle magazine, substantially increasing sales, subscribers and advertising revenue. I was also involved in the launch of 10 international editions, helping to grow the network of magazines from 12 to over 20. Alongside the magazine I also oversaw the development of T3.co.uk (T3.com) where the excellent Mike Cooper developed the site from being virtually non-existent to one of the biggest tech websites in the U.K.

Editor, Rivals.net

• Nov 1999 - 2002

I helped to corral a team of brilliant editors and a network of passionate sports fans, developing an audience of over 60 million monthly unique users. We were also part of the team that ABCe turned to in order to establish an accurate form of online measurement. I helped to corral a team of brilliant editors and a network of passionate sports fans, developing an audience of over 60 million monthly unique users. We were also part of the team that ABCe turned to in order to establish an accurate form of online measurement.

Deputy Editor, Maximum Mountain Bike

• Jun 1998 - Aug 1999

Launched Maximum MountainBike Magazine and Pro Cycling magazine. Launched Maximum MountainBike Magazine and Pro Cycling magazine.

Deputy Editor, Mountain Bike Rider

• 1997 - 1998

Group Art Editor, Cycling titles

• May 1993 - Jun 1997

Built an art department from a team of one (me) on Cycling Weekly to a team of five responsible for Cycling Weekly, Cycle Sport and Mountain Bike Rider (MBR). Delivered and oversaw multiple redesigns across all magazines and was heavily involved in the launch of MBR.