Experience

Southern Methodist University - Cox School of Business

• Higher Education
• 1 - 100 Employee

• MBA Candidate

  • May 2020 - Present



H-E-B

• United States
• Retail
• 700 & Above Employee

• Store Operations Management

  • May 2021 - Aug 2021

  Interned at the highest selling store in the NW region. Oversaw the Perishable division: includes produce, seafood, meat market, deli, bakery, floral departments, and eStore operations. Project centered around maximizing sales of Meal Simple products.• Developed and led operational strategies to reduce known lost sales for the Meal Simple division, resulting in a reduction of 63%, identifying a $20k+ annual opportunity for the individual location. Other stores expected to implement strategy based on feedback from regional Top Store Leaders and directors• Conducted deep-dive analysis into the production and planning processes for all perishable departments. Coordinated cross-functionally with four departments to implement new production and eStore retrieval system that reduced internal shopper error and increased customer engagement opportunities• Distilled quantitative and qualitative analysis into a concise PowerPoint presentation and presented before Senior VP’s, Continuous Improvement & Design Management, Regional Management, and Top Store Leaders. Fielded questions and facilitated discussion on how strategy can be operationalized.



National Student Advertising Competition

• Entertainment
• 1 - 100 Employee

• Media Planner

  • Aug 2019 - Jun 2020

  2nd Place NSAC National Award (102 teams competing)1st Place NSAC Division 10 (Universities from Texas, Louisiana, Arkansas, & Oklahoma)- Collaborated with team of 25 to create a B2B advertising campaign for the Adobe Experience Cloud for Advertising; resulting in increased unaided awareness of over 2%, over 50,000 new visits to the Adobe website, 10,000 new qualified leads, and placement among top 3 for SOV for earned media- Led five-person team's efforts to develop media plan through industry analysis for strategic media opportunities alongside client's budget of $4 million.- Conducted primary and secondary research, including content analysis and competitive analysis; Synthesized findings to formulate solutions to develop a marketing and advertising strategy- Completed brand analysis of Adobe in regard to product attributes, communication style, media spending, and brand news



Night Beats

• United States
• Entertainment Providers

• Performer, Manager of Operations & Marketing

  • Jul 2009 - Dec 2016

  Night Beats is a musical group. I acted as a founder, performer, and manager.• Managed and coordinated over 40 tours across 36 countries, leading a core team of five; resulted in increased average guarantees of over 1,600%• Coordinated and designed promotional campaign strategies utilizing print, OOH, digital, and social media channels across US that utilized unique, identifiable content while improving quality and conversion of audience• Generated over $1 million in revenue and appropriated budgets accordingly