Experience

Saidler & Co.

• Investment Management
• 1 - 100 Employee

• Research and On Chain Analyst

  • Dec 2021 - Present

  As a research and On-Chain Analyst, I am responsible for conducting in-depth structured research on Bitcoin, Layer-One tokens, Central Bank Digital Currencies, and macroeconomics. Assess Bitcoin’s impact on economics, politics, and society. Using Glassnode and other data platforms, I analyse the Bitcoin/Ethereum spot and derivatives market. • Write a weekly on-chain newsletter on Bitcoin for our investors (Spot and Derivatives Market)• Analysis of the fixed income market and equities • Creating a shorting strategy for alt and layer one tokens during token unlocks • Co-creating a whale tracking dashboard to understand whale movements and make investment decisions on when to buy and sell Bitcoin and Ethereum. (1,000k BTC or more)



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Regional Data Manager of Europe & Asia

  • Dec 2020 - Dec 2021

  Heading up data for Europe and Asia, to ensure all stake holders were aligned with accurate and real live data. Created an app for all Power Bi dashboards to be located in one central database to ensure a single source of truth. Designed and built a data lake from scratch for distribution, to monitor, track and record our progress for products in a store. To ensure we have enough coverage in key retailers. Was an integral member of the perfect store team, to ensure we were capturing our top priority SKU's in key retailers and was part of the SKU rationalisation process.Created European Business plans, to track all our retailers performance against our forecast to ensure we were hitting or exceeding budget and forecasts.Leveraging Basic VBA and SQL to improve efficiencies

• Specialist Digital Analytics

  • Oct 2018 - Dec 2020

  Providing insights to global and regional management to drive eCommerce sales, and to find solutions to ensure there are no data gaps. Enhancing current internal processes within Hasbro to improve efficiency and relationships with key internal stakeholders that include (Marketing, sales and IT). Having close relationships with all European Markets, responsible for turning data into key insights that will drive Hasbro's online sales with key retail partners including Amazon. Reporting for eCommerce to understand and evaluate Hasbro's digital activation this is achieved by using data platforms such as Power BI.Creating dashboards for Ad Hoc Analysis including Prime Day and Black Friday. This is supported by analysis throughout the year to determine if marketing activations have been a success or if any uplift occurs. This is based on ROAS and Halo Effect.Being part of the eCommerce team to develop the eCommerce and Omnichannel strategies, to increase Hasbro’s revenue growth and to execute all marketing activations across the EMEA region.



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Data Analyst

  • Apr 2018 - Oct 2018

  • Tasked with tag management deployment using Google Tag Manager utilising clients dataLayer to ensure data capture is up to date. • Managing relationships with senior stakeholders, presenting findings through post campaign analysis • Constant communication with local and global markets including EMEA and APAC• Troubleshooting tags using a developer tools – HTTPFox, Console and Google Tag Assistant• Responsible for training on full tech stack for new joiners and existing colleagues.• Defining market operational strategy and workflow documents for internal stakeholders.• Global responsibility for ad-serving and tracking (Google Analytics) for all digital media channels.• Having the responsibility of managing a Technology Executive. Manage and execute trafficking of ads using campaign manager 360 as well as setting up bespoke architecture to fit our clients reporting needs. Worked with the wider Google marketing platform and other advertising tools such as SA360 & DV360.

• Data and Analytics Executive

  • Jun 2017 - Mar 2018

  • Gained extensive knowledge in Sizmek• Managed global pixel set up in VersaTag (Sizmek TMS)• Responsible for reports and analyzing data• Creative asset development (HTML, VAST and VPAID)• Sole responsibility for American Airlines, EY and iRobot – managing all aspects of traffic co-ordination within the network including implementation, targeting and network setups. Clients: GSK, American Airlines, Playstation, Ernst & Young.