James Tooley

Creative Director at Sun Valley Writers’conference
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Contact Information
us****@****om
(386) 825-5501
Location
Hailey, Idaho, United States, US

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Annie Hanlon

James and I have worked together on many TV and digital projects over a 15 year span. Not only is James extremely creative, he also possesses a focused business acumen delivering great ideas and results for clients. He is consistently at the forefront of the rapidly evolving world of content development, production and distribution. I always look forward to working with James as he is always a true advocate of every aspect of our partnership.

Stuart Ferreyra

James and I have worked together since 2013. His vast knowledge of production and post-production gives him a creative edge to make challenging projects easy to get through. He is focused, detailed oriented and fun to work with. He is respectful of his team skills and has a clear understanding of when to coast and when to switch to high gear to allow them to explore and execute creative goals effectively. My team and I are always looking forward to work on projects with James at the helm.

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Experience

    • United States
    • 1 - 100 Employee
    • Creative Director
      • Jan 2023 - Present

    • Head of Digital Content
      • Jan 2019 - Mar 2023

    • Entertainment Providers
    • Executive Producer / Head of Development
      • Jan 2009 - Present

      Freelance Executive Producer and Development Executive specializing in non-fiction content. For the past ten years, when not working in house at a network or production company, I have run all of my freelance projects through my company Chromatic Films. There, my responsibilities include supervision of non-fiction development and production, from creating pitch decks to showrunning multimillion dollar productions. In addition, I've directed and produced commercials and branded content for leading ad agencies and clients. • Created and Co-Executive Produced “Brainwashed” a pilot for the Showtime Network. • Directed and produced “Starring Adam West” – a feature length documentary about TV’s original Batman. (Distribution channels include HBO, Starz, Showtime, Netflix and iTunes) • Developed and showran 8 episode series "Build3X" for NBC / Bluprint. • Co-Executive produced “Brilliant Green,” a series for the Ovation Network. • Executive Produced a web series for Arbor Mist’s “Up For Anything” Facebook challenge. • Executive produced “Artist Profiles” videos for Subaru. • Executive produced “48 Straight” featuring big wave surfer Garrett McNamara for Relativity Media. • Executive Produced 8 episodes of “The Scenic Route,” a travel show for Subaru and Ovation Network. Producer of multiple sizzle reels including “Dirty Girls,” “Squid Gamblers,” “The Deprogrammer,” and “Ad School.” Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Development Executive for Bluprint, an NBCUniversal Company.
      • Jul 2018 - Apr 2019

      I was brought in as a consultant to drive growth on the Bluprint SVOD platform and to provide leadership on premium content development, programming strategy, and production. • Worked with SVP, Programming to establish, plan and execute programming strategy. • Provided guidance, feedback and notes on current in-house productions. • Managed third party production companies including co-productions and partnerships. • Guided and mentored a staff of program directors, producers, and development executives. • Established team of freelancers and ramped up production in Los Angeles. Show less

    • Media Production
    • 400 - 500 Employee
    • Executive Producer
      • Jan 2018 - May 2018

      Freelance Creative Director and Executive Producer on short-form branded content and long-form original programming. Writing concepts and scripts and managing pitch process to brands. Directing shoots and managing editorial and post process from beginning to end on multiple projects. Freelance Creative Director and Executive Producer on short-form branded content and long-form original programming. Writing concepts and scripts and managing pitch process to brands. Directing shoots and managing editorial and post process from beginning to end on multiple projects.

    • Canada
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Executive Producer / Development Executive
      • Sep 2015 - Oct 2017

      With over two billion monthly video views and over 250 million social media followers, Omnia Media (a division of Blue Ant Media) creates and distributes compelling content to highly engaged niche communities. When I joined the company there were virtually no production capabilities in place. I quickly ramped up both the development and production capabilities and played a key role in selling two series to YouTube RED. I went on to showrun both projects and to pitch and produce original content across all verticals including gaming, music, DIY, and women's lifestyle. • Led the originals team to create, pitch and produce original content for traditional and digital platforms. • Worked with network of highly successful creators and influencers to create and pitch premium content. • Packaged and sold two series to YouTube RED. • Showran 13 episode animated series for YouTube RED. • Showran live action challenge / stunt pilot for YouTube RED which was picked up to series. • Managed third party production companies and vendors and oversaw all US and UK productions. Show less

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Co-Executive Producer
      • Jun 2011 - Jan 2013

      Co-Executive Produced 24 episodes of "Ultimate Surprises" the hit Yahoo series & 2012 Silver Telly award winner. Co-Executive Produced 12 episodes of "Ultimate Proposal" for Yahoo. Co-Executive Produced 6 live action pilots for the premium YouTube channel "Petsami" Co-Executive Produced 24 episodes of "Ultimate Surprises" the hit Yahoo series & 2012 Silver Telly award winner. Co-Executive Produced 12 episodes of "Ultimate Proposal" for Yahoo. Co-Executive Produced 6 live action pilots for the premium YouTube channel "Petsami"

    • Executive Producer
      • 2004 - 2006

      Ran the television division of commercial production company Trio Films, and led the development team to set-uporiginal content across numerous platforms including broadcast, web and mobile. Created and Co-Executive Produced the hit television series “Open Bar” for MTV’s Logo Network. Created original digital assets for shows as well as behind-the-scenes features. Produced and directed multiple commercials and branded campaigns including projects for Cisco and PAX. Ran the television division of commercial production company Trio Films, and led the development team to set-uporiginal content across numerous platforms including broadcast, web and mobile. Created and Co-Executive Produced the hit television series “Open Bar” for MTV’s Logo Network. Created original digital assets for shows as well as behind-the-scenes features. Produced and directed multiple commercials and branded campaigns including projects for Cisco and PAX.

    • United Arab Emirates
    • Artists and Writers
    • Director
      • 2003 - 2004

      Worked as a commercial director and built strategic partnerships with major brands to create long form branded content. Directed and produced commercials for clients including America’s Army and Fantastic Sam’s Salons. Partnered with Apple to create the branded entertainment project “Life Cubed.” Produced and directed a series of highly acclaimed spots for Fox Sports featuring rapper Snoop-Dogg. Worked as a commercial director and built strategic partnerships with major brands to create long form branded content. Directed and produced commercials for clients including America’s Army and Fantastic Sam’s Salons. Partnered with Apple to create the branded entertainment project “Life Cubed.” Produced and directed a series of highly acclaimed spots for Fox Sports featuring rapper Snoop-Dogg.

    • Canada
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Director
      • 2002 - 2003

      Directed and edited commercials, music videos, and various other long and short format content for major studios and agency clients. Directed commercials for clients including Activision and Bam! Entertainment. Edited numerous “behind-the-scenes” assets and interstitials for clients ranging from Universal Studios to the FX network. Directed and edited commercials, music videos, and various other long and short format content for major studios and agency clients. Directed commercials for clients including Activision and Bam! Entertainment. Edited numerous “behind-the-scenes” assets and interstitials for clients ranging from Universal Studios to the FX network.

    • United States
    • Movies, Videos, and Sound
    • Creative Director / Senior Editor
      • 1998 - 2000

      Owned and operated an Avid editorial facility and functioned as the primary Creative Director. Edited features and documentaries for clients such as MGM, Universal, and New Market Films. Edited the ESPY nominated film “Poolhall Junkies” and the HBO premier film “A Better Way to Die”. Owned and operated an Avid editorial facility and functioned as the primary Creative Director. Edited features and documentaries for clients such as MGM, Universal, and New Market Films. Edited the ESPY nominated film “Poolhall Junkies” and the HBO premier film “A Better Way to Die”.

    • United States
    • Assistant Editor
      • 1996 - 1998

      Assisted editors in both the on-line and off-line process in the creation of film trailers, television spots, and home video promos. Assisted on films including “Jerry Maguire”, “Spawn” and “Godzilla”. Assisted editors in both the on-line and off-line process in the creation of film trailers, television spots, and home video promos. Assisted on films including “Jerry Maguire”, “Spawn” and “Godzilla”.

    • Germany
    • 1 - 100 Employee
    • Marketing Department
      • 1995 - 1996

      Worked as a writer and editor in direct response marketing for New Zealand’s largest infomercial producer. Worked as a writer and editor in direct response marketing for New Zealand’s largest infomercial producer.

Education

  • University of California, Los Angeles - The Anderson School of Management
    MBA
    2007 - 2009
  • University of California, Santa Barbara
    Bachelor of Arts (B.A.), Drama and Dramatics/Theatre Arts, General
    1990 - 1995
  • Sun Valley Community School
    High school
    1989 - 1990
  • Oakwood Secondary School

Community

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