Experience

Automotive Transformation Group

• United Kingdom
• Technology, Information and Media
• 200 - 300 Employee

• Head of Performance, Insight and Marketing Services

  • Apr 2023 - Present



CRAFTSMAN+

• United States
• Software Development
• 1 - 100 Employee

• Director, Strategic Partnerships

  • Nov 2022 - Feb 2023

• Head of Marketing and Client Services

  • Jul 2021 - Nov 2022

• Advisor

  • Feb 2021 - Jul 2021



Cox Automotive Inc.

• United States
• Software Development
• 700 & Above Employee

• Global Account Director

  • Jun 2020 - Jul 2021



Automotive Transformation Group

• United Kingdom
• Technology, Information and Media
• 200 - 300 Employee

• OEM Account Director

  • Nov 2018 - Jun 2020

• Senior Account Manager

  • Nov 2017 - Nov 2018

• Account Manager

  • Jan 2015 - Nov 2017

• Digital Marketing Account Manager

  • Apr 2013 - Dec 2014

  - Promoted to Digital Marketing Account Manager within 3 months of joining the marketing team.- Consistently managed between 8 to 10 clients with some of the largest digital marketing budgets in the company, alongside the Account Director to ensure business objectives are met.- Created quarterly and annual planning documents based on client requirements.- Responsible for the planning and execution of all marketing activity across accounts, with the ultimate aim of maximising conversion.- Delivered a series of campaigns consisting of a variety of the following marketing elements; SEO, PPC, Content, Social Media, Email Marketing and Media Services.- Worked with the client to analyse campaign effectiveness via performance reports and ROI analysis.- Created and delivered monthly marketing presentations to report back on campaign progress and marketing KPIs.- Monitored and mapped out PPC budgets to aid in hitting objectives.- Responsible for nurturing and maintaining a series of client relationships ensuring that they have structured and coordinated marketing strategies in place.- Assisted in launching new websites for clients, including the creation of marketing procedures for the new responsive website platform.- Provided internal and external training sessions on company software and Google products such as Google Analytics. Show less

• Digital Account Executive

  • Jun 2012 - Apr 2013

  As a Digital Account Executive working on the Nissan Motors GB account, I was responsible for the upkeep and maintenance of 133 dealer sites. My key responsibilities can be broken down into the 2 primary groups as stated below:Account Management- Provide support to all clients in line within the NMS Digital service program and brand guidelines.- Handle incoming issues and requests on behalf of the client, ensuring a precise resolution is obtained and guaranteeing that strict deadlines are met.- Provide training and support to the dealer network on all NMS Digital products and services.- Monitoring market trends in the effort to highlight key areas of opportunity available to the dealer network.- Continuous evaluation of all 133 dealer sites ensuring maximum efficiency and site conversion.- Weekly status calls with Nissan Motors GB.- Maintain the Nissan Offers website, ensuring accurate, up to date finance and vehicle information is portrayed at all times.Marketing- Co-ordinate and maintain all SEO and PPC activity for Nissan marketing clients.- Responsible for the strategic planning, co-ordination and execution of all digital marketing activity within the Nissan dealer network.- Implement User Navigation improvements and increased Call to Action buttons for all Nissan dealer sites.- Provide monthly marketing reporting to clients designed to highlight site progress and identify potential opportunities for the dealership.- Create ad hoc email campaigns, managing distributing through Campaign Manager.- Monitor marketing campaigns through Google Adwords and Google Analytics. Show less



Mazda Academy

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Product Analyst

  • Jun 2011 - Apr 2012

  Product Launch - Assisted in the launch of Mazda's next generation products into the UK market. - Developed product launch guides, e-learning and product materials, including copywriting, layout, imagery and distribution. - Managed all Vehicle Launch Committees by organising meetings, updating launch timing plans and maintaining minutes to ensure stakeholders meet deadlines. - Provided product training to external agency staff.Pricing - Monitored UK pricing strategy, ensuring a competitive position is maintained. - Assessed vehicle equipment content and pricing to determine best competitive positioning. - Provided pricing strategies and competitive analysis for all key model lines to internal stakeholders.Communications - Monitored marketing assets to guarantee accurate communication of product information in all internal and external communications. - Maintained product sections within the Mazda Motors UK customer website. - Managed the production and delivery of Mazda price lists and brochure materials.Campaign Development - Supported the Consumer Programmes team with the development of quarterly retail campaigns. Show less

• Aftersales Dealer Operations Specialist

  • Jun 2010 - Jun 2011

  Reporting & Analysis - Responsible for parts sales reporting and analysis, including the preparation of management reports. - Established and maintained an After Sales Reconciliation report to monitor parts claims within the network. - Performed quarterly analysis of the dealer network parts purchases to establish quarterly parts targets. - Developed and maintained a core stock list enabling dealers to maintain a healthy stock portfolio.Strategy - Responsible for identifying plans and strategies to maximise parts sales and facilitate performance improvements across the dealership network. - Worked closely with Mazda Europe to ensure that parts logistics targets were met.Training - Assisted in non-technical training for dealership staff, such as the development of a systems guide and delivering 1-1 dealer training sessions.Communication - Worked closely with agencies, Business Managers and After Sales Business Consultants. - Managed Mazda's distribution company on a day-to-day basis, dealing with system and parts enquiries to ensure appropriate resolution of dealer stocking and distribution queries. Show less



MINT Construction (Bedford) LTD

• United Kingdom
• Construction
• 1 - 100 Employee

• Carpenter

  • Oct 2008 - Jun 2010

  - Timber frame erecting consisting of both houses and apartment blocks. - Internal work also included, more intricate aspects of carpentry. - Working within a team of three, responsible for both supporting my fellow colleagues and my own individual tasks and projects. - Job requires a good sense of logic and strong mathematical skills. - I possess the ability to interact with colleagues at all hierarchical levels, which has been further developed during my time at Regal. - Timber frame erecting consisting of both houses and apartment blocks. - Internal work also included, more intricate aspects of carpentry. - Working within a team of three, responsible for both supporting my fellow colleagues and my own individual tasks and projects. - Job requires a good sense of logic and strong mathematical skills. - I possess the ability to interact with colleagues at all hierarchical levels, which has been further developed during my time at Regal.



Kroll

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing Assistant

  • Jul 2008 - Oct 2008

  - Supported the marketing team function on a day-to-day basis. - Assisted with events management, researching and contacting suitable venues for the Company Christmas party and conferences. - Updated the CRM database and sales pipeline. - Data inputting of new business opportunities into the company database. - Proof read articles that were to be placed in the monthly fraud report. - Supported the marketing team function on a day-to-day basis. - Assisted with events management, researching and contacting suitable venues for the Company Christmas party and conferences. - Updated the CRM database and sales pipeline. - Data inputting of new business opportunities into the company database. - Proof read articles that were to be placed in the monthly fraud report.



John Lewis & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Assistant

  • Nov 2005 - May 2008

  - Participated in launching new product lines. - Marketed company products to schools within the local area. - Often in charge of customer service on the shop floor. - Headed up a Visual Merchandising programme within Childrenswear, ensuring our products were advertised and placed in the best fashion. - Was nominated for a ‘Buddy Programme’ whereby I became responsible for inducting new employees. - Participated in launching new product lines. - Marketed company products to schools within the local area. - Often in charge of customer service on the shop floor. - Headed up a Visual Merchandising programme within Childrenswear, ensuring our products were advertised and placed in the best fashion. - Was nominated for a ‘Buddy Programme’ whereby I became responsible for inducting new employees.



Enact Energy Australia

• Field Sales Representative

  • Feb 2005 - May 2005

  - Built up extensive cold calling skills. - Promoted to team leader and was responsible for training and monitoring new employees. - Worked on a commission only basis. - Built up extensive cold calling skills. - Promoted to team leader and was responsible for training and monitoring new employees. - Worked on a commission only basis.



Waitrose & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Assistant

  • Aug 2002 - Sep 2004

  - Took on full responsibility over my department at weekends. - Directed and managed a team of four employees. - Responsible for stock control and discounting. - Took on full responsibility over my department at weekends. - Directed and managed a team of four employees. - Responsible for stock control and discounting.



Kroll

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing Assistant

  • Jun 2004 - Aug 2004

  - Undertook market research. - Helped to establish and maintain a CRM database. - Communicated directly with existing clients. - Undertook market research. - Helped to establish and maintain a CRM database. - Communicated directly with existing clients.