Experience

PLMR Genesis

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Digital Account Manager

  • Jan 2023 - Present

• Digital Account Manager

  • Oct 2021 - Jan 2023

• Senior Digital Account Executive

  • Mar 2021 - Oct 2021

  Key Responsibilities:• Leading on the strategic development of Genesis’ digital services including SEO, UX/CRO, digital advertising, website build/developments and digital content• Proactively develop digital strategies for both clients and Genesis’ own digital promotion and new business development• Proactively manage day-to-day digital services for any of our clients, liaising closely with client account teams with clear assignment of roles and responsibilities between yourself and other team members• Direct and lead SEO/UX/CRO programmes of work including general website maintenance, content optimisation, crawl error fixes, metadata improvements, backlink management, keyword research & goal tracking• Direct and lead digital advertising campaigns (Google, remarketing, social media, display) including setup, monitoring, optimisation, and managing of budgets and spend• Direct and lead client website developments, both for new website projects and ongoing maintenance and upkeep including managing Lead Forensics suspect research• Direct and lead Genesis’ digital activities to support agency promotion & new business development• Lead on the analysis and evaluation of digital programmes and campaigns using necessary tools, prepare reports and present to account teams and clients• Provide other general support for client accounts such as managing webinars, e-newsletters and e-shots, social media programmes and campaigns, PR activities, design and print for online and offline useAdditional responsibilities: • Lead on engaging with PR account teams to support the delivery of integrated programmes & campaigns• Proactive identification of digital PR opportunities working with client teams and any other parties• Leading on winning new digital business, working with other team members, with pitch preparations, drafting proposal documents and presenting to prospects• Coaching and educating junior team members Show less



Abbeycroft Leisure

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Marketing Executive

  • Mar 2019 - Mar 2021

  Key Responsibilities: • PPC and Paid Social management and implementation with a key focus on ROI: - Facebook & Instagram Advertising - Google Ads & Ad Grants • Social Media Management using Crowd Control & Sprout Social (for Facebook, Twitter, LinkedIn and Instagram) • Monitoring and analysing organic and paid (search and display) website traffic using Google Analytics, Search Console and Bing Webmaster tools • Create and develop content for offline and online digital campaigns • Develop and promote press releases for positive media coverage • Business Listing and customer review management using; Google My Business and Bing Places, and Feefo for customer insight, feedback and to help build and maintain customer relationships and make informed and improved business decisions • Assisting and coordinating in briefing in necessary marketing materials (Print and Digital) for various corporate and charitable events, initiatives and activities across the South Suffolk and West Suffolk Abbeycroft Leisure portfolio • Email Marketing using MailChimp & Legend Leisure Management Service Software • Content creation use creative tools: Adobe CS5 Photoshop, Illustrator and Canva • Conducting and assisting key internal and external meetings with Programme Coordinators and Centre Managers across Abbeycroft's Babergh District Council and West Suffolk Council sites • Liaising with the Head of Marketing and Development Directors assisting with the strategic planning of the business and ensuring marketing plan implementation and progression • Supporting Abbeycroft’s community, and charitable and corporate events. Such as Sudbury memory walk in aid of those suffering with dementia, WOW Sudbury & corporate events such as the West Suffolk Sports Awards showcasing local community initiatives and sporting achievements Show less



JRS Digital Marketing

• United Kingdom
• Advertising Services

• Marketing Consultant

  • Sep 2019 - Feb 2021

  Suffolk-based Freelance Marketer specialising in: - Paid Advertising (PPC) - Search Engine Optimisation strategy - Conversion Rate Optimisation - Email Marketing Suffolk-based Freelance Marketer specialising in: - Paid Advertising (PPC) - Search Engine Optimisation strategy - Conversion Rate Optimisation - Email Marketing



PolarSeal Tapes and Conversions

• Marketing Assistant

  • Dec 2017 - Mar 2019

  Key Responsibilities: • SEO and PPC management using Moz, Semrush and Google Ads • Utilising HTML5 & AmpHTML design for Display Advertising • Lead generation and suspect research using LeadForensics • Email marketing (MailChimp & Sendinblue) • Managing & maintaining the company's WordPress CMS • Copywriting for press releases and social media posts • Management of company social media accounts on: LinkedIn, Twitter and Facebook utilising social media scheduling platforms; Buffer and Hootsuite Show less


iST Scientific
• United Kingdom
• Biotechnology Research
• 1 - 100 Employee
• Marketing Assistant

  • Dec 2017 - Mar 2019


Next

• Netherlands
• Online Media

• Sales Consultant & Operations Staff

  • May 2016 - Nov 2017

  Sales and operations staff, involved in helping to run a dual floor (menswear and home). Key Responsibilities: - Working cohesively as part of a team, showcasing strong communication skills - Administration and Replenishment of stock - Managing and operating a dual floor (Home and Menswear) - Processing customer orders and returns - Monitoring sales targets, best sellers, space management & Visual Merchandising Sales and operations staff, involved in helping to run a dual floor (menswear and home). Key Responsibilities: - Working cohesively as part of a team, showcasing strong communication skills - Administration and Replenishment of stock - Managing and operating a dual floor (Home and Menswear) - Processing customer orders and returns - Monitoring sales targets, best sellers, space management & Visual Merchandising



TDP Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Aug 2015 - Aug 2015

  At The Data Partnership I developed numerous key skills whilst assisting with a live project task. I gained experience using a website CMS (2D media & Word Press), as well as basic training with the Adobe Creative Suite, and Google Analytics. The live project task consisted of creating potential website designs, banners and strap lines with the view of helping TDP have theIr very own full service creative agency. Separating themselves more from their current data aspect. At The Data Partnership I developed numerous key skills whilst assisting with a live project task. I gained experience using a website CMS (2D media & Word Press), as well as basic training with the Adobe Creative Suite, and Google Analytics. The live project task consisted of creating potential website designs, banners and strap lines with the view of helping TDP have theIr very own full service creative agency. Separating themselves more from their current data aspect.