Experience

Performance Communications

• United States
• Telecommunications
• 1 - 100 Employee

• Director

  • Nov 2008 - Present

  Kingston upon Thames, United Kingdom I head up the Performance Communications Sports Team, developing and implementing PR and sponsorship activation strategies across a variety of clients including Genesis (Genesis Scottish Open golf) CUPRA (Adam Peaty), SKODA (Cycling), The Road Book, cycling's almanack and Maserati (Harlequins rugby & cycling) I'm also working in the world of aviation, heading up the European team to promote Bell's diverse range of helicopters. Highlight brand sponsorship activation includes the… Show more I head up the Performance Communications Sports Team, developing and implementing PR and sponsorship activation strategies across a variety of clients including Genesis (Genesis Scottish Open golf) CUPRA (Adam Peaty), SKODA (Cycling), The Road Book, cycling's almanack and Maserati (Harlequins rugby & cycling) I'm also working in the world of aviation, heading up the European team to promote Bell's diverse range of helicopters. Highlight brand sponsorship activation includes the creation & implementation of the CIPR award-winning Tradesman Trials campaign to maximise Fiat Professional's EFL (Football League) sponsorship. Additional experience includes Citroen & Cooper Tires (Arsenal FC), Nissan (Man City), Alfa Romeo (British Athletics), Oddschecker.com, Saucony andMobil 1 (McLaren F1 & Lewis Hamilton). Maserati Cycling I helped introduce Maserati into the world of cycling. Performance was instrumental in signing sponsorship deals including former pro cyclist David Millar and the Tour de Yorkshire Ride Arsenal FC Two clients were sponsor partners of Arsenal Football Club and it was our job to maximise the player access and the wider contract throughout the season. Citroën: The award winning Parking Hero campaign http://bit.ly/1Ow5ttv Cooper Tires: The Reaction Challenge https://youtu.be/DixIHRSlaHw Multipower (UK & Europe) A wide variety of roles with the Multipower account has included the ongoing development of their ambassador, influencer and sponsorship programmes. The ongoing product PR and press office function has also sat alongside the planning of their advertising programme and European activity co-ordination. GAC Responsibility included the sailing press office for their Extreme Sailing Series and World Match Racing teams alongside activation of GAC ambassadors such as pro golfers (Ben An, Chris Wood, George Coetzee, Amy Boulden), WMRT World Champion Ian Williams, racing driver Alex Brundle and the Team Raleigh-GAC cycling team. Show less



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Manager

  • Apr 2007 - Nov 2008

  London, United Kingdom MERCEDES-BENZ: I was part of the Mercedes-Benz team from the initial new business pitch through to the day to day press office account management, following a brief to promote the brand to a younger more aspirational market. MARS UK: Responsibility also covered numerous Mars brands including Dolmio, Uncle Bens and confectionery brands such as Twix and M&Ms.



Performance PR

• Business Consulting and Services

• Senior Account Manager

  • Jun 2005 - Apr 2007

  Kingston upon Thames, United Kingdom CITROËN: As a second arm for the Citroёn press office I helped generate and develop pro-active lifestyle ideas and coverage for their product range and motorsport division (World Rally Championship). My role also involved writing press release copy and managing an in-depth monthly coverage report. I helped launch the C4 Picasso MPV; writing and developing the press kit and presentation, liaising with designers and event management at the launch. CATERHAM CARS: My role involved… Show more CITROËN: As a second arm for the Citroёn press office I helped generate and develop pro-active lifestyle ideas and coverage for their product range and motorsport division (World Rally Championship). My role also involved writing press release copy and managing an in-depth monthly coverage report. I helped launch the C4 Picasso MPV; writing and developing the press kit and presentation, liaising with designers and event management at the launch. CATERHAM CARS: My role involved developing coverage opportunities, press loans, press launches and the communication of the Caterham Drive Experience, on a strictly limited budget. Show less



b2b Communications

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Account Manager - GlaxoSmithKline secondment

  • Feb 2002 - Jun 2005

  Brentford, Middlesex Brands: Lucozade Energy, Lucozade Sport, Ribena and Horlicks I spent two years developing the GlaxoSmithKline account ‘in-house’ at GSK House, Brentford. I was responsible for planning and managing the trade PR programme with the Ribena, Lucozade Energy, Lucozade Sport and Horlicks brand portfolio. CREATIVITY: My role incorporated the management of brand advertising and category management advertorial campaigns from copy writing and proofing to approvals and print. I… Show more Brands: Lucozade Energy, Lucozade Sport, Ribena and Horlicks I spent two years developing the GlaxoSmithKline account ‘in-house’ at GSK House, Brentford. I was responsible for planning and managing the trade PR programme with the Ribena, Lucozade Energy, Lucozade Sport and Horlicks brand portfolio. CREATIVITY: My role incorporated the management of brand advertising and category management advertorial campaigns from copy writing and proofing to approvals and print. I enjoyed the creative elements of the role which included briefing and liaising with designers and the art direction of lifestyle photography. INTEGRATION: My time at GSK enabled me to integrate into working life and become part of their business unit. I sat on numerous project teams and attended sales briefings to ensure that trade PR was involved and had a share of voice at the conception stage of key NPD and promotional activity through to launch. As the face of b2b I was directly in the client spot light and the point of contact for all PR matters, making thinking on my feet and responding efficiently to client demands a daily occurrence. DEVELOPING PROFITABILITY: During my management of the GSK account I helped to raise the trade PR budget by over 50%. The advertising budget more than tripled and GSK personnel were considerably more aware of the benefits of trade PR and what b2b as a company and I as a person could offer them.

• Account Manager

  • Oct 2000 - Feb 2002

  Chessington, Surrey, UK TRADE PR: During my first two years at b2b I worked on a number of high profile FMCG accounts and brands including Interbrew UK: Stella Artois, Heineken & Hoegaarden, Unilever Bestfoods: Marmite, Pot Noodle & Ambrosia and British Meat Foodservice. EVENT MANAGEMENT: I was involved with the ‘Heineken Beach Rugby’ event in 2001 and the organisation of the British Meat Foodservice ‘Chef of the Year Competition’ and ‘Foodservice Summit’ which included the utilisation of Gordon… Show more TRADE PR: During my first two years at b2b I worked on a number of high profile FMCG accounts and brands including Interbrew UK: Stella Artois, Heineken & Hoegaarden, Unilever Bestfoods: Marmite, Pot Noodle & Ambrosia and British Meat Foodservice. EVENT MANAGEMENT: I was involved with the ‘Heineken Beach Rugby’ event in 2001 and the organisation of the British Meat Foodservice ‘Chef of the Year Competition’ and ‘Foodservice Summit’ which included the utilisation of Gordon Ramsay! CONSUMER & CORPORATE PR: The Interbrew UK account included corporate PR and the consumer PR and media organisation of the Wadworth 6X Village Cricket Championships final at Lord’s.



Kormilda College

• Volunteer Work

  • Jul 1994 - Jul 1995

  Darwin, Northern Territory, Australia Before university I completed a challenging, eye opening yet rewarding year of voluntary work in an Aboriginal college in Australia’s Northern Territory.