Marketing Director

• Oct 2020 - Present

Goal-oriented marketing expert in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Goal-oriented marketing expert in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Digital Marketing Manager

• May 2020 - Oct 2021

CEO / Founder / Guide

• Feb 2009 - May 2020

Digital Marketing Manager

• Mar 2017 - Jul 2017

I am passionate about creating solutions that meet client needs and about delivering the right results at the right time. My small- and medium-sized business clients trust me to help them maximize their advertising budget. With access to state-of-the-art solutions and up-to-date consumer market research, matching clients with a product from our award-winning line of solutions and services is all in a day’s work. My extensive solutions include:• Creating content for placement in a wide variety of media• Producing concepts and content for website and mobile website• Designing and managing their company Facebook page• Building SEO campaigns for Google and other search engines• Developing advertisement campaigns for online and print Yellow Pages directories• Executing direct mail campaigns

Marketing Director

• Jun 2015 - Jul 2016

Innovative, skilled in the research, analysis, and development of media marketing strategies. Adept at planning and implementing strategic media buys, conducting statistical and business analytics on media markets, and advertising program budgeting and forecasting. Specialize in the identification and analysis of media market trends. Responsible for managing the American Legacy Firearms brand. Developed plans to support brand objectives, promote awareness of brand in the public as well as ensured brand consistency. Demonstrated a thorough knowledge of product information, created brand strategy and executed marketing initiatives by utilizing market research techniques and innovative strategies to appropriately position the brand. Managed a diverse team of 12 employees (internal and external) focused on developing brand awareness and distributing marketing material include print, digital, email, social, TV, Radio and direct marketing content.

Email Marketing Specialist

• Sep 2014 - 2015

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business. Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.

Digital Marketing Manager

• Jun 2013 - May 2014

Develop, manage and lead digital marketing strategy and activation for UrgeMedia, Performance Outdoors and QuietKat; provide internal expertise on digital marketing strategy and activation for Email, Online and Social Media Marketing; and continuously improve digital in market contribution to brand and commercial success. Manage client email marketing campaigns including communicating with clients on campaign scheduling, targeting, mailing issues, procedures, and expectation setting. Exercise discretion in resolving client issues. Make recommendations on process improvement and operational execution on delivery of data and creative assets to support business. .Utilize effective customer service techniques to handle client concerns. Work with internal departments to manage client issues, assess impact, and develop solutions. Exercise discretion and independent judgment in communicating and resolving issues. Produce reports and analyze program results. Perform analytics, establish regular analysis process, and create benchmark to identify trends or issues. Create all email, banner and social media content.

Digital Creative Designer II

• Jan 2011 - Jun 2013

Responsible for concept, design, development, posting, and maintenance of all email marketing and web content for Cabela's CLUB Visa members on cabelas.com. Directly responsible for launching new products online, developing campaigns and landing pages, and launching new areas of the website. Opportunity to work cross functionally with other web specialists, developers, category managers, merchandising, and product management to ensure all stakeholders online needs are met. Responsible for concept, design, development, posting, and maintenance of all email marketing and web content for Cabela's CLUB Visa members on cabelas.com. Directly responsible for launching new products online, developing campaigns and landing pages, and launching new areas of the website. Opportunity to work cross functionally with other web specialists, developers, category managers, merchandising, and product management to ensure all stakeholders online needs are met.

Electronic Publisher II

• Sep 2004 - Feb 2007

Responsible for design of letterhead, logo and all creation of packaging, maintaining branding for added value checking accounts for bank and credit unionWrote copy and deployed membership letters sent to existing bank and credit union membersMember of solutions team assigned to assess company processes and develop methods and ideas to increase internal efficiency. Processes improved include tracking, communication with executive staff and implementation of a internal matrix Responsible for design of letterhead, logo and all creation of packaging, maintaining branding for added value checking accounts for bank and credit unionWrote copy and deployed membership letters sent to existing bank and credit union membersMember of solutions team assigned to assess company processes and develop methods and ideas to increase internal efficiency. Processes improved include tracking, communication with executive staff and implementation of a internal matrix