Experience

Desert Underground

• United States
• Manufacturing
• 1 - 100 Employee

• VP Sales & Marketing

  • Jan 2023 - Present

• Director of Marketing and Communications

  • Jul 2022 - Present

  Responsible for cultivating the growth and awareness of Desert Underground cannabis brands and products through multi-channel marketing initiatives.



Unrivaled Brands

• United States
• Consumer Goods
• 1 - 100 Employee

• Director Of Retail Marketing

  • Aug 2021 - Jul 2022



Columbia Care

• United States
• Alternative Medicine
• 400 - 500 Employee

• Regional Marketing Manager CA, AZ, UT

  • Dec 2020 - Aug 2021

  Regional Marketing Manager for Columbia Care, "Cannabist", locations in CA, AZ and UT. Responsible for increasing revenue through traditional, social media and programmatic marketing initiatives. Regional Marketing Manager for Columbia Care, "Cannabist", locations in CA, AZ and UT. Responsible for increasing revenue through traditional, social media and programmatic marketing initiatives.



Project Cannabis / Evergreen Distro.

• Los Angeles, California, United States

• Marketing Director

  • Jun 2020 - Aug 2021

  Marketing Director for a leading wholesale and retail integrated cannabis company in California. Responsible for building brand awareness and driving revenue through wholesale and retail brands through eCommerce and traditional marketing initiatives. Marketing Director for a leading wholesale and retail integrated cannabis company in California. Responsible for building brand awareness and driving revenue through wholesale and retail brands through eCommerce and traditional marketing initiatives.



Robertson Design, LLC

• Creative Director

  • Dec 2008 - Jul 2021

  Specializing in Marketing Strategy, Graphic Design, Website Development, Wordpress/ WooCommerce Customizations, eCommerce and on-brand printed marketing materials including trade-show branded environments. Projects were completed for a variety of clients (NBC Universal, Rodale Press, CAA, UPENN/Wharton, KTI Hydraulics Inc.). Specializing in Marketing Strategy, Graphic Design, Website Development, Wordpress/ WooCommerce Customizations, eCommerce and on-brand printed marketing materials including trade-show branded environments. Projects were completed for a variety of clients (NBC Universal, Rodale Press, CAA, UPENN/Wharton, KTI Hydraulics Inc.).



Amwear USA

• United States
• Apparel Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2019 - Jun 2020

  - Design and implement comprehensive marketing strategies to create awareness of the company’s products via printed catalogs, sales sheets, website, social media and integrated email campaigns. - Produce ideas for promotional events or activities and organize them efficiently. - Responsible for producing valuable content for the company’s online presence, editorial design and company publications. - Conduct general market research to keep abreast of trends and competitor’s marketing movements. - Control budgets and allocate resources among projects. - Monitor progress and submit performance reports. - The company’s agent towards external parties such as media, stakeholders and potential clients, building strategic partnerships. Show less



Two Oceans Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Jun 2010 - Nov 2017

  Full-time contractor for the leading digital media agency in the Florida Keys. Specialized in UX, web design and Wordpress development. Had the honor of designing or participating as a team member in the development and management of many popular websites in the FL Keys (tourism, entertainment, hotel/motel, colleges). Clients such as: Florida Keys Community College, US Navy Air Show, Jimmy Johnson's Big Chill, Sloppy Joe's Key West. Full-time contractor for the leading digital media agency in the Florida Keys. Specialized in UX, web design and Wordpress development. Had the honor of designing or participating as a team member in the development and management of many popular websites in the FL Keys (tourism, entertainment, hotel/motel, colleges). Clients such as: Florida Keys Community College, US Navy Air Show, Jimmy Johnson's Big Chill, Sloppy Joe's Key West.



DG International

• Entertainment Providers
• 1 - 100 Employee

• Art Director

  • Apr 2010 - Dec 2011

  The full development process from wireframe UX to branding and graphic design, development, testing (A/B) and rollout. The assets produced included video landing pages, web banners and email campaign design for many of the “adult dating" websites owned by DG International. The full development process from wireframe UX to branding and graphic design, development, testing (A/B) and rollout. The assets produced included video landing pages, web banners and email campaign design for many of the “adult dating" websites owned by DG International.



Profit Point Inc.

• Pennsylvania, United States

• Art Director

  • Nov 2007 - Jan 2010

  Lead designer on the marketing team producing assets, for the largest gift + loyalty card provider in the US. These assets included printed marketing collateral as well as a main company website that was augmented with landing pages associated with email campaigns. The Marketing team’s efforts helped the company achieve INC. Magazine's "Top 50 fastest growing companies" lists of 2008 and 2009. Lead designer on the marketing team producing assets, for the largest gift + loyalty card provider in the US. These assets included printed marketing collateral as well as a main company website that was augmented with landing pages associated with email campaigns. The Marketing team’s efforts helped the company achieve INC. Magazine's "Top 50 fastest growing companies" lists of 2008 and 2009.



ProtonMedia

• United States
• Software Development
• 1 - 100 Employee

• UX / Graphic Designer

  • Jan 2005 - Apr 2007

  Graphic User Interface Designer for interactive eLearning tools. Designed graphics used for "simulated training environments" ("virtual worlds"). Worked in a small team of designer/developers completing web-based immersive learning experiences for clients in pharmaceutical employee-training such as, Astra Zeneca Inc, Johnson & Johnson Inc, Merc Inc. Graphic User Interface Designer for interactive eLearning tools. Designed graphics used for "simulated training environments" ("virtual worlds"). Worked in a small team of designer/developers completing web-based immersive learning experiences for clients in pharmaceutical employee-training such as, Astra Zeneca Inc, Johnson & Johnson Inc, Merc Inc.



TJP

• United States
• Advertising Services
• 100 - 200 Employee

• Graphic Designer / Production Artist

  • Dec 2001 - May 2003

  Working in an agency setting as a Web and Print Production Artist at a marketing agency with a team of Account Executives, reporting to a Creative Director. Produces graphic designs for companies such as Johnson & Johnson, Inc. and M&M Mars, Inc. Working in an agency setting as a Web and Print Production Artist at a marketing agency with a team of Account Executives, reporting to a Creative Director. Produces graphic designs for companies such as Johnson & Johnson, Inc. and M&M Mars, Inc.



Global Sports Interactive

• United States
• Technology, Information and Internet

• Web Designer

  • Apr 2000 - Apr 2001

  Converted PhotoShop files to HTML / CSS. Responsible for production of graphic assets for client websites and web-banners at Global Sport Interactive, now GSI Commerce, Inc. GSI is a leading developer and operator of e-commerce businesses for clients such as The Sports Authority (thesportsauthority.com) and Bally's Total Fitness Online Store (ballystore.com). Converted PhotoShop files to HTML / CSS. Responsible for production of graphic assets for client websites and web-banners at Global Sport Interactive, now GSI Commerce, Inc. GSI is a leading developer and operator of e-commerce businesses for clients such as The Sports Authority (thesportsauthority.com) and Bally's Total Fitness Online Store (ballystore.com).



NBME

• United States
• Education Administration Programs
• 100 - 200 Employee

• Multimedia Designer

  • Jan 1998 - Aug 2000

  Webmaster for organizational websites (nbme.org and usmle.org) of non-profit organization specializing in U.S. Medical Licensing Examinations. Graphic User Interface Design of five web-based "e-Learning CDs" for inclusion in enrollment kits. Webmaster for organizational websites (nbme.org and usmle.org) of non-profit organization specializing in U.S. Medical Licensing Examinations. Graphic User Interface Design of five web-based "e-Learning CDs" for inclusion in enrollment kits.