Experience

SpotHero

• United States
• Software Development
• 200 - 300 Employee

• Marketing Analytics Manager

  • Sep 2022 - Present

  - Managing a team of two Marketing Analysts and one Marketplace Operations Analyst- Led the planning and redesign of our Marketing attribution model- Partnered with our Finance team to generate an updated LTV:CAC analysis- Built a model to identify customers likely taking advantage of our generous cancellation policies- Worked with our CRM team on critical data needs during a platform transition- Guided my team members through new tools and technologies (SQL, Looker, Python) to improve team production and efficiency Show less

• Senior Marketing Analyst

  • Jun 2019 - Sep 2022

  - Led a team of two Marketing Analysts- Creation and management of ETL pipelines resulting cleaner user data, dynamic frontend content, and new Marketing data sources (SQL, Python, S3, Airflow, Docker, Concourse, Looker)- Built testing templates in SQL and Python to improve analysis turnaround, minimize errors, and establish consistency- Forecasted marketing channel performance and outlined cross-channel interaction using correlation and regression analysis to refine overall marketing mix - Consistently employed significance testing in tandem with email and paid marketing campaigns to inform marketing strategy and spending tactics- Developed complex SQL queries to create, maintain, and improve measures and dashboards for Marketing, Product, and Email teams- Automated repetitive weekly and monthly tasks like spend reports for Accounting, saving multiple days’ worth of work across departments- Only analyst involved implementation and development of our clickstream and attribution tool Segment- Partnered closely with Data Science to develop a cross-platform user attribution model- Distilled billions of data points and complex analytical concepts into easily understood insights and strategies during presentations given at every level of the company Show less

• Marketing Analyst

  • Jun 2017 - Jun 2019



Brad's Deals

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2016 - Jun 2017

  -Full management of multi-million dollar marketing acquisition budgets across platforms (display, search, social, etc.) and devices-Development and support of large-scale online acquisition campaigns-Creation of comprehensive analytics reports covering acquisition ad performance at creative, campaign, and account levels-Establish performance and spend forecasts for acquisition team-Report overall marketing and acquisition execution based on LTV and estimated payback rate based on revenue progress to date-Manage all marketing back-end numbers to determine optimization opportunities through advanced usage of SQL -Cross-functional work with finance, product, data, and marketing to strengthen trust and understanding between departments Show less

• Digital Marketing Coordinator

  • Aug 2015 - Sep 2016

  -Co-managing and optimizing our display, search, and co-registration acquisition channels with the goal of bringing in the highest quality leads at the lowest price possible. In my first six months, month over month CPA has been slashed by more than a dollar in our display channels, and our overall lead volume has broken long-standing company records during the same period.-Writing SQL queries to pull relevant data, which I then manipulate within Excel to create dynamic, actionable reports. -In depth data analysis of our past digital acquisition performance to develop new marketing strategies across each channelLeveraging web behavior-- site interaction, device engagement, and more-- to improve customer activation rate with refined reporting and acquisition tactics. Show less



Vennli

• United States
• Market Research
• 1 - 100 Employee

• Digital Marketing Strategist

  • May 2014 - May 2015

  - Devised a lead generation campaign incorporating events, public relations, and web marketing tactics to ultimately increase the number of quality sales leads - Generated an SEO strategy to improve Vennli’s search result position when terms such as “growth strategy” and “SWOT” are searched - Developed a new blog strategy presenting a cleaner look and easier read blogs, improving website traffic from around 100 sessions per week to about 650 sessions per week within two months - Contributed to blog writing and real-time Twitter engagement, providing one of the most read blog and highest favorited tweet in company history - Assisted in improving Vennli’s website design and layout to better fit our brand and improve user experience Show less



University of Notre Dame

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - May 2014

  - Formulated a marketing campaign incorporating student participation and social media to encourage donations and strengthen passion for the Notre Dame brand - Developed new outreach strategies aimed at recent graduates in an attempt to reinvigorate donations by leveraging social media outlets like Twitter and Instagram - Analyzed campaign data using Excel and Google Analytics to measure effectiveness and develop performance benchmarks - Recommended improvements to development campaign processes based on analysis, which resulted in subsequent campaign effectiveness Show less



Doctor's Express

• South Bend, Indiana Area

• Marketing Intern/ Student Ambassador

  • Aug 2013 - Jan 2014

  - Conducted extensive research involving interviews, surveys, and an industry overview, which focused on how to improve quality of marketing and strength of brand awareness - Counseled Doctor’s Express on forming new marketing and advertising strategies based on research - Implemented on-campus advertising and communications to students, ultimately bolstering visits to Doctor’s Express from Notre Dame Students - Conducted extensive research involving interviews, surveys, and an industry overview, which focused on how to improve quality of marketing and strength of brand awareness - Counseled Doctor’s Express on forming new marketing and advertising strategies based on research - Implemented on-campus advertising and communications to students, ultimately bolstering visits to Doctor’s Express from Notre Dame Students



Gatorade Summer Camps

• South Bend, Indiana Area

• Team Leader

  • Jun 2011 - Aug 2011

  - Delivered interactive and energized speeches to groups of 20-100 campers on multiple occasions, expanding their knowledge of Gatorade as a brand and product, with the aim of ultimately improving brand loyalty - Delivered interactive and energized speeches to groups of 20-100 campers on multiple occasions, expanding their knowledge of Gatorade as a brand and product, with the aim of ultimately improving brand loyalty