Experience

Freeview

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Marketing Manager

  • Jan 2018 - Present

  - Drive strategic, high impact consumer marketing activity that builds the Freeview brand taking the lead on Retail and Digital marketing, whilst also supporting across other channels including TV and management of the brand.-Management of paid digital advertising for Freeview covering all channels including display, PPC and paid social. This includes developing the digital marketing strategy in line with Freeview KPIs and management of T&L planning. Management of budget and the day to day relationship with the digital media agency with the assistance of the Freeview marketing exec. - Management of retail marketing activity, this includes leading on the development of the retail strategy, managing the day to day relationship with retailers, manufacturers and securing and delivering contra agreements. This also includes the management of the Freeview field team covering the whole of the UK and management of the retail budget. Show less

• Senior Marketing Executive

  • Apr 2016 - Jan 2018



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Online Marketing Executive - Now TV

  • Jul 2014 - Oct 2015

  - Delivered acquisition marketing plans which were tested, measured and optimised through a mix of channels, including Display, Mobile, Facebook, Twitter, Consoles, and Email to continually optimise traffic to site, conversion, sales targets and media CPA efficiency. - Worked with both creative and media agencies and other members of the team to define and run a robust test and learn plan. - Briefed creative agencies to develop and deliver integrated insight-driven and effective creative campaigns for media channels. - Reported results and provided insight and recommendations on actions to continuously improve upon results. Show less



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Junior Product Manager / Digital Acquisition Coordinator

  • Jun 2012 - Jul 2014

  • Managing core titles across the digital and physical portfolio, working closely with the marketing manager in the development of marketing plans and their implementation across packaging, content development, publicity, media, promotions and synergies. • Working closely with agencies and local territories in the creation of trade and promotional material used across International. • First party management, working closely with first parties and PR to assure all assets receive the maximum coverage available. • Rolling out acquisition campaigns across all our digital titles throughout the years, including budget management. • Working closely with the Senior Manager of digital games in the tracking and monitoring of media campaigns across all our digital titles. Closely tracking results and producing relevant reports. • Working with the digital team to create a bi weekly update report keeping all levels of the company informed across the latest developments in acquisition, retention and monetisation. • Working closely with the territories on strategic partnerships across our titles, and working closely with our US counterparts and legal in contract creation. • Took lead on the core iOS/mobile side of the business, both keeping the team updated with the latest news and sales figures across our portfolio of games and working closely with local territories on promotional activities. • With the help of my team I successfully set up and ran my own promotional event, bringing in key influencers from across Europe. Show less



Warner Bros Interactive Entertainment EMEA

• London, United Kingdom

• Marketing and PR Intern

  • Jul 2010 - Jul 2011

  My roles at WBIE EMEA included the following: • Working closely with Global and territory marketing teams as well as production teams and developers on asset deliverables. • Working closely with agencies in the creation and localisation of trailers, assets and promotional material for the territories. • Assisting in the management of assets including management of embargoes and working closely with the PR asset schedule • Creating coverage reports and wrap reports for 2010-2011 title releases. • Managed the creation and localisation of the 2011 trade catalogue for EMEA. • Assisting the EMEA team in campaign and competitor research, helping in the creation of marketing plans. • Assisting the EMEA team in the creation of presentations. • Organised and coordinated the delivery of code, hardware and PR assets required for EMEA ran events. • Assisted at the 2010 and 2011 Gamescom convention held in Germany for WBIE, managing the consumer stand and assisting with the business stand. Show less