James P.
Growth at Switchd- Claim this Profile
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Bio
Georgi Popov
James is one of the best things that happened to my career. He’s the humble leader who will confidently transform teams (and even whole organisations) in ways that bring the best out of everyone. He is also the wise mentor who will work individually with his teammates to learn how he can enable them to do their best work and develop professionally and personally as a result. James’s deep understanding of business and digital marketing make him an outstanding growth strategist able to tackle head-on challenges of all sorts.
John Ostrowski
I've worked with Potter at Ladder for about 9 months in different projects. Potter always leading marketing strategy and myself leading the conversion piece of the puzzle, supporting and executing his vision. He was always responsive to my questions about marketing channels and growth modeling, we learned from each other a lot during such talks. His uniqueness is not being afraid to jump from high-level strategy to execution. You will see Potter setting up trackers and eventually running experiments himself — genuine T-shaped productivity.
Georgi Popov
James is one of the best things that happened to my career. He’s the humble leader who will confidently transform teams (and even whole organisations) in ways that bring the best out of everyone. He is also the wise mentor who will work individually with his teammates to learn how he can enable them to do their best work and develop professionally and personally as a result. James’s deep understanding of business and digital marketing make him an outstanding growth strategist able to tackle head-on challenges of all sorts.
John Ostrowski
I've worked with Potter at Ladder for about 9 months in different projects. Potter always leading marketing strategy and myself leading the conversion piece of the puzzle, supporting and executing his vision. He was always responsive to my questions about marketing channels and growth modeling, we learned from each other a lot during such talks. His uniqueness is not being afraid to jump from high-level strategy to execution. You will see Potter setting up trackers and eventually running experiments himself — genuine T-shaped productivity.
Georgi Popov
James is one of the best things that happened to my career. He’s the humble leader who will confidently transform teams (and even whole organisations) in ways that bring the best out of everyone. He is also the wise mentor who will work individually with his teammates to learn how he can enable them to do their best work and develop professionally and personally as a result. James’s deep understanding of business and digital marketing make him an outstanding growth strategist able to tackle head-on challenges of all sorts.
John Ostrowski
I've worked with Potter at Ladder for about 9 months in different projects. Potter always leading marketing strategy and myself leading the conversion piece of the puzzle, supporting and executing his vision. He was always responsive to my questions about marketing channels and growth modeling, we learned from each other a lot during such talks. His uniqueness is not being afraid to jump from high-level strategy to execution. You will see Potter setting up trackers and eventually running experiments himself — genuine T-shaped productivity.
Georgi Popov
James is one of the best things that happened to my career. He’s the humble leader who will confidently transform teams (and even whole organisations) in ways that bring the best out of everyone. He is also the wise mentor who will work individually with his teammates to learn how he can enable them to do their best work and develop professionally and personally as a result. James’s deep understanding of business and digital marketing make him an outstanding growth strategist able to tackle head-on challenges of all sorts.
John Ostrowski
I've worked with Potter at Ladder for about 9 months in different projects. Potter always leading marketing strategy and myself leading the conversion piece of the puzzle, supporting and executing his vision. He was always responsive to my questions about marketing channels and growth modeling, we learned from each other a lot during such talks. His uniqueness is not being afraid to jump from high-level strategy to execution. You will see Potter setting up trackers and eventually running experiments himself — genuine T-shaped productivity.
Credentials
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Advanced Google Ads
LinkedInFeb, 2021- Sep, 2024 -
Advanced Google Tag Manager
LinkedInFeb, 2021- Sep, 2024 -
Growth Marketing Specialist
CXLFeb, 2021- Sep, 2024 -
SMM Fundamentals
SemrushFeb, 2021- Sep, 2024 -
Intermediate Spreadsheets
DataCampNov, 2020- Sep, 2024 -
Spreadsheet Fundamentals
DataCampNov, 2020- Sep, 2024 -
Technical SEO Exam
SEMrushMay, 2020- Sep, 2024 -
Intermediate R
DataCamp -
Introduction to R
DataCamp
Experience
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Switchd
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United Kingdom
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Retail
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Growth
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May 2022 - Present
Leading on Growth, Analytics, Marketing and Diversity Leading on Growth, Analytics, Marketing and Diversity
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L'Estrange London
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Growth
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Mar 2021 - Apr 2022
Lead on Acquisition and Retention Lead on Acquisition and Retention
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Bark.com
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United Kingdom
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Technology, Information and Internet
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100 - 200 Employee
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Growth
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May 2020 - Feb 2021
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Upgrade Pack
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Growth Lead
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Mar 2020 - May 2020
Upgrade Pack was a luxury travel business, after joining at the start of Covid-19 I was quickly furloughed and decided to find another opportunity Upgrade Pack was a luxury travel business, after joining at the start of Covid-19 I was quickly furloughed and decided to find another opportunity
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Ladder.io
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United States
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Advertising Services
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1 - 100 Employee
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Senior Growth Strategist
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May 2019 - Feb 2020
Head of Growth for hire. - Lead cross-functional teams to put in place solid growth roadmaps for startups, scaleups and multinationals. Head of Growth for hire. - Lead cross-functional teams to put in place solid growth roadmaps for startups, scaleups and multinationals.
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CRO Manager (Personalisation)
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Sep 2018 - Apr 2019
- Managed pages with 100k+ visitors and over £1mill annual revenue.- Conducted CRO research, launched and analysed experiments. - Tools used: VWO, Optimizely
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Biddable Marketing Manager
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Jan 2018 - Sep 2018
Leading a mid-sized team, I oversaw a significant budget in a high pressure, performance marketing environment. My responsibilities include training and supporting new recruits, offering strategic advice for some of our largest clients and overseeing some of our key initiatives such as chatbots, creative strategy and activation.
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Biddable Marketing Executive
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Jun 2016 - Jan 2018
Through constant, unyielding innovation I have grown one of our smallest marketing teams into one its largest - quadrupling gross profit and increasing our marketing capability to around 50k high quality conversions a month.
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Albert Magazine
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Editor In Chief
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Jul 2015 - Jun 2016
At University, I set up a magazine with a few talented friends. We gave fellow students a platform to express themselves through journalism, poetry, photography and art, learned a lot, and built a really beautiful magazine. At University, I set up a magazine with a few talented friends. We gave fellow students a platform to express themselves through journalism, poetry, photography and art, learned a lot, and built a really beautiful magazine.
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University of Essex Students' Union
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Vice-President (Education)
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Jul 2013 - Jul 2014
I took a year out of my degree to be an elected sabbatical officer of my students' union. I brought together students and administrators to achieve wide-ranging progress on diversity and assessment issues. I took a year out of my degree to be an elected sabbatical officer of my students' union. I brought together students and administrators to achieve wide-ranging progress on diversity and assessment issues.
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Education
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2011 - 2016
University of Essex
Bachelor’s Degree, BA Politics (Applied Quantitative Methods)
Community
