James Moorton
Social Media & PR Manager at Frameless- Claim this Profile
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Bio
Experience
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Frameless
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Social Media & PR Manager
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Jan 2023 - Present
London, England, United Kingdom
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University of Greenwich
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United Kingdom
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Higher Education
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700 & Above Employee
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Head of Content
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May 2022 - Jan 2023
London, England, United Kingdom Management - Leading a team of 7 (designers, copywriters, motion designers, producers) to provide the university with a wealth of media to showcase and advertise the university as one of the best modern universities in the UK. Process development - Re-structuring creative processes to switch from a request based output, to a campaign driven structure. Strategy - Designing and implementing the first university content strategy, building connections across the wider communications… Show more Management - Leading a team of 7 (designers, copywriters, motion designers, producers) to provide the university with a wealth of media to showcase and advertise the university as one of the best modern universities in the UK. Process development - Re-structuring creative processes to switch from a request based output, to a campaign driven structure. Strategy - Designing and implementing the first university content strategy, building connections across the wider communications directorate. Show less
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factory14
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Luxembourg
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Manufacturing
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1 - 100 Employee
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Head of Content
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Jul 2021 - Jun 2022
Madrid, Community of Madrid, Spain Management - Leading a team of international content specialists and freelancers. Strategy - Building and implementing brand and content strategies for 13 brands. Includes market research, competitor evaluations, content pillars, value proposition and company values, working closely with art directors to marry excellent brand stories with show stopping design. Budget - Budget management, approvals and forecasting for freelancers, branding team and productions. Editor-in-chief -… Show more Management - Leading a team of international content specialists and freelancers. Strategy - Building and implementing brand and content strategies for 13 brands. Includes market research, competitor evaluations, content pillars, value proposition and company values, working closely with art directors to marry excellent brand stories with show stopping design. Budget - Budget management, approvals and forecasting for freelancers, branding team and productions. Editor-in-chief - Building and maintaining a distinct tone of voice for each brand. Brand diversity - Diversity of products and brands, from screwdrivers to sex toys. Responsibilities include multiple-market translation strategy, image and video production and multi-channel content growth, from Amazon to D2C. Show less
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Delivery Hero
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Germany
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Technology, Information and Internet
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700 & Above Employee
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Senior Content Manager
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Aug 2020 - Jul 2021
Berlin, Germany Multi-market strategy - Developed and championed TOV voice for 20 brands across 40+ markets. Channel diversity - Signed-off cross-channel copy for product, CRM, SEO, SEM, display, paid and organic social, TV commercials, blog and web copy. Workshops - Lead content and brand workshops, to harness star-quality content. Lead creative collaborations with Google, Snapchat and TikTok. Campaign ideation - Lead ideation, pitch and project management for multi-channel, multi-market campaigns… Show more Multi-market strategy - Developed and championed TOV voice for 20 brands across 40+ markets. Channel diversity - Signed-off cross-channel copy for product, CRM, SEO, SEM, display, paid and organic social, TV commercials, blog and web copy. Workshops - Lead content and brand workshops, to harness star-quality content. Lead creative collaborations with Google, Snapchat and TikTok. Campaign ideation - Lead ideation, pitch and project management for multi-channel, multi-market campaigns, offering stand-out content for each brand and performance goal. Performance - Working closely with performance teams to evaluate and strategise stand-out content.
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Brand Producer
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Mar 2019 - Aug 2020
Production bible - Location sourcing, casting, PPMs, post-mortems and project management for an in-house creative team. Agency management - Maintaining professional relationships with successful agencies with six figure budgets. Project management - Leading project for 20 person teams of in-house and freelance designers, copywriters and videographers, from pre to post-production.
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Content Specialist
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Feb 2017 - Mar 2019
Berlin Area, Germany Content and Brand Lead for supply & rider marketing, writing and signing off global Rider (courier) communications. Key responsibilities include ideating brand-positive acquisition material, implementing and overseeing campaign production, adapting to multiple brands in more than 30 markets, globally. Developing social strategy, retention communication and overseeing design for Rider retention. Daily responsibilities include communication and project management across multiple channels… Show more Content and Brand Lead for supply & rider marketing, writing and signing off global Rider (courier) communications. Key responsibilities include ideating brand-positive acquisition material, implementing and overseeing campaign production, adapting to multiple brands in more than 30 markets, globally. Developing social strategy, retention communication and overseeing design for Rider retention. Daily responsibilities include communication and project management across multiple channels and global markets (CRM, SEO, SEM, Social Media, Display, Blog). ---- Editorial and content creation for global campaigns for foodora (consumer market), writing master English for a brand reaching 21 countries worldwide. Localising campaigns for both Australian and Canadian markets. Focus on video ideation for facebook and youtube formats. Ideation, storyboarding and production assistant, including focus on 'hosted' videos, featuring myself as presenter.
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indie-Berlin
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Germany
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Book and Periodical Publishing
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Editorial Assistant
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Jul 2016 - Feb 2017
Berlin Area, Germany Review - Copy checked incoming work for every publication, from both native and nonnative English speakers. Research - Sourced artist research and delivered ideation lists to freelance pool, ensuring magazine tone and expectation was met. Writing - Wrote original content (primarily music reviews and interviews) for independent publication. Team administration - Organising inboxes, liaising with musicians and arranging venue access for contributors.
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Refugee Co-ordinator
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Aug 2015 - Feb 2017
Berlin Daily cleaning and food preparation duties, adhering to the needs and requirements of 40 male refugees under 18. Helping individuals with personal daily problems and encouraging a daily sense of positivity support.
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Assistant Manager
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Jul 2014 - Jul 2015
Bristol, United Kingdom Leading a team of up to 20 on shift staff in a brilliant, artistic pub venue with locally sourced cuisine. Key skills included team management, customer care, budgets, invoicing, ordering stock and events management.
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Duty Manager
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May 2013 - Dec 2013
Theatre Manager responsible for ticketing, auditorium care, bar management, inter-department communication, responsible for audience of up to 270.
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Bartender/ Pub Quiz host
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Aug 2011 - Dec 2013
Bristol, United Kingdom Customer service and encouraging a positive atmosphere. Presenting and organising an enthusiastic space. Using social media for promotion.
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Events Coordinator
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Aug 2013 - Oct 2013
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Production Assistant (Intern)
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May 2013 - Jul 2013
Administration, Video editing
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WesternEye
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United Kingdom
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Newspaper Publishing
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Subeditor
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Sep 2011 - May 2012
Bristol, United Kingdom Sub-Editor of Bristol based arts magazine ‘WestWorld’ (in association with 'WesternEye'). Wrote and edited a variety of music and events previews and reviews on a monthly basis. Created content lists and directed our team of contributors with publishing deadline requirements. Supported the design team in creating a striking product that reached around 30,000 students per edition.
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Education
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University of the West of England
BA Film Studies & Journalism (Joint honours), Film/Cinema/Video Studies