Experience

Paddy Power Betfair

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Director of Sports; Risk & Trading

  • Jan 2018 - Present

• Head of Sports & Trading Ops

  • Dec 2016 - Dec 2017

• Head of Operations - Risk & Trading

  • Mar 2016 - Nov 2016



Racing Post Greyhound TV

• Director

  • May 2014 - May 2017

  As part of my current role, I sit on the board of directors for Racing Post Greyhound Television - a free-to-view channel showing UK greyhound racing 5 nights per week.As Betfair's representative in this joint venture, I am responsible for any decisions relating to the management of RPGTV from a Betfair perspective.



Betfair

• United Kingdom
• Software Development
• 400 - 500 Employee

• Head of Trading Projects

  • Jul 2015 - Feb 2016

• Racing Performance Manager

  • May 2014 - Jun 2015

• Racing P&L Manager

  • Mar 2013 - Apr 2014

• Horse Racing Marketing Executive

  • Jan 2011 - Feb 2013

  Working alongside the Horse Racing Marketing Manager, my role was to ensure the racing marketing strategy was executed within Betfair’s CRM, Acquisition, Online and Offline channels.Key Responsibilities:• My key responsibility was to maximise revenue for the UK racing product, ensuring strong YoY growth across all business KPIs including volume, actives, APDs and ARPU.• Integral in planning, implementing and measuring individual racing campaigns in order to accomplish agreed commercial objectives, including devising fully-integrated channel plans for each campaign.• Responsible for being the intermediary who brought each element of the ‘virtual’ racing team together, thereby ensuring all key stakeholders were synced up and implemented our agreed campaign/brand direction.• Drove the planning of relevant promotions and customer communications, ensuring we effectively targeted the correct customer segments to instigate the agreed desired customer behaviour.• Briefed and project-managed all horse racing ATL activity, including TV advert campaigns, as well as all racing print media advertising, working closely with our internal creative team and our external creative agency, Big Al’s. • Responsible for promoting our racing offering through social media and successfully launched, from scratch, a dedicated racing Twitter feed (@BetfairRacing).• Assisted in delivering our sponsorship objectives with our key partners including Ascot, Haydock and Newbury.• Managed the commercial strategy and relationships with our key horse racing Ambassadors and content providers, including Paul Nicholls, Donald McCain, Ryan Moore and industry experts Timeform.• Regularly produced reports and analysed racing performance to highlight key customer behaviour that effectively influenced our strategy and targeted promotional direction going forward.

• Games Strategy Analyst

  • Sep 2010 - Jan 2011



Karachi Marriott Hotel

• Hospitality
• 700 & Above Employee

• Cocktail Bar Supervisor

  • Jun 2008 - Aug 2010

  Final-year placement as part of my degree course. Allowed me to reinforce what I had learned in my previous management position, in a high revenue-earning hotel & country club, enabling me to learn the core standards of a large multi-national conglomerate company simultaneously. I was responsible for the efficient running of this extremely busy hotel bar. My duties encompassed administration, costing, rostering, sales and training.