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5.0

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Alexandra Smith

James is a savvy, creative marketing professional with incredible dedication and a fantastic personality. During our time together at AppDirect, I found James to be both incredibly aware and insatiably interested in his assigned vertical. He was truly a subject-matter-expert in the space and had developed strong connections with our existing customer base in an effort to improve his prospect targeting and campaigns. Both a strategic thinker and organized tactical marketer, James is capable of devising and executing impactful campaigns. He is also a joy to work with, quick to celebrate team wins and support his colleagues however he can - even if it's with a simple, appropriately-timed GIF. I would love the chance to work with James again, and would recommend him to anybody looking for a proven marketer who drives results and is willing to take a few risks.

Arjun Krishna

I’ve worked with James throughout the past two years on marketing initiatives for the market vertical he leads and could not be more impressed. James brings considerable marketing expertise and industry knowledge to his work, always ensuring it aligns to customer needs and is solution orientated. For our recent customer/prospect event, James and I worked closely on a co-presented customer breakout session for attendees and demo showcase. James exemplified strong leadership and time management skills, handling communication sync ups with our customer while building out a great presentation that synthesized all the complex material into concise and compelling content. James handled all the detail orientated action items allowing me to focus on presenting the material. James is an absolute pleasure to work with and brings a positive attitude, ownership, and strong work ethic to everything he does.

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Credentials

  • Content Marketing Certification
    HubSpot Academy
    Feb, 2018
    - Sep, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Feb, 2018
    - Sep, 2024

Experience

    • Committee Member, Investor Education Committee
      • May 2019 - Present
    • Canada
    • Government Administration
    • 1 - 100 Employee
    • Senior Communications Advisor
      • May 2019 - Present
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Marketing & Communications Manager, Manufacturing
      • Nov 2017 - Dec 2018

    • Head of Marketing & Communications, AppDevices IoT Division
      • Nov 2016 - Nov 2017

      I was the Head of Marketing & Communications for the AppDevices division of AppDirect. AppDevices extends the AppDirect platform to markets including IoT and connected vehicles, and delivers the AppDirect solution to any type of connected device, from smartphones through to the myriad of devices that form the Internet of Things.AppDirect is the cloud service commerce leader, making software and products accessible to businesses globally. The AppDirect cloud service commerce platform unites providers, developers, and business consumers into a single ecosystem for buying, selling and managing cloud services, AppDirect is headquartered in San Francisco with 13 global offices. Show less

    • Marketing & Communications Coordinator, AppDevices IoT Division ( Previously AppCarousel )
      • 2011 - Nov 2016

    • United States
    • Head of Marketing & Communications
      • Jan 2014 - Nov 2016

      I was the Head Of Marketing & Communications tasked with overseeing the development and execution of all marketing and communications initiatives for AppDirect's subsidiary business NeoSystems. Founded in 1992, NeoSystems has quickly become one of Canada’s leading providers of customer relationship management (CRM) and operations management solutions. Headquartered in Calgary, Alberta, NeoSystems has served clients across North America and Europe with cost-effective and configurable business solutions that are quick to implement and intuitive to use. Show less

Education

  • The University of Calgary
    Bachelors, Communications
    2005 - 2010

Community

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