James Liddell
Sales Director at Truck-Lite Europe Ltd- Claim this Profile
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Bio
Experience
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Truck-Lite Europe Ltd
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sales Director
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Apr 2022 - Present
Responsible for all sales activities across Truck-Lite, Ecco & LED Autolamps brands for Independent Aftermarket, Trailer and Bodybuilder/Converter customers in the UK, Irish and Nordic markets.
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Sales Manager Independent Aftermarket & OEM Off Highway, Europe & Middle East
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Nov 2015 - Jun 2022
Following internal restructure and in addition to existing Aftermarket activities, now responsible for a portfolio of OEM Off-Highway, Military and Industrial clients including, CNH, Volvo Construction Equipment, John Deere and JCB.
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European Sales Manager - Independent Aftermarket
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Oct 2013 - Nov 2015
Manage all aspects of field sales for spare and replacement parts in the Independent Aftermarket across Europe, as well all lighting sales to OEM Trailer builders in the UK, Ireland, France, Benelux and Scandinavia.
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Regional Sales Manager
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Sep 2010 - Oct 2013
Employed to maintain business in very mature territory. Identify gaps in the portfolio and encourage growth by way of new product introduction.
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Product Manager
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2007 - 2010
Developed an existing range of electrical and electronic spare parts through a multi site distribution network. Analyse market trends and vehicle parc on a regional basis, while advising Branch Managers of suitable stock profiles to consolidate existing sales and range extensions to win new business. Liaise with vendor representation on specific new product launch and promotional activity. Developed an existing range of electrical and electronic spare parts through a multi site distribution network. Analyse market trends and vehicle parc on a regional basis, while advising Branch Managers of suitable stock profiles to consolidate existing sales and range extensions to win new business. Liaise with vendor representation on specific new product launch and promotional activity.
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Prestolite Electric Incorporated
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United States
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Aftermarket Sales Manager - Europe, Middle & Far East
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Apr 2006 - Jul 2007
Manage all aspects of export sales activity across Europe, MIddle East and Asia.
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Aftermarket Sales Manager - UK & Eire
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Jan 2004 - Mar 2006
Manage sales activity across UK & Irish Markets.
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Regional Sales Manager - UK North & Eire
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Mar 2002 - Dec 2003
Tasked to increase sales in a market showing year on year decline.Identify potential new accounts to compliment existing client base, as well as renewing sales activity with a number of previously dormant accounts. Introduce new products and proactively manage sales campaigns through independent distributors.
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Sales and Service Manager
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Jan 1995 - Mar 2002
Originally employed as an Auto Electrician before transferring to a field based sales position. Managed all National Account customers as well as the Service Department, consisting of eight Auto Electricians and 4 Diesel Fuel Injection Engineers.Created and implemented a new sales strategy to specifically target high volume/high value Accounts. Originally employed as an Auto Electrician before transferring to a field based sales position. Managed all National Account customers as well as the Service Department, consisting of eight Auto Electricians and 4 Diesel Fuel Injection Engineers.Created and implemented a new sales strategy to specifically target high volume/high value Accounts.
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Education
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Springburn Engineering College
City & Guilds Automotive Electrician, Credit Pass -
Whitehill Secondary
High School, History, English, Arithmetic, Chemistry, Craft & Design.