Experience

Caldera + Lab

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Sr. VP of Marketing

  • Mar 2023 - Present

• VP of Marketing

  • Apr 2022 - Mar 2023

  Leading the marketing department at Caldera + Lab. Creative strategy, hiring, website cro, only media buyer across all accounts.

• Growth Marketing Director

  • Jul 2021 - Apr 2022

  All things paid media + more.



Beardbrand

• United States
• Retail
• 1 - 100 Employee

• Growth Marketer

  • Mar 2019 - Jul 2021

  Head of growth at Beardbrand.• Paid Media: Creative direction, strategy, execution, results–everything.• Website: Site admin + CRO, technical improvements using HTML, CSS, Javascript & Liquid.• Data analysis: Answering "is this good?" using Python (pandas) + Excel.• SEO: Keyword research, content planning, technical strategy.• Quiz funnels: Building Beardbrand quizzes.• Email automation: Building Klaviyo flows & helping out with complex logic.• General business: Running team meetings & having a hand in most business decisions. • YouTube: Thumbnails, title, strategy on two channels (~1.5M subs total).• Primary contact/vetting for new growth opportunities.• Learning new things on the fly whenever needed! Show less

• Data Analyst

  • Mar 2018 - Mar 2019



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Business Intelligence Engineer II, 3P Marketplace

  • May 2016 - Mar 2018

  In this role I managed the French 3P Business Intelligence team, leading two direct reports. My core individual contribution was building out the VAT analytics program for Europe, creating tools and reporting dashboards to drive compliance with applicable laws. I also helped develop an SQL training program for the EU, leading multiple sessions with over 25 participants per course.

• Business Analyst II, FBA Product Development

  • Oct 2015 - May 2016

  In this role I co-invented and built out from scratch a global listing quality detection system leveraging data at the terabyte-scale to improve the customer experience across the platform. In addition to improving the customer experience, this system eventually scaled to employ an entire team of data science, product management, and software development professionals.

• Business Analyst I, FBA Product Development

  • Dec 2014 - Oct 2015

  In this role I owned data reporting related to product safety. I built out multiple reports using complex SQL queries with the results surfaced weekly to the SVP level. I also began work on the listing detection program mentioned in my role above, which took two years to complete and implement.

• Operations Specialist II, FBA Operations

  • Sep 2013 - Dec 2014

• Operations Specialist I, FBA Operations

  • Jun 2012 - Sep 2013

• Operations Specialist (Contractor)

  • Aug 2011 - Jun 2012